The Content Specialist works within the Marketing Team to oversee creation and delivery of press releases, advertisements, case studies, white papers, publications, and other marketing materials.
PRIMARY DUTIES & RESPONSIBILITIES
Oversee creation and delivery of press releases, advertisements, case studies, white papers, publications, and other marketing materials
Lead all areas of content generation and production across all media platforms
Create social media content to drive new business
Manage SPI marketing footprint including SEO, PPC, web marketing, and create other direct marketing tools
Manage vendor relationships for marketing vendors
Collaborate with sales both in business development initiatives and in improving sales materials such as collateral, ROI tools, case studies, etc.
Control reputation management and work to establish consistent corporate image
Travel as needed for trade shows, conferences, and client presentations
Prepare marketing strategies alongside other company executives and staff
Plan marketing and branding objectives
Lead marketing campaigns to generate new business
Analyze new business proposals and create templates to maximize efficiencies and meet timelines
Gather and analyze insights from customers and potential customers
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
QUALIFICATIONS
Bachelor’s degree in Marketing or similar field
Strong technical and analytical background
B2B experience preferred, and enterprise-level is a plus
Knowledge of SalesForce is a plus
Ability to be creative, collaborative, and change motivated
Experience: 5+ years in a B2B Marketing role, which includes 2+ years focused on professional content writing
PHYSICAL REQUIREMENTS
Working conditions are normal for an office environment. Work may require occasional overnight travel and weekend and/or evening work.
Description: This position requires a moderate level of stamina with the ability to perform the above essential job functions and within timetables. Some overtime work may be required.
Lifting: The employee must be able to lift up to 10 lbs. frequently and up to 20 lbs. occasionally for short durations.
Carrying: The employee must be able to carry up to 10 lbs. frequently and up to 20 lbs. occasionally for short distances.
Pushing/Pulling: The employee must be able to push/pull up to 10 lbs. frequently and up to 20 lbs. occasionally usually from desk level to floor or floor to desk level.
Other Physical Requirements: Upper extremity usage, motor coordination, range of motion, vision, hearing and balance should be in a range to safely preclude the harm or injury to the employee in this position or the harm or injury to other employees.
Considerations: The employee will in most cases work in a central air-conditioned building; however, may be exposed to dust, fumes or gases and to changes of weather when exposed to outdoors at job sites or other locations.
Salary rangeNot specified
Date posted12th January 2022
CommitmentFull-Time
Place of workHouston, TX
Similar jobs
University of the PacificDigital Content Specialist$24-32/hFull-TimeStockton, CAContent ManagementMar 8th