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Web Content Specialist

University of Maryland, Baltimore (UMB) Baltimore, MD
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Job description

The University of Maryland, Baltimore School of Dentistry is seeking a Web Content Specialist for a 6-month contract in the Office of Communications.

PRIMARY DUTIES

  • Assist in the design, development, documentation, and implementation of Internet-based applications to meet the needs of the University to communicate internally and externally.
  • Apply new media technologies and best practices for web, email, mobile, and social media platforms.
  • Assist in the implementation of web content strategies to improve internal and external communications.
  • Generate interest and convey messages through persuasive multi-media content, including news articles for social media, print, or digital publication.
  • Present content clearly in accordance with editorial policy and web graphic treatments.
  • Apply the design of the website with a particular focus on the ways in which the goals for the site meet the needs of users through the provision of appropriate content.
  • Create and source content for websites, including articles, links, or FAQs.
  • Prepare text content for distribution through the web, print, or other media.
  • Edit copy and clear copyright for use of any existing content.
  • Promote websites and new media technologies through search engine optimization.
  • Respond to user inquiries, comments, and suggestions.
  • Edit content contributions and modify the design to follow.
  • Update and maintain sensitive material.
  • Maintain menus, indexes, and directories within sites.
  • Ensure archive and backup content.
  • Performs other duties as assigned.

Qualifications

  • Education: Bachelor’s degree in public relations, computer science, communications, marketing, journalism, business administration or closely related field.
  • Experience: Two (2) years of experience in communications, journalism, technical writing, marketing, or web development
  • Supervisory Experience: N/A
  • Certification/Licensure: N/A
  • Other: Familiarity with AP Style

KNOWLEDGE, SKILLS, ABILITIES

  • Knowledge of position requirements.
  • Knowledge of all applicable requirements, regulations, and laws.
  • Skill in the effective use of applicable technology/systems.
  • Ability to effectively communicate both verbal and written thoughts, ideas, and facts.
  • Ability to work cooperatively with others and independently.
  • Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.
Salary range Not specified
Date posted 28th September 2022
Commitment Contract
Place of work Baltimore, MD
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