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Marketing Content Specialist

The Travel Corporation Toronto, CA
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Job description

About us: 

Welcome to the Travel Corporation. With over 10,000 employees across 35 offices across the world and over 100 years of experience, we aim to spread the love of travel. Our philosophy is simple: To create enriching experiences for our travelers by combining an unbeatable mix of exceptional service and quality at great value. 

Destination America (DA) designs, builds, and operates tour series, custom groups, and MICE (Meetings Incentives Conventions Events) programs for some of the largest and most recognized tour operators in the world. In fact, as part of The Travel Corporation (TTC), Destination America delivers all the North, Central, and South American programs for the award-winning brands Trafalgar, Insight Vacations, Luxury Gold, and Costsaver.  

This position will report to the Marketing Content Project Manager and act as a content and product expert for web, brochure, and guest documents. Key responsibilities involve project traffic management, proofreading, copywriting, and editing. The position will also assist in the production of brand collateral, promotional materials, presentations, webinars, digital asset management, and other marketing projects for Destination America, TTC, or the brands.  

Duties and Responsibilities: 

Content Management: 

  • Primary role is to work in TTC’s content management system (Content1) to create new trips, maintain existing copy, notes, and images 
  • Access, utilize, and correctly distribute trip information housed in the Master Travel Experiences Files 
  • Exercise expert proofreading and copyediting skills for Trafalgar, Insight Vacations, Luxury Gold, and Costsaver brand websites, brochures, marketing materials according to brand mandated styles and stringent deadlines 
  • Coordinate distribution of proofs through several rounds with the Travel Experiences, Contracting, and Costing & Pricing teams for checking of all itinerary content, maps, image selections, captions, and pagination for accuracy 
  • Responsible for updating trips in Content1 with provided changes and sending any corrections to overseas production team and brands using the brand’s agreed upon annotation system (XML Fuji system and/or annotated Adobe PDFs) 
  • Regularly communicate and engage with brands’ global marketing teams to ensure deadlines and expectations are being met 
  • Update Destination America teams on information or projects that they need to complete and submit for brochure launch 
  • Review all product content for accuracy of trip information, ensure consistency between brochure content and web content 
  • Work closely with Travel Experiences, Contracting, Operations, Product Build, and overseas web departments to ensure accuracy of information on brand websites 

Guest & On Tour Documentation 

  • Create, proofread, and assign applicable branding to Guest Documents in Content1 
  • Upload descriptions and pricing for optional experiences and assign to itineraries 
  • Distribute Guest Documents to Operations Team for review and approval 
  • Troubleshoot any errors or distribution problems with appropriate teams 
  • Work with Field Staff and Operations departments to keep on tour documents up-to-date and maintain data accuracy and consistency for all Destination America product.? 
  • Update annual Travel Director Manual using Adobe InDesign.? 

Marketing Support 

  • Maintain travel experiences database, sales guides, “what’s new” summaries, and technical trip information in Airtable for all global TTC teams 
  • Assist with annual product presentations and monthly webinars 
  • Assist with maintenance and organization of the Digital Asset Management system, including procurement of images via Travel Experiences, Contracting, photoshoots, and staff on the road 
  • Create and order of any materials required by the broader DA team, such as business cards, posters etc. 

Other duties as required and assigned.  

Qualifications:

  • Minimum one year of content management, copy editing/proofreading experience required; project management, graphic design, and travel industry experience a plus 
  • College degree in Marketing, English, Communications, Journalism, Geography or Hospitality preferred 
  • Attention to detail and excellent organizational skills required 
  • Full mastery of English grammar, spelling, and proofing skills required. Superior writing skills preferred 
  • General knowledge of web content management and brochure production from design to print required 
  • Proficiency in Microsoft Office applications (Excel, Word, PowerPoint, Outlook) required.  Adobe Acrobat, InDesign and content management system experience preferred 
  • Ability to work independently as well as with various teams required. Ability to work additional hours during the busy season as necessary to meet deadlines required 
  • Vision correctable to 20/20 with reasonable accommodation required. Able to lift 20 lbs. with reasonable accommodation preferred  

Benefits and Perks: 

  • Supportive, fun, and friendly team environment 
  • Competitive Wages 
  • Volunteer Days (2 per year) 
  • Employee referral incentives 
  • Professional development for all employees 
  • On-going training program for all staff 
  • Opportunity to learn all aspects of the travel industry 
  • Opportunity for full-time benefits 
  • Excellent travel discounts for employees, friends, and family members  

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws or ordinances. 

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. 

Salary range Not specified
Date posted 3rd September 2021
Commitment Full-Time
Place of work Cypress, CA
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