Digital Content Strategist

The University of Texas at Austin Austin, TX
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Job description

Digital Content Strategist

Hiring Department:

University Marketing and Communications

Position Open To:

All Applicants

Weekly Scheduled Hours:


FLSA Status:


Earliest Start Date:


Position Duration:

Expected to Continue



Job Purpose:

The University of Texas at Austin is seeking a Digital Content Strategist to write, produce and elevate their web and digital content. The position requires strong web writing and information architecture skills. The successful candidate will have a background that includes writing for digital sources and a demonstrated ability to create effective content. Additionally, the candidate should have a solid understanding of UI/UX, SEO and information architecture best practices.

The position works closely with the University Marketing and Communications (UMAC) team of writers, designers, web developers and other marketing professionals to create content and campaigns that highlight and amplify UT Austin’s mission and key messages. The successful candidate should be able to work independently and manage their projects with minimum oversight.

General Notes:

Must be authorized to work in the United States on a full-time basis without sponsorship.


  • Strategy: Distill large ideas and campus initiatives into digital content that engages UT Austin’s student, faculty, staff and donor audiences. Act as the digital content expert both within the department and across campus to help elevate content university-wide.
  • Writing: Write, edit, produce and post content for, microsites and other digital efforts. Work with stakeholders with varying writing abilities to create and edit content.
  • Project Management: Manage and lead content projects from inception to delivery and help set stakeholder roles, responsibilities and expectations. Works closely with assigned project manager.
  • Collaboration: Participate in the production of other media types, including audio, video, and infographics. Manage the curation and delivery of content assets such as images and graphics.
  • Web: Perform content audits on existing projects to improve navigation, taxonomy, and information architecture. Apply digital best practices, accessibility elements and search optimization to all content and efforts.

Required Qualifications

  • Bachelor’s degree in a communications area, related field, or relevant industry experience.
  • At least three years of professional experience writing/creating web content and/or other digital content, such as email campaigns, newsletters or social media content.
  • Demonstrated excellent written and oral communication skills.
  • Experience using a content management system, such as WordPress or Drupal.
  • Understanding of content strategy, information architecture, user experience and user interface design.
  • Familiarity with best practices in SEO.
  • Basic knowledge of HTML, CSS and Google Analytics.
  • Strong attention to detail/accuracy.

Preferred Qualifications:

  • More than three years of professional writing/web content creation experience.
  • Experience working in higher education or other complex nonprofit entities.
  • Experience working within a creative, marketing and/or communications team or agency.
  • Experience in a digital marketing environment.
  • Excellent problem-solving skills.

Working Conditions

This position is eligible for occasional remote work, but Austin-area base is required.

May work around standard office conditions if on campus.

Repetitive use of a keyboard at a workstation.

May require occasional extended work hours or on-call obligation during peak periods.


$80,000 + negotiable depending upon experience

Required Materials:

  • Resume/CV
  • 3 work references with their contact information; at least one reference should be from a supervisor
  • Letter of interest
  • Please include a link to a portfolio of your work, or another link that demonstrates your writing abilities or experience (3 sample sites preferred).
  • Additional writing samples may be requested.

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.


The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

E-Verify Poster (English) [PDF]

E-Verify Poster (Spanish) [PDF]

Right To Work Poster (English) [PDF]

Right To Work Poster (Spanish) [PDF]


Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

Salary range USD $80k annual
Date posted 19th February 2024
Commitment Full-Time
Place of work Austin, TX
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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