Tower Marketing is seeking a Content Marketing Specialist to create engaging content, e.g. blogs, website copy, video scripts / concepts, interviews, podcasts, infographic concepts, and more for a broad set of internet marketing clients. This role will help clients build brand awareness, position them as an authority in their industry, and generate website conversions.
TOP RESPONSIBILITIES FOR THIS ROLE INCLUDE
Creating unique content derived from keyword research and trending topics in each client’s industry.
Exhibiting strong writing experience with excellent knowledge of grammar, proofreading, and editing.
Brainstorming, collaborating, and strategizing with other inter-agency creative resources, including designers, developers, and other internet marketing team members.
Measuring and analyzing monthly traffic inside Google Analytics to isolate, identify, and build off successful trends in past content pieces in the creation of new content types, themes, and topics.
Planning, creating, and implementing strategies for social media posts and display advertising, on a monthly calendar basis.
REQUIRED SOFTWARE SKILLS
Google Suite and the Apple equivalent
TOP SOFT SKILLS
Have a passion for what you do with a positive and energetic “can-do” attitude
Editorial mindset that understands what audiences want and how to create it within the boundaries of a client’s budget, brand, and timeline
Possess an inquisitive mind to research everything there is to know about each client, online and offline, become a brand advocate for your client accounts, and be able to make recommendations, big and small, on ways to make all content better
Strong organizational and analytical skills and detail-orientated ability to prioritize projects
Willingness to write copy for Tower’s website on industry statistics, terms, or blogs pertaining to the content field
Takes a proactive approach and is not afraid to ask questions or offer suggestions
TOP BONUS SKILLS WE WOULD LIKE TO SEE
Familiarity with Google Analytics, SEO, and / or social media marketing
Experience with WordPress
Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, iPhone
Experience in a digital marketing agency: website development, internet marketing, or both
EDUCATION, CERTIFICATIONS, AND QUALIFICATIONS
Bachelor’s degree preferred in marketing or related field