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Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Digital Content Editor, you’ll join our exciting journey to fulfil our future vision. We aim to support the UK’s 17m drivers and to facilitate their driving lives through data and innovation; to succeed with this, we require a step-change in pace and thinking. Join us as we transform and deliver on this ambitious vision.

You’ll be an enthusiastic and experienced content designer, a confident copywriter, editor, and content producer who loves digital content and can spot a typo at 20 paces. Whether you’re writing for the app or website, you’ll deliver brilliant, on-brand content that engages and delights. And you’ll always have our customers in mind – from making the technical stuff simple to making our membership offers compelling. 

We’re looking for someone to take responsibility for content design, translating user needs, business objectives, and technical capabilities into world-class digital experiences. Collaborating closely with our designers and product teams, you’ll be instrumental in making our customer journeys easy to find and use. 

You’ll be a strong storyteller, able to bring together a wide range of stakeholders and align them on a solution that meets both the current and future needs of the business. You’ll be an advocate for data-led decision-making, ensuring that briefs and solutions are properly understood and researched. 

What will I be doing?

  • Work collaboratively with the wider design team, including UI/UX designers, to design user-focused content and seamless customer journeys
  • Write and edit copy in line with our brand, tone of voice and house style guidelines and our content strategy
  • Translate legal/compliance requirements into user-focused plain English
  • Work across multiple projects, using your knowledge to develop outstanding content across all digital channels 
  • Build and edit content pages in the Sitecore CMS
  • Present content to stakeholders, incorporate feedback and be an advocate for our content principles 
  • Test and monitor the performance of content and identify ways to iteratively improve it
  • Understand users, who they are and what their needs are based on quantitative and qualitative evidence; carry out user research to inform content decisions
  • Know and understand the KPIs for the department, and use them to determine how you create content

What do I need?

Capability, Knowledge and Experience:

  • Extensive experience as a content designer, creating and managing content for websites and/or apps
  • Demonstrable experience structuring complex information for transactional websites
  • Confident writing UX copy; familiar with user journeys, wireframes and prototypes
  • Experienced at creating high-quality, engaging content that’s mobile-first and optimised for search engines
  • Have a results-focused and strategic approach to your work, with an appreciation of how data and insight should influence copy
  • Conversant in Sitecore CMS or equivalent CMS

Personal Characteristics:

  • Self-starter that takes the initiative and works well in teams
  • Good organisational skills, including the ability to manage competing priorities and meet tight deadlines
  • Good interpersonal skills and can communicate on all levels including director level
  • An eagerness to learn and develop

Additional Information

As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here.

We’re always looking to recognise and reward our employees for the work they do. Here are just a few of the benefits you’ll have access to, as part of our team.

  • Annual discretionary performance-related bonus scheme
  • 25 days holiday (excl. bank holidays)
  • Contributory pension scheme
  • Discounted home and motor insurance
  • ​Half-price AA breakdown membership in your first year and free after 12 months, along with a 50% introductory discount off breakdown cover for 12 months for up to 5 friends/family members.
  • Flexible benefits
  • Plus, so much more!

Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times.

We’re an equal opportunities employer and welcome applications from anyone regardless of race, sex, disability, religion/belief, sexual orientation or age.

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