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Why You’ll Love Working Here:

Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come to work every single day.

We are a technological melting pot, comprised of nearly 300 uniquely skilled human beings that will continue to stretch your comfort zone – but in a good way. And speaking of comfort, who doesn’t love to show up to work in jeans, eat free snacks, and drink free pop?

With great products and maybe even better people behind them, we are always looking for passionate, fun, and hardworking individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.

TechSmith’s Website Content Strategist owns the day-to-day management and maintenance of our global site residing under the domain. This includes owning the roadmap for continual improvements to the customer experience and content strategy/technical SEO evolutions to ensure we continue to meet or exceed our desired traffic and conversion outcomes across our portfolio of brands. This role includes management of the Content Management System (CMS), web content strategy development, webpage creation and editing, managing 3rd party tools on websites, and overseeing the success of integrations with other owned properties such as our blog and support content.

This position will serve the needs of multiple brands across our portfolio and our ideal candidate will demonstrate a track record of managing complex content strategies across an organization with diverse backend systems needs.


  • Oversee performance of the TechSmith website to ensure it supports driving awareness of our TechSmith products through educational site content resulting in desired end-to-end customer journey and performance outcomes
  • Translate business and marketing strategies into an actionable roadmap in order to evolve our web properties to achieve desired outcomes. (this role will own establishing and reporting on the website success metrics/KPIs focused on achieving company goals)
  • Develop an advanced website content strategy aligned with short-term and long-term marketing goals in partnership with product marketing managers
  • Update website content, navigation, and user experience utilizing the CMS and HTML while leaning to data insights/analytics to implement best practices designed to accomplish critical KPIs (increase site traffic, optimize site usability, and increase conversion rate)
  • Execute optimization experiments and A/B testing with a hypothesis-based test and learn approach
  • Manage the implementation of effective search engine optimization and coordinate keyword strategies across tactics and with outside partners
  • Collaborate with UX and external vendors to identify opportunities for us to distinguish our website content, design and experience from the competition and keep the website modernized using global best practices
  • Partner with IT to troubleshoot issues, ensure ongoing security and technical integrity
  • Maintain strong ownership of the tools and system frameworks. Ensure resolution of issues as they arise, with an eye towards streamlining processes.
  • Perform all other duties as may be assigned.

Required Skills and Background:

  • 5+ years of professional experience in website management, web content strategy, and technical SEO
  • Experience working in digital and content management systems
  • Strong working knowledge of HTML
  • In-Depth knowledge of website marketing strategy and site optimization best practices including A/B testing techniques and modern customer experience standards like personalization techniques
  • In-depth knowledge of Google Analytics, and SEO tools like Google Search Console, Semrush, etc.
  • Experience working and building relationships with internal cross-functional groups and external agencies/vendors
  • Strong quantitative analytical ability and excellent communication skills

Preferred Skills and Background:

  • Working knowledge of Google Tag Manager
  • Knowledge of CSS, Javascript
  • Experience in writing conversion-optimized content, Storybrand training a plus

Compensation and Benefits:

At TechSmith, we love our employees and reward outstanding performance with bonuses and company recognition. Our generous benefit pack includes:

  • Competitive pay
  • Health Insurance – BCBS of Michigan - Employer-paid premium
  • Health Savings Plan – Employer Contributions
  • Dental Insurance – Employer-paid premium
  • Vision Insurance – Employer contributions toward premiums
  • Retirement – 401(k) – Employer Match
  • Tuition Assistance
  • Student Loan Repayment Assistance
  • Paid Parental Leave
  • Employee Assistance Program
  • Disability Insurance – Employer-paid premium
  • Life Insurance – Employer-paid premium
  • Generous PTO, Sick Time, Holiday Time, Volunteer Time
  • Company-sponsored events, gifts, food, etc.

For a more comprehensive list of our benefits you can contact our recruiting team by emailing


TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email with a description of your request and contact information.

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