Content Strategist

POSITION CODE: 6919

DEPARTMENT/ADMINISTRATION: Strategic Marketing & Communications

APPOINTMENT: Admin, Twelve (12) Months, Full-time

SALARY RANGE: $64,480 - $72,300 minimum of the classification,Commensurate With Candidate's Education, Experience, Skills, And Training.

INTRODUCTORY PERIOD: Twelve (12) Months

AVAILABLE: Immediately

BENEFITS OVERVIEW: BROCHURE

POSTING DATE: October 26, 2023

APPLICATION DEADLINE: Open until filled.

Anticipated first round of interviews to begin no later than November 6, 2023

Definition Of Classification

Reporting to the Director of Creative and Content, the Content Strategist at the University of Redlands (UR) is a key member responsible for crafting content for the University’s owned, shared, and paid channels, including but not limited to its website, social media accounts, blog, alumni magazine, and any current campaigns. The Content Strategist works as part of a team to communicate authentic experiences of the UR community of faculty, staff, students, and alumni.

This position requires flexibility to work outside normal business hours including evening and weekend hours as well as the ability to travel, as required.

Duties And Responsibilities

• Strategize and contribute to the University’s owned content strategy by identifying, coordinating, and producing content across media formats that tell the story of the University
• Performing content audits to assess how well content is performing.
• Creating, adjusting, and managing the editorial calendar.
• Work as part of the team to create content that is consistent in branding and voice.
• Work cross-functionally with marketing, communications, and creative teams, and with partners across the institution to identify storytelling opportunities.
• Meet deadlines and ensure content aligns with AP (Associated Press) style, U of R editorial guidelines, and meets unique requirements of assignments.