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About SparkFun

Since 2003, SparkFun has been helping turn ideas into reality – whether you’re creating a smart weather station, exploring the frontier of machine learning, building a robot for school or prototyping your first (or tenth) product. No matter your vision or skill level, our open source components, resources and online tutorials are designed to broaden access to innovative technology and make the road to a finished project shorter.

We are an equal opportunity employer that values a diverse workforce and an inclusive culture. SparkFun offers an abundance of opportunities to learn new skills from other Funions, in addition to many other benefits and perks.

SparkFun's Next Content Coordinator & Copy Editor

SparkFun is looking for a Content Coordinator & Copy Editor to increase awareness, engagement, lead generation, and sales. High-quality content is the backbone of SparkFun’s marketing strategy; this position plays a vital role in ensuring relevant content is released through the SparkFun channels, resulting in awareness, engagement, traffic to the site, lead generation, and sales. Ultimately, this role ensures the voice of SparkFun carries through our primary content channels - including email, social, and blog. Additionally, this role schedules/releases content and leads community interaction within social channels.

Essential Job Functions

Content Coordination - including email & blog

  • Edit, schedule and release email and blog content
  • Coordinate and communicate with content producers to meet deadlines
  • Write and deliver original blog content; ensure all blog content is optimized for SEO
  • From time to time, run queries to generate opt-in email lists (and other lists as needed)
  • Monitor and respond to blog comments
  • Provide insights on the impact of email and blog; generate reports
  • Develop strategies to build email lists

Social Media Content Coordination - including Twitter, Facebook, LinkedIn, and Instagram

  • Collaborate with web design and marketing team to elevate, develop, and schedule engaging, relevant posts across platforms to align with campaigns.
  • Monitor comments and interact with/respond to the audience; identify potential advocates/evangelists; follow and monitor related businesses; tap into new social circles
  • Monitor competition
  • Formally collect feedback from audiences (surveys, polls, questions, etc.)
  • Stay abreast of current and future social media trends across all platforms
  • Leverage social media marketing tools to improve social performance
  • Identify key trends, keywords, hashtags, terms, and topics
  • Research and test new social platforms
  • Coordinate and publish ads on social channels
  • Develop periodic reporting cadence to gauge the impact of social activity

Copy & Content Editing - Across Most Public-Facing Channels

  • Edit and optimize content across most public-facing channels and assets
  • Proofread copy for clarity, SEO and consistency of brand voice to ensure that communications sync across all channels
  • Serve as the last eyes to see content before it is live
  • Ensure all content is:
  • Aligned with a campaign or strategic topic
  • On brand and will be well-received by the community
  • Optimized for search engines
  • Has a path to conversion and strong CTA

Other Marketing Communications Responsibilities

  • Serve as “backup” for other marketing team members when they are out
  • Develop a deep understanding of SparkFun’s audience and the messaging that resonates with them; build knowledge of SparkFun products

Required Qualifications

Requirements

  • 1-3 years coordinating social media across platforms
  • 2-3 years of marketing and content creation
  • Motivated to engage with the digital community on a daily basis
  • Excellent project coordination skills; particularly when managing deliverables from others
  • Some knowledge of the embedded electronics space
  • An experienced, awesome writer who can efficiently write compelling content
  • Understanding of SEO and how it matters to content, social, and blog
  • Experience with copy-editing and following a brand guide
  • Ability to adapt the style, tone, and voice of SparkFun
  • Analytics experience that will help optimize/scale social media/blog/content effectiveness
  • Ability to identify content that is not on brand
  • Experience in a fast-paced, team-oriented environment

Preferred Qualifications

  • Knowledge of the SparkFun brand/voice
  • Deep understanding and experience in the embedded electronics or prototyping space

Benefits

SparkFun Benefits & Perks

At SparkFun, we ask a lot of our employees, and that’s why we give so much in return. Here are just some of the benefits:

  • Competitive salary
  • Medical/dental/vision plan
  • Matching 401(k),
  • A casual dress code for you
  • Dogs - yes, we bring dogs to work
  • Full gym with climbing wall. If that’s not your style we offer a monthly gym stipend or onsite yoga
  • We have a great employee discount and opportunities to create and share content with the SparkFun community
  • Paid Parental Leave
  • Paid time to volunteer
  • EcoPass (public transportation pass)
  • Paid time and/or flexible time off
  • Summer BBQs, work parties, and more!
Interested? Apply for this role Apply
SparkFun Electronics
Visit website Longmont, CO
Supporting electronics hobbyists, engineers, prototypers, R&D teams and educators who explore the edges of technology
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