Digital Content Marketing Manager

Here’s what Simplr does:

Simplr® is a technology company that’s on a mission to disrupt the outdated contact center model. Our AI-enabled platform unites chatbots and human assistance to deliver instantly scalable customer support. By partnering with Simplr, brands like YETI, The North Face, Chegg, and Princess Polly are seeing higher customer satisfaction and lower customer experience (CX) costs.

Simplr is funded by Asurion, which continues to support its growth. Asurion is one of the largest technology protection companies in the world, with over 19,000 employees serving over 305+ million customers worldwide. Simplr employees get the best of both worlds: the fast pace and opportunity of a high-growth startup (Simplr) and the benefits, stability, and resources offered by a massive privately-held company (Asurion). Win-win!

How we operate

Simplr’s rapid growth is due in no small part to its people-first company culture. The people who work at Simplr embody the company’s three Operating Values:

1. We think and act like owners.
2. We are intellectually curious and courageous.
3. We model the CX we want to see in the world.

A Note About Inclusion at Simplr

At Simplr, we believe that our collective perspectives are what make our company innovative, competitive, and a positive place to work. We are committed to building a diverse workforce, creating an inclusive work environment, and taking ownership of opportunities to do better.

We are looking for a talented, creative digital content marketing professional to develop and lead our digital marketing strategy, with an emphasis on LinkedIn. Our ideal candidate is a process-driven, detail-oriented content creator who has demonstrated experience building and executing digital campaigns.

This role is part of Simplr’s Demand Generation team, which is responsible for generating leads that drive revenue and support a growing sales team. You’ll be a critical member of the team as we focus our efforts on engaging with target accounts and exposing the weaknesses of the outdated BPO (Business Processing Outsourcing) industry.

You’ll report directly to the Head of Demand Generation on the Simplr Marketing team and work closely with sales, events, and operations.

Role goals/KPIs:

1. Generate sales meetings through digital campaigns
2. Provide ongoing reporting, campaign insights and pacing toward goals to stakeholders
3. Drive brand awareness/engagement on LinkedIn

Responsibilities

1. Help us develop traditional AND out-of-the-box digital campaigns that (1) target the right people on LinkedIn and (2) drive brand awareness across digital channels
2. Design, build and maintain Simplr’s social media presence (specifically LinkedIn)
3. Work to plan, develop, edit, and distribute engaging videos via YouTube, Facebook, Twitter, and LinkedIn.
4. Create the “face of Simplr” for more human outreach/engagement
5. Build a strategy that targets companies that currently have a BPO contract… how can we convince them to break the contract and go with Simplr instead?
6. Execute an engagement strategy with target companies and contacts
7. Audit our competitors. What are their marketing strategies and how can we outperform them?
8. Be a digital channel learn-it-all. Provide thought leadership and perspective for adoption where appropriate. We’re looking for someone who is unafraid to try new things.
9. Create relevant content based on product and industry

Skills needed:

1. Previous experience in digital content marketing or business development (3-5 years)
2. Experience developing interesting (and valuable!) content through research and industry knowledge
3. Ability to take ownership of our digital efforts and be a thought leader in the space.
4. Experience with ABM and CRM tools (Hubspot, DemandBase, Salesforce, Apollo, Sales Navigator)
5. Experience developing and executing content marketing and inbound marketing campaigns to generate more qualified leads.
6. Solid background in creating and implementing marketing campaigns that use live events, webinars, digital advertising, and social networking.
7. Familiar with the B2B technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
8. Team player that is able to work both collaboratively and autonomously
9. Strong project management, time management, prioritization, and organizational skills
10. Experience with paid media tools (Adwords, Facebook, LinkedIn)

Why should you join Simplr?

• We’re a highly innovative company that’s growing at ~200% per year that’s disrupting an archaic customer service industry worth over $100 billion
• We not only provide best-in-class customer service for our customers, but we also provide work opportunities to thousands of highly qualified people in the United States to do awesome, dignified work for amazing brands Check out our Glassdoor ratings on our human cloud solution, SimplrFlex - rated one of the best places to work
• We will invest in you, we care about you, and we want you to succeed!
• We solve problems by intellectual curiosity, teamwork, and a high degree of effort
• We respect each other’s views, opinions, and analyses, but at the same time we are frank and objective in our feedback to learn from each other and our mistakes
• You will be working with highly talented and motivated teammates across teams from marketing, sales, and operations, learning from them and vice versa