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Senior Content Marketing Manager

TBK Bank, SSB Dallas, TX
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Job description

At Triumph Business Capital, we believe the strength of our commitment is reflected in product innovation and the strategic partnerships we've established. That's why we look for team members who work hard to make a difference in their workplace and community. Our goal is to make long-term improvements in everything and everyone we touch.  We thrive on providing exceptional customer service, and we look for friendly professionals dedicated to helping customers achieve their financial goals.

Essential Duties and Responsibilities:

  • Develops, implements, and executes detailed, consistent content marketing calendar
  • Works with internal teams and external vendors to create content plan to drive awareness and education of Triumph’s service offerings
  • Coordinates with SEO/SEM partners to ensure content meets established KPIs and brand guidelines and standards
  • Coordinates with internal marketing team on distribution and multi-channel distribution strategy, including email and social
  • Manages Vendor and Partner Relationships specific to content strategy
  • Coordinates and leads all meetings with SEO/SEM and content-development partners
  • Ensures alignment of all parties and delivery of assets needed
  • Establishes and monitors agreed-upon KPIs through internal and third-party sources  
  • Copywriting & Editing – Writes and edits copy as needed, both for internal and external use.  
  • External content must implement best SEO practices and align with broader content strategy
  • Partners with internal team on client communication messaging as required  
  • Reviews all content drafted by internal and third parties for best practices, consistency/accuracy and adherence to brand tone and guidelines
  • Works with internal marketing team on drafting content and copy for brand awareness and lead generation purposes
  • Performs regular content audits on marketing sites with a focus on improving SEO, including all meta information, archived blog content and overall site content.
  • Works with and coordinates with enterprise communication team on approvals, internal messaging and adherence to brand tone and guidelines.
  • Stays informed on new content marketing updates, including technology and strategy. Keeps informed on industry changes or best practices.

Experience:

  • Bachelor's Degree in Marketing, Advertising or Communication-related field required
  • 3-5+ years’ professional experience in copywriting, content development strategy, SEO & SEM principles and KPIs
  • Financial services and/or transportation and logistics industries preferred.
  • Excellent understanding of today’s changing communication landscape and audiences, including web, digital and social media
  • Project management experience, including use of modern platforms extremely helpful
  • Basic understanding of agile marketing process and methodology

Skills and Abilities Required:

Strategic Knowledge and Professional Abilities

  • Able to research, learn and understand the complex financial markets that Triumph and its divisions operate
  • Focuses on steering communication in alignment with the brand voice, but also staying abreast of industry changes, community causes/developments and has a strong hand in helping steer the team member brand.
  • Ability to balance management of projects, multiple vendors/contractors, while working under tight schedules and deadline
  • Strong writing skills, with attention to detail and ability to plan, manage and taking ideas from concept to completion
  • Able to work independently, applying education and professional experience to achieve outstanding results
  • Advanced proficiency with Microsoft Office
  • Proficiency with Google Analytics, Google Console, Google Ads (minimal), Google Data Studio, SEMRush or similar, AhRefs or similar.
  • Experience developing content for email marketing purposes a plus
  • Experience with Word Press or other content marketing tools preferred
  • Experience with Salesforce a plus

Partnership and Relationship Building Skills

  • Highly collaborative, relationship builder across the broader Triumph organization helping take disparate groups and pull together in cohesive alignment for the greater good
  • Build partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand image, community, products and services, and employer recognition
  • This may include any of the above that cut across the organization to keep team members informed
  • Team player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build/maintain effective interpersonal relationships
  • High level of maturity and stability with an "optimistic" approach
  • A self-starter able to be both entrepreneurial and strategic in approach with hands-on experience

We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.

Go on.  Do it.  Apply Today!

Salary range Not specified
Date posted 6th January 2022
Commitment Full-Time
Place of work Coppell, TX
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