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Web Content Marketing Manager

University of Wisconsin-Stout Menomonie, WI
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Job description

University of Wisconsin-Stout’s Marketing & Communications team is looking for its next Website Content Marketing Manager. Use your voice and vision to enhance the digital enrollment pathway of prospective students, build partnerships with businesses and industry, and enhance the future we're building at Wisconsin's Polytechnic University.

We’re looking for a digital-first content leader who’s ready to amplify the career-focused, hands-on ethos and opportunities of Stout's polytechnic identity and is passionate about helping learners discover and achieve in truly innovative ways. Sound like a lot? The greatest opportunities always do... And that’s what we are - a community-driven to do.

If you write "for" and not "about" your subject. If you talk "to" and not "at" your audience. If you believe that content builds relationships. And if you're determined to improve communication through metrics and analytics, we want you on our team.

See UW System Job Description: Marketing Manager (CM014)


Minimum / Required

  • Bachelor's degree in marketing, communications, or a related degree or five years of related experience
  • Strong written and oral communication skills
  • Organization, creativity and analytical problem-solving skills
  • Strong strategic, marketing project management skills
  • Strong team-building skills
  • Knowledge of and familiarity with Adobe Creative Suite software
  • Knowledge of HTML and CSS
  • Knowledge of search engine optimization (SEO) and content management systems (CMS)
  • Ability to manage numerous projects simultaneously and meet deadlines
  • Outstanding judgment and work ethic
  • Ability to work collaboratively and build consensus

Highly Desired

  • Knowledge of PHP, jQuery and/or related programming languages
  • Experience designing website themes in Drupal
  • Experience in a university or higher education environment and/or a large nonprofit organization
  • Development and analysis of integrated marketing campaigns
  • Understanding and experience promoting multiple program delivery platforms (face-to-face, online, hybrid)
  • Knowledge of customer relationship management systems (CRM)
  • Proficiency in creating and delivering presentations to various stakeholders


The Web Content Manager maintains content on the UW-Stout websites using the Drupal Workbench and SharePoint Office 365 online content management systems (CMS). The position supports UW-Stout's strategic marketing initiatives for student recruitment, retention, partnerships, and fundraising through the development of content for university websites and collaborates on content to optimize other digital communication pathways, including email and digital advertising. This position is responsible for developing and executing cross-unit and program web marketing opportunities, maintaining university client relationships, and establishing integrated marketing.


Marketing & Communications leads and implements¿cross-campus marketing¿communications, strategies and research to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. UW-Stout’s Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.


Applications received by end of the day, February 10, 2023, are ensured full consideration. Applications submitted after February 10 may be reviewed at the discretion of the search committee.

To apply, click on the APPLY button or go to:

Required application materials:

  1. Cover letter (* See below)
  2. Curriculum vitae or resume
  3. Names and contact information for a minimum of three (3) professional references

*Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Applicants must complete all required fields and attach all required documents prior to submitting the online application.

Note: Once you have attached your materials and submitted your application you will not be able to go into the system and change them.

Before starting the online application process, we recommend you preview the frequently asked questions (FAQs) available at:

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual's disability.

For questions regarding this position or recruitment, please contact:

If you need assistance with the online application process or if you submitted your application prior to uploading all of the required application materials, please contact:


An innovative leader within the University of Wisconsin System, the University of Wisconsin-Stout offers an unparalleled career-focused education that integrates applied learning, theory and research and real-world experiences to prepare our students for the future. At UW-Stout, our students think and do from day one, and we’re proud to produce lifelong learners, ethical leaders and responsible citizens who succeed in a global society.

UW-Stout is recognized nationwide for its operational excellence. We were the first and remain the only four-year public higher education institution in the nation to receive the Malcolm Baldrige Award, and we are dedicated to a process-improvement model that leverages the power of data and the value of our people. We believe in critical thinking and fact-informed decision-making. We pursue sustainability in form and function and collaborate across campus and with our partners to solve problems in industry and society. And providing an equitable, diverse and inclusive environment for our faculty, staff and students to live, learn and work is a top priority.

We offer 47 undergraduate, 21 masters and 3 advanced programs and more than 30 certificate options in Art, Design & Graphics; Business & Management; Education; Human & Social Sciences; Information Technology & Communications; and Science, Engineering & Math. Our first-class digital infrastructure and learning environments provide our nearly 8,000 students with every avenue to explore and personalize their success. And we invest in people who share our vision to advance our position as Wisconsin’s only Polytechnic University and as a regional, national and international leader in higher education.

Be a part of the future at UW-Stout. Learn more at

The University of Wisconsin-Stout is located in Menomonie, Wisconsin, a community an hour east of Minneapolis-St. Paul. A pillar of Wisconsin’s Chippewa Valley and recognized as one of the best small towns in America, Menomonie provides an idyllic combination of natural beauty, outdoor recreation, boutiques and arts and culture with access to a metropolitan area. For more information about the UW-Stout community and region visit:


The salary range for this position is $55K-$65K commensurate with experience. The UW System provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

All qualified candidates meeting application requirements will receive consideration for employment and will not be discriminated against. As an equal employment opportunity and affirmative action employer, UW-Stout welcomes applications from individuals from diverse groups; veterans, individuals with disabilities and historically excluded populations. UW-Stout provides equal opportunity to all persons and is committed to inclusive excellence. At UW-Stout, we value our differences and welcome diverse perspectives as we continually commit to developing an inclusive and equitable environment for all employees and students.

Employment is contingent upon the final candidate’s completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks and an essential job function test, as applicable. The reference check process includes asking the final candidate and most recent supervisor(s) questions regarding sexual violence and sexual harassment. Final candidates with previous employment within the UW System and State of WI agencies will be subject to additional reference checks.

Official transcripts are required at the time of hire; if applicable.

Must be authorized to work in the United States. Sponsorship is not available for this position. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment and maintain work authorization throughout the employment term. If you have questions regarding this, please contact our Human Resources office, Phone: 715.232.2149.

In response to a public records request, the University of Wisconsin System will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security for all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit:

Salary range USD $55k to $65k annual
Date posted 24th January 2023
Commitment Full-Time
Place of work Menomonie, WI
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