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EOE STATEMENT

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. 

CATEGORY Digital Products, 360 

U.S. News & World Report is a digital-first media company dedicated to helping consumers and business professionals make important decisions. We publish independent reporting, rankings, data journalism and advice that have earned the trust of our readers and users for more than 85 years. 

As a trusted authority providing empowerment and guidance that improves the quality of life for consumers and communities, U.S. News ultimately leads to better life decisions.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. We are looking for a content strategist to contribute to messaging for key PR and outreach campaigns that build high-quality referral traffic. This is a cross-functional role reporting to the product team and in partnership with editorial, PR and web production teams. If you are entrepreneurial and passionate about journalism, communications, PR and digital publishing, this may be the perfect opportunity for you.

You will join a startup within an established company to plan, launch and optimize targeted outreach campaigns. You will raise awareness of our products, engage with potential partners and increase traffic to our website.

Are you up to the challenge?

Here is what you’ll be working on as a Content Strategist on our team:

  • Articulate specific content, on a category-by-category basis for over 20 business and consumer categories, that you believe will attract interest (as measured by promotions, citations and backlinks) from high-quality media outlets and other authoritative organizations in different industries
  • Work with internal teams to develop a process to scale link building promotion and online media outreach
  • Pitch shareable and linkable content to the product team for internal review
  • Collaborate with editorial, PR and web production to deliver content for different channels and audiences
  • Launch targeted campaigns with the product team to grow organic and referral traffic
  • Measure and analyze the effectiveness and ROI of all content marketing activities

POSITION REQUIREMENTS

You should definitely have:

  • Excellent storytelling, communications and organizational skills
  • Good understanding of on-page and off-page SEO
  • Experience working with cross-functional teams
  • Ability to handle multiple complex projects and meet tight deadlines
  • Ability to work with data and use past results to drive future strategy

It would be nice if you had:

  • Experience in UX writing and brand messaging
  • Experience building email campaigns
  • Experience with content marketing and link building
  • Experience working in the digital publishing space
  • Basic understanding of Google Analytics, Adobe Analytics and Excel
  • Familiarity with AP style and journalistic writing

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

  • Entrepreneurial, mission-driven culture with core values of quality and integrity
  • Focus on fostering personal and professional growth
  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
  • Collaborative work environment – fun, diverse, inclusive and ambitious co-workers

Other Job Info:

  • These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
  • Please submit a resume and cover letter for consideration.
  • Please note we are not offering visa sponsorship for this position.

ABOUT THE ORGANIZATION

U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives. 

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U.S. News & World Report
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Life’s decisions made here since 1933. Breaking news and analysis, consumer advice and the original rankings guide.
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