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Content Strategist

TikTok Los Angeles, CA
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Job description

About Us

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About The Team

The SMB LATAM Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the LATAM Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.


- Work with SMB Sales, Product and Marketing partners and Global marketing stakeholders to understand global and regional content needs and measurement framework

- Work closely with XFN partners and regional SMB stakeholders to communicate Creative related product and content strategy plans to the market

- Develop specific Creative product focused contents in different formats - testing and learning to continuously refine approach and improve outcomes.

- Collaborate with internal research, enterprise marketing and other internal partners to craft content strategies and narrative development informed by research and messaging priorities

- Identify and package successful regionally led creative related content strategy approaches for scaling into / across other regions

- Build local distribution strategy, localize content and land customer playbooks from PMM, with building local case studies/proofpoints

- Partner closely with other SMB marketing team (Upper Funnel and Marketing Campaigns team) to create enablement and initiatives that focus on Creative products, Creative Strategies and Creative Programmings.

- Oversee the execution of narrative, playbook and content strategy through the management of third party vendors / agencies

- Report on content strategy success, opportunities and refinements

- Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations


- Minimum 4+ years of experience in a strategy or content strategy role

- Understanding of the Small & Medium Businesses industry is desirable

- Experience designing and executing content strategies and analyzing content strategy performance

- Expert written and verbal communicator, with the ability to articulate abstract concepts

- Ability to identify opportunities, develop project scope and independently lead ideation and execution

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Salary range Not specified
Date posted 6th September 2023
Commitment Full-Time
Place of work Mexico City, MX
Apply now You will be taken to the employer's website to submit your application.
Apply now You will be taken to the employer's website to submit your application.
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