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Content Strategist

University of Washington Seattle, WA
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Job description

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.  

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

We are a growing Digital Experience team, part of UW Medicine and are looking for a Content Strategist (payroll title: Web Information Specialist) who can add value to the work we deliver. If you are a talented, empathetic, analytical thinker, and a passionate Content Strategist who would like to take part in developing the future of healthcare, join our team of UX professionals. We are working on communicating our services and simplifying access to care.

At UW Medicine, we are inspired by our mission: To improve the health of the public. To succeed in this mission, we’re building a learning-based culture that listens to and learns from patients, providers, students and researchers, so we can increase the quality of people’s lives within our Puget Sound community, across Washington state and around the world.

UW Medicine is Washington state’s only healthcare organization that includes a top-rated medical school, an internationally recognized research center and award-winning hospitals and clinics. Nearly 30,000 healthcare professionals, researchers and educators work together at UW Medicine with the goal of delivering a higher degree of healthcare.

In this role, the Content Strategist develops accessible, compelling, useful, usable, and innovative content for digital communications, focusing on uwmedicine.org and its subdomains.

The Content Strategist will have a background in writing, research and analytics, and a can-do approach to organizational complexities.

Position Complexities

The Content Strategist works closely and builds consensus within the Marketing and Communications team and with key stakeholders from across the organization to continually iterate, analyze and improve the content and the experience for our site visitors. They will also be able to identify, grow and nurture key audiences, emphasizing the quality of our services across our digital experiences.

Position Dimensions and Impact to the University

This position is critical to the success and reputation of UW Medicine. The way we organize information and how we map out complex content paths across the site helps people navigate our vast range of care services and find the location and care providers that fit their needs when they need them most.

RESPONSIBILITIES

Content Strategy development:

  • Uses analytics and user research to develop content strategies and vision, aligning to the user and business goals and KPIs.
  • Leads content analysis and core strategy statement development initiatives.
  • Assesses requests for updates and changes to websites, and recommends placement for the content within the website information architecture.
  • Partners with the UX and the Development teams to redesign site components to be in place for the CMS to deliver the content wherever and however users looking for it.
  • Maintains a user-focused approach that follows UW Medicine brand and editorial style guidelines.
  • Conducts content audits to identify content gaps and redundant, outdated material, as well as facilitates reviews with subject matter experts and content owners to resolve and maintain quality and accuracy throughout the content lifecycle.
  • Partners with the UX team to conduct and analyze qualitative and quantitative data and research to inform site IA, content strategies, users journey maps and personas to continue and drive content improvements.
  • Works with SEO lead to optimize metadata and keywords for search engine optimization.
  • Assigns and tracks new editorial content development requests for uwmedicine.org, leads stakeholder communication efforts when executing requests and ensures content creation resources are assigned (internally or externally).
  • Conceives, writes, produces, and edits content for websites, digital publications, landing pages and other projects and reviews and approves content produced by other team members and vendors.

Business knowledge:

  • Creates and maintains content policies, standards and guidelines that monitor content quality and performance.
  • Acquires knowledge of UW Medicine’s programs and accomplishments by interviewing faculty, leadership, and subject matter experts.
  • Evaluates competitive and emerging approaches to identify best practices and encourage innovation.
  • Supports special projects and administrative initiatives, as well as performs related duties and tasks as assigned.

MINIMUM REQUIREMENTS

  • Bachelor’s degree in communications, marketing, journalism or related field and a minimum of two (2) years of experience.

Additional requirements:

  • Excellent communication, writing, organizational and client service skills.
  • Experience writing, implementing and defining and improving content strategies within a brand framework.
  • Idea-generator and problem solver with excellent communication and organizational skills.
  • Firm understanding of user experience and experience developing empathic and accessible content and content strategies.
  • Experience editing copy to ensure it meets channel needs and editorial standards.
  • Knowledge of search engine optimization (SEO) and search engine marketing (SEM) skills.
  • Experience designing, architecting, and optimizing websites and/or applications content.
  • Experience planning and executing user research.
  • Experience conducting content audits and analyzing user data.
  • Demonstrable understanding of usability best practices, such as accessibility and usability heuristics.
  • Working knowledge of content management systems (CMS) to support content structured for users to find it.
  • Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly.
  • Experience providing visual design direction and communicating content structures and ideas through low fidelity wireframes.
  • Understanding of basic coding (HTML) and how development and UX intersect.
  • Ability to manage up and across an organization.
  • A/B testing experience.

Equivalent education and/or experience may substitute for minimum requirements.

DESIRED REQUIREMENTS

  • Healthcare, education, or nonprofit experience.
  • Experience with tools such as Figma, Adobe, Balsamiq, Sketch or any other tools that help convey content design vision.
  • Experience with analytics software such as Google Analytics, Site Improve, MOZ Pro or Foresee.

CONDITIONS OF EMPLOYMENT

The application process for UW positions may include the completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability and is committed to becoming climate neutral.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu.

COVID-19 VACCINATION REQUIREMENT

Governor Inslee's Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.

Salary range Not specified
Date posted 27th April 2022
Commitment Full-Time
Place of work Seattle, WA
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