This job listing has expired

Content Marketing Specialist

Tower Marketing Lancaster, PA
Find more jobs in Content Marketing ...or browse all content jobs
Job description

Tower Marketing is seeking a Content Marketing Specialist to create engaging content, e.g. blogs, website copy, video scripts / concepts, interviews, podcasts, infographic concepts, and more for a broad set of internet marketing clients. This role will help clients build brand awareness, position them as an authority in their industry, and generate website conversions.

TOP RESPONSIBILITIES FOR THIS ROLE INCLUDE

  1. Creating unique content derived from keyword research and trending topics in each client’s industry.
  2. Exhibiting strong writing experience with excellent knowledge of grammar, proofreading, and editing.
  3. Brainstorming, collaborating, and strategizing with other inter-agency creative resources, including designers, developers, and other internet marketing team members.
  4. Measuring and analyzing monthly traffic inside Google Analytics to isolate, identify, and build off successful trends in past content pieces in the creation of new content types, themes, and topics.
  5. Planning, creating, and implementing strategies for social media posts and display advertising, on a monthly calendar basis.

REQUIRED SOFTWARE SKILLS

  1. Google Suite and the Apple equivalent 

TOP SOFT SKILLS

  1. Have a passion for what you do with a positive and energetic “can-do” attitude
  2. Editorial mindset that understands what audiences want and how to create it within the boundaries of a client’s budget, brand, and timeline
  3. Possess an inquisitive mind to research everything there is to know about each client, online and offline, become a brand advocate for your client accounts, and be able to make recommendations, big and small, on ways to make all content better
  4. Strong organizational and analytical skills and detail-orientated ability to prioritize projects
  5. Willingness to write copy for Tower’s website on industry statistics, terms, or blogs pertaining to the content field
  6. Takes a proactive approach and is not afraid to ask questions or offer suggestions

TOP BONUS SKILLS WE WOULD LIKE TO SEE 

  1. Familiarity with Google Analytics, SEO, and / or social media marketing
  2. Experience with WordPress
  3. Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, iPhone
  4. Experience in a digital marketing agency: website development, internet marketing, or both

EDUCATION, CERTIFICATIONS, AND QUALIFICATIONS

  1. Bachelor’s degree preferred in marketing or related field
  2. 1 – 2 years of professional writing experience
Salary range Not specified
Date posted 17th May 2022
Commitment Full-Time
Place of work Lancaster, PA
Additional information Hybrid
Similar jobs
326 open job opportunities

25 new jobs added in the last week.

Popular areas
Popular cities
Hiring? We'll put your job ad in front of a growing community of content professionals. Post a job
Join our free newsletter

Each week we share peer interviews, fresh jobs, links and resources to help your career grow.

It's free. See our privacy policy.
Thanks! We'll email you weekly with new resources.