Content Design Manager, e-commerce

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About The Team

The TikTok Shop team's mission is to create a world class e-commerce experience that helps TikTok users find and discover amazing new products and goods. We're looking for a Content Design Manager to lead and build out the teams in Singapore, China and US to support the e-commerce consumer experience. The Content Design & Localization team makes the TikTok Shop product easy and delightful to use through clear and expressive UX writing. We sit in the US, Singapore, and China, and collaborate closely with stakeholders to launch and iterate product features that engage our viewers and content creators. We're looking for a user experience (UX) content design manager who can mentor, grow, and lead a team through UX, design thinking, well-defined content strategy, and advocacy for the discipline. The content design manager helps their team deliver high-visibility, high-impact projects across multiple product verticals.

As a mentor and coach for your team, you'll recruit talented people, onboard new employees, find ways to help individuals develop their strengths, identify opportunities for them to grow within the company, and deliver regular performance feedback to encourage their team to grow.

As a strategic collaborator, you'll actively build relationships with Product Management, Design, Marketing, Legal, Engineering, and Localization teams, and promote content design within TikTok Shops business. To improve cross-functional processes, you'll develop efficient processes, templates, and resources to help the team work smarter, faster, and more effectively.

Responsibilities:

• Recruit and onboard new team members.
• Define efficient, practical solutions and processes for large-scale problems.
• Identify opportunities and share feedback on development, improvement, and growth for direct reports.
• Drive completion of high-quality content in a fast-paced environment.
• Guide direct reports in developing effective content strategies.
• Facilitate projects, align on priorities, allocate resources, drive consensus, and smoothen collaboration with stakeholders across time zones.
• Ensure UI text meets content standards, and be a champion for best practices.
• Align with global teams to drive a cohesive product narrative.
• Establish and maintain a positive team culture, encourage collaboration, and develop skills.
• Provide actionable feedback for your team to drive consistency and improve content quality.

Qualifications

Requirements

• 8+ years experience in content design, UX writing, content strategy, copywriting, UX, or equivalent fields
• 1+ years experience in managing, mentoring, coaching, and developing a team
• Excellent written and verbal communication skills
• Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, and product launch content
• Experience collaborating with Product Management, Design, Legal, Engineering, and Localization teams
• Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements

Preferred Qualifications

• Experience using Figma and Jira
• Experience working on a global product with international partners in different time zones
• Strong interest in social app products, user and influencer behavior, and associated trends

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform