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Associate Content Strategist

Truebill San Francisco, CA
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Job description

ABOUT TRUEBILL

As a Y Combinator top company, Truebill’s mission is to improve the financial health of millions by transforming the way people manage their expenses and grow their net worth. Through finding and canceling unnecessary subscriptions, lowering bills, and securing refunds, we save our members hundreds a year while helping them regain control over their finances.

We just announced a $45 million Series-D round of funding and have over 2 million users and counting. We are now looking to scale our all-star team in both San Francisco and the Washington, DC area. Come join the fun!  

As a member of the Growth team, reporting to the Senior Content Strategist, you will assist in developing, testing, and implementing direct-response messaging for acquiring new users and solidifying Truebill's place as the #1 personal finance app. 

Your goal will be to keep Truebill’s messaging clear, concise, consistent, and fun. Working hand-in-hand with media buyers, art directors, copywriters, and video producers, you will craft easily consumable, channel-specific content that facilitates growth and delivers personal finance-related messages in an uplifting, exciting, and highly attractive way. 

SPECIFICALLY, YOU WILL:

  • Create, track, and manage A/B copy tests to find messaging wins
  • Build out monthly competitive analyses to compare our messaging with that of others in the fintech landscape 
  • Develop long-term Content Strategy for Direct Response User Acquisition 
  • Use your excellent communication skills to oversee voice, tone, and words both in-house and for external partnerships/affiliates 
  • Oversee social media, including Twitter, Linkedin, and Instagram
  • Wireframe ad concepts for storyboarding and implementation by the visual team
  • Generate and test original CTAs, taglines, captions, and descriptions for all digital media, communicating a message that best fits each specific platform
  • Participate in the creative ideation process, bringing new ideas to the table while offering a fresh perspective to pre-existing themes and concepts
  • Hypothesize, iterate and experiment with how your storylines or content impacts viewer's behavior with the goal of reaching conclusions through specific performance metrics
  • Assist in overall production by tracking projects, interfacing with vendors, identifying efficiencies, and sharing your creative voice
  • Respond to visual cues with strong writing that unites all creative elements

ABOUT YOU

  • Has 2-3 years experience of marketing Content Strategy, producing professional-grade content for Paid Acquisition teams
  • Is humble enough to respond to performance metrics -- good or bad --in an effort to constantly learn and improve 
  • Can work cross-functionally to learn and understand all aspects of Truebill’s product in order to shape the way we talk about it 
  • Jumps on new opportunities and is always looking for ways to grow
  • Maintains a strong desire to contribute to the creation of a diverse body of work that moves the needle within an exciting, fast-growing company
  • Has experience measuring results through A/B or guerilla testing
  • Thinks of dynamic, outside-the-box, advertising content 
  • Yields a strong understanding of all relevant Social Media platforms (FBIG, TikTok, Youtube, Snapchat etc.) with experience tailoring different messages according to placement and audience
  • Can write short and long-form pieces that effectively communicate value propositions and encourage members to take action
  • Communicates strongly with excellent project and time management skills 
  • Has the ability to understand project scope and accurately assess deadlines 
  • Is inquisitive and empathetic in nature, particularly regarding Truebill’s members
  • Has a sense of humor! We love a good laugh at Truebill.

WE OFFER

  • Health, Dental & Vision Plans
  • Competitive Pay
  • Equity
  • Matching 401k
  • Unlimited PTO
  • Lunch daily
  • Snacks, Kombucha & Coffee on tap
  • Commuter benefits
Salary range Not specified
Date posted 15th November 2021
Commitment Full-Time
Place of work San Francisco, CA
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