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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.

The Global Business Marketing team champions TikTok in the B2B world through education, inspiration and creativity. This team works to set advertisers up for success on the platform, through sales enablement and education. We develop the creative support material and thought leadership collateral that is the voice of TikTok for Business.

TikTok is seeking a Global Marketing Solutions Content Strategist, focusing on showcasing the opportunity of connecting with our biggest & most relevant communities on TikTok, as well as bringing to life the potential of activating the world's biggest tentpole moments on TikTok to B2B advertising and client audiences. The ideal candidate is creative, analytical, and curious but is first and foremost a visionary content strategist. They are a gifted storyteller, with the ability to translate insights into clear & compelling positioning and marketing outputs that are uniquely ownable to TikTok. They have an appetite for learning and are comfortable working outside their primary skill set and comfort zone. The Community and Moments team educates and inspires brands about the opportunity that lives at the intersection of TikTok's vibrant communities, our product solutions, and advertiser goals. The best candidates will be passionate about developing strategic points of view and marketing content that gets marketers to lean in and succeed on the platform.

What you'll do:

  • Craft clear, actionable content for global seller use with our advertising partners. Your marketing outputs should speak to the challenges and needs of clients and agencies and are inherently TikTok in tone, inspiring creativity and joy.
  • Craft clear, actionable content for global seller use with advertising partners, whether developing a pitch deck for a major tentpole moment or finding the most compelling way to position a TikTok Community. You’ll be working across a variety of formats and assets, such as presentation decks, one sheeter, TikToks, TikTok for Business blog posts, videos/sizzles, case studies and white papers.
  • Collaborate with cross-functional subject matter experts and stakeholders to shape, create and scale this content. Facilitate brainstorms and cultivate cross-functional alignment Seamlessly incorporate priority ad products and best practices with data-backed inspiration.
  • Bring a strong POV on how to approach each project most meaningfully. Ask the right questions to get to not just what’s asked, but what’s needed.
  • Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members.
  • Represent the voice of TikTok and adhere to our brand tone.
  • Demonstrate thought leadership and guide the socialization of Community and Moments intelligence in support of an insights-first sales marketing approach.
  • Anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations.
  • Develop processes and frameworks to accelerate go-to-market selling opportunities throughout the year.
  • Continue to innovate on new ways to bring our content to life, in a way that continues to drive the reach and scale of the assets.
  • Forge partnerships across Marketing Science, Creative Lab, Studio, and Sales to unlock the most strategic, innovative marketing solutions for TikTok advertisers looking to market around communities, seasonal moments, occasions, and cultural tentpoles.
  • Collaborate with regional Global Business Marketing teams to scale global marketing outputs.


Who Are You?

  • Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative.
  • An expert on culture, communities, and moments.
  • 5+ years experience in a content marketing/content strategy role at a top-tier media agency, publisher, or brand.
  • Media industry or B2B marketing experience.
  • Knowledge of the media planning process with demonstrated experience in digital marketing or B2B marketing experiences.
  • Strong grasp on the role communities and moments play on TikTok, its effect on culture, and creators with a keen understanding of what is relevant and an eye for upcoming trends.

A Gifted Story-teller

  • Ability to tell compelling stories with your strategic thinking, and proof that you've done so successfully.
  • Comfortable concepting, developing and delivering innovative marketing collateral and outputs.
  • Someone who is as much a writer as a content strategist, bringing a strong POV on approach and deliverables for each project.
  • Expertise in navigating research, with an ability to translate insights into clear positioning and narratives that are ownable to TikTok.

A Builder

  • A proactive, strategic and solution-oriented mindset. Strong operational chops and the ability to self-manage various stakeholders, XFN teams, and tight timelines.
  • Highly collaborative, team player, strong influencer and relationship builder.
  • Comfortable in a start-up environment where you are required to dig in, work through problems, and navigate within whitespace - daily.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at

Compensation Description (annually)

The base salary range for this position in New York City is $80177 - $143555 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units, as well as a comprehensive benefits package.

Interested? Apply for this role USD $80k-143k annual Apply
Visit website Los Angeles, CA
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