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The Content Strategist is CRITICAL to effective B2B marketing. This role carries the superpower of extracting a client’s best stories, testimonials, subject matter expertise, and culture and turning those extractions into content pieces across several platforms. This role helps build the authority of the business and build authority for the key players within the business. The most effective B2B marketing comes from people, not just company pages and platforms, this role brings that strategy to life. The Content Strategist supports the creation and execution of client initiatives including social media content strategies, blog strategy and creation, monthly broadcast emails, and campaign initiatives. This position requires the ability to creatively and effectively communicate to an audience, keeping in mind client goals. You must be able to keep up with social and digital trends and identify spelling and grammar issues.

EXPERIENCE QUALIFICATIONS:

  • 1-4 years of experience in marketing, social media, journalism, or a related field
  • Solid writing and editing skills
  • Knowledge of all social media platforms and experience using social media for business
  • Proven ability to meet deadlines and deliver
  • Familiarity with Yoast, Moz, Google Search Console, and Google Keyword Planner is a plus

PERSONALITY QUALIFICATIONS:

  • High capacity DOER: At the end of the day, you won’t be successful in this position if you’re not someone who gets excited about getting things done!
  • Clear communicator: You can handle, address, and resolve conflict with integrity and grace.
  • Excels in thinking on feet: You’re not always going to have all the answers. You must be the type of person who can move the ball forward.
  • Sees/Reads/Hears the one or two lines from a client and knows “oh, that’s it! That’s a story worth telling.”

RESPONSIBILITIES:

  • Execute client campaign initiatives
  • Manage social media content calendars and blog posts for our diverse group of B2B clients
  • Ensure content is on brand and speaks to the right target audience
  • Create and manage the review and execution of client monthly broadcast emails
  • Report on social media and blog content, keeping in mind client goals
  • Gather stories and thought leadership from clients and distribute these stories throughout all channels
  • Create website and landing page content, working closely with designers and developers to execute
  • Identify gaps in content and recommend new ideas 

BENEFITS WE OFFER:

  • Unlimited PTO and extended holiday breaks
  • Quarterly profit share
  • Health and fitness stipend
  • Internet and phone stipend
  • 401K
  • Medical, dental, and vision coverage including access to One Medical, Teledoc and HealthAdvocate
  • Mental health and wellness resources like TalkSpace and ClassPass
  • No meetings on Wednesdays (these are as great as they sound)
Interested? Apply for this role Apply
Syrup
Visit website Atlanta, GA
Brand and Digital Marketing
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