We're in beta. We'd love to hear your feedback. Menu button


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

The content team is obsessed with everything to do with TikTok content. Discovering and promoting trends, producing filters and effects and ensuring a fun and safe community for all our users.

The content strategy team work as an integral part of this, monitoring performance, analysing data and providing strategic recommendations to set the overall content direction within team and with key cross-functional stakeholders. We're a fast paced, results oriented team, working across multiple projects simultaneously with colleagues across the globe.

Job Description:

We're looking for someone who loves diving into data to produce clear recommendations and who is able to motivate teammates to take action on them.

You'll be working as a UK Content Strategist, establishing and maintaining regular reporting, helping define KPIs of ad hoc projects and continuously looking for ways we can improve our tracking and understanding of the TikTok content ecosystem.

In your day to day, you'll be interpreting and visualising data, analysing results and providing guidance for our content strategy.

You'll work closely with international, cross-functional teams including; Partnerships & Community, Product, Data and Algorithm.


  • Deep understanding of content strategy and audience development in the UK market.
  • Solid business acumen and experience building professional partnerships.
  • Strong data literacy, comfortable working with data to tell stories and produce insights and optimisations, SQL experience a big plus.
  • An affinity for social media, love of virality and trends and avid TikTok user.
  • Confident in working independently, not afraid to voice your opinion and eager to work with colleagues from diverse cultures and backgrounds.
  • 3+years experience in a similar role, with a focus on strategy, insights, data or planning.
Interested? Apply for this role Apply
Visit website Los Angeles, CA
At TikTok, it's your turn to make a change.
Get notified when roles similar to this are listed
Explore other job categories