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Content Strategist

Stanford University Palo Alto, CA
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Job description

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.

The Career Management Center (CMC) of the Stanford Graduate School of Business seeks a Content Strategist. The Content Strategist will develop and implement the communications and content management efforts in the CMC at the GSB.

In this critical role, you will have the opportunity to shape and implement a messaging strategy and multi-channel content distribution plan that engages, informs, and empowers 900+ MBA and MSx students on their career journeys while advancing the CMC’s brand awareness.

The Content Strategist will ensure execution, manage a timeline and content calendar, lead content planning meetings involving multiple stakeholders toward actionable decisions, navigate complex and competing interests, have a keen eye for detail, and work on several high-priority projects. You will develop, deliver and evaluate a portfolio of communications approaches to increase the effectiveness of the CMC’s messaging. You will collaborate with content experts to understand the needs and expectations of business school students and will possess exceptional writing, comprehension, and editing skills to ensure content is communicated in a thoughtful, consistent, well-structured, up-to-date, and accurate way across all channels.

This is a full-time position where the work can be performed with the expectation of being onsite in a hybrid setting 2-5 days per week.

Your primary responsibilities* include:

  • Lead communication strategy planning and execution: Develop and implement a comprehensive communication strategy to effectively communicate with and support MBA and MSx students including collaboration with internal stakeholders and execution based on the content roadmap, plan, and editorial calendar. Streamline content scheduling efforts among various teams to ensure timely and consistent content delivery.
  • Manage the strategy to ensure a consistent voice and tone representation across all communication channels that enhance the CMC brand and align with the Stanford GSB style guide, values, and mission. 
  • Implement integrated marketing communication brand strategy across a variety of channels. Write, edit, and oversee the dissemination of diverse communications assets, including social media posts, newsletters, broadcast emails, Slack messages, event descriptions and notifications, and student/alumni profiles. Define and conduct analysis and make recommendations regarding the direction of the communications. 
  • Plan and maintain the editorial calendar to support communication objectives. Assess the needs of the audience and adjust accordingly. 
  • Website content management: Oversee design and production of marketing materials from inception to development on the internal student-facing website. Manage the content management system (CMS), working with developers and editors to ensure it meets the CMC’s needs. Troubleshoot website issues. Conduct content audits to identify gaps and redundancies in the site content. Create and implement content schedules for stakeholders to produce or update content. Write and edit web copy. Own the student experience and ensure content is well organized and findable.
  • Content and curriculum development: Collaborate closely with stakeholders and subject matter experts (Advising, Employer Engagement, Alumni Career Services, and Ops teams) and edit information/curriculum to be consistent, organized, clear, and impactful. Streamline content production efforts.
  • Stakeholder relationship building: Proactively engage with internal and external stakeholders across the GSB and Stanford to gain insights into their content planning processes and identify opportunities for collaboration.
  • Data-driven optimization: Utilize data and analytics to continuously refine and optimize content strategies for maximum engagement and effectiveness.
  • Student-focused approach: Understand the unique needs and preferences of MBA and MSx students, creating content that addresses their career-related challenges and aspirations.
  • Occasionally, attend student events and represent the CMC in relevant GSB marketing communication meetings.

To be successful in this position, you will bring:

Bachelor's degree and five years of relevant experience or a combination of education and relevant experience in areas such as marketing communications, email marketing, website management, content management, learning management systems, and/or working in a training organization.

Knowledge, Skills and Abilities:

  • Previous experience in product, program and/or services marketing.
  • Ability to drive cross-functional groups toward a common goal. The ability to work effectively with decision-makers across many levels of the organization is highly preferred.
  • Demonstrated experience with project management and the ability to manage multiple projects simultaneously. Ability to influence without authority and manage timelines highly preferred. 
  • Understands how to implement integrated marketing programs across channels including digital and print.
  • Demonstrated experience with various marketing elements (e.g., audience, channels, communication, web content management, etc.) preferred. 
  • Experience with market research and data analysis. Comfortable analyzing marketing data and working with spreadsheets is highly preferred. 
  • Demonstrated problem solver.
  • Excellent written and oral communication and presentation skills.

The expected pay range for this position is $76,000 to $130,000 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website ( provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

  • Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
  • A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
  • A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
  • Discovery and fun. Visit campus gardens, trails, and museums.
  • Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

 Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Salary range USD $76k to $130k annual
Date posted 6th November 2023
Commitment Full-Time
Place of work Palo Alto, CA
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