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Web Content Strategist Consultant

UNICEF New York City, NY
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Job description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

The Digital Strategy Section (DSS) within the Division of Communication comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via UNICEF.org, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

The Digital Strategy Section is also responsible for the build, management and maintenance of global website properties, as well as providing support to Country and Regional (field) Offices to maximise their use of global web platforms in their communications activities. This role is instrumental in ensuring our large and globally distributed user base has access to web platforms and is supported to use these platforms to publish high quality content that is critical to their communications work.

How can you make a difference? 

Purpose of Activity/Assignment:

Outdated content on our websites can confuse and mislead the site visitor and undermine the public’s trust in UNICEF as the leading organization for children. Some older content can rank higher in search engine results than up-to-date information, taking away the site traffic from newer and more relevant content. A high volume of outdated information also makes it more difficult to find content that is fresh and relevant. In addition to averting reputation risks, archiving or deleting outdated content helps our platform and websites to be cost-effective and optimally functional

The Digital Strategy Section (DSS) in the Division of Global Communication and Advocacy is responsible for ensuring that content created in UNICEF’s Web Content Management System (Web CMS) is up to date and that the platform is configured to retire content that has reached the end of its lifespan. To this end, UNICEF is seeking to work with an external expert on web content standards to audit websites administered and managed in the UNICEF Web CMS and to develop and implement the content lifecycle standards.

The selected candidate will work closely with the Digital Governance and Platform and Web Editorial teams to review the websites managed on the Drupal platform to identify and report on the status of their content and functionalities and develop the standards based on the findings. S/he also works to reach out to stakeholders to determine the appropriate content lifespan for various web content types available on the platform.

Scope of Work:

A group of websites from each site category on the UNICEF platform, selected by the Digital Governance and Platform and Web Editorial teams, will be audited. All websites managed on the UNICEF Drupal platform will be subject to compliance with the web content lifecycle standards to be developed.

Sites to be audited (10 to 12 sites):

  • 1 Global site
  • 2 Regional Office sites
  • 4 - 5 Country Office sites
  • 1 - 2 subsites
  • 1 - 2 microsites

Expected Results:

Content standards expert:

  • Audits the websites administered on UNICEF’s web Content Management System
  • Knows the health of unicef.org websites and understands content and functionality trends within the UNICEF web ecosystem
  • Works with the stakeholders to help them come to a consensus about the content lifespan for each content category that they are responsible for
  • Documents a well-defined set of content lifespan/lifecycle standards for various content categories on the UNICEF Drupal web platform
  • Helps design a mechanism for tracking compliance with the standards

The Digital Governance and Platform and Web Editorial teams have insights to determine the content lifespan.

UNICEF Offices that manage and administer their websites on the UNICEF Drupal web platform understand and abide by the standard.

Activities to Achieve Set Results:

Site(s) audit to assess:

  • Number of content categories and amount of content in each category
  • Number of languages used and amount of content in each language
  • Use of content categories per region/country

Review of content category taxonomies:

  • Analyze the use of taxonomies and quality of usage
  • Examine best practices in reviewing content category taxonomy
  • Compare with other organizations with similar editorial volumes on how they handle reviewing taxonomies and determining content lifespan
  • Delete, consolidate, and create new taxonomies based on the needs and usage
  • Identify stakeholder teams outside of DSS and work with them to
  • Interview each stakeholder team to assess their needs/requirements
  • Reach consensus and determine the lifespan of the content category each team is responsible for
  • Develop and propose lifespan/lifecycle standards
  • Develop and propose a compliance tracking system
  • Deliver presentations, training sessions and learning materials to implement the standards and build UNICEF Offices’ capacity

To qualify as an advocate for every child you will have… 

Knowledge/Expertise/Skills required:

  • An advanced University Degree (Master’s or higher*) in Communications, preferably in one of the following disciplines: Digital Media, Digital Communications, Digital Marketing, Information Technology
  • *A first University Degree in a relevant field combined with 3 additional years of professional experience may be accepted in lieu of an advanced University Degree.
  • Proven record of effectively conducting web content audit, assessment and gap analysis as well as developing content standards in digital communication-related areas.
  • Working knowledge of current developments in digital communications, website content management, and digital marketing.
  • Strong technical expertise and experience in the optimization of website content and performance.
  • Familiarity with a variety of tools and techniques that can be applied in website management.
  • Fluency in English is required. Knowledge of another official UN language or a local language is an asset.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit here

UNICEF competencies required for this consultancy are...

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization. A competitive process will be followed to identify an Intern.

UNICEF has a zero-tolerance policy on sexual exploitation and abuse, and on any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

Requisition# 559506

Salary range Not specified
Date posted 3rd March 2023
Commitment Contract
Place of work Remote (United States)
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