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The Content Strategist is an experienced writer, editor, and strategic thinker who thoroughly understands online and print marketing channels.

This person is adept at applying industry best practices, creative skill, and in-house style to produce content that effectively engages members of various key audiences, including current and potential patients, families, caregivers, current and potential referring providers, community members and stakeholders, strategic partners, and internal team members. The content consistently leads to the increased user and patient volumes and engagement and elevates UVA Health’s local, regional, and national reputation.

The Content Strategist is responsible for cultivating current and robust fluency in the goals and applications of content strategy to drive data-driven content development. Additionally, this person employs a range of research methods to contribute to an inclusive and in-depth understanding of key audience needs. They use this understanding to determine appropriate tactics that target key entry points in the patient journey.

Collaborating with other marketing team members, this person will develop, recommend, and implement plans for generating purposeful and effective content across channels that meet internal requirements and strategic objectives.

Responsibilities include:

  • Serves as primary content resource advocate and strategist for all partners
  • Works closely with internal constituents to conceive, implement, manage, complete, and deliver content initiatives and editorial processes that align with business strategy
  • Contributes to an evolving editorial vision and voice ensuring clear, concise, and consistent messaging across channels
  • Uses expertise in SEO, accessibility, readability, and usability to calibrate content to meet user needs to complete top tasks
  • Advocates for user-friendly design and functionality
  • Conducts regular analysis of content effectiveness to continuously optimize content
  • Stays current with platform evolutions, adjusting and applying relevant styles and standards
  • Builds and maintains effective working relationships with staff, freelance writers, editors, and other partners ¬†¬†¬†¬†¬†¬†¬†¬†¬†
  • Complies with systems and standards for departmental project management and archive maintenance
  • In addition to the above job responsibilities, other duties may be assigned.


  • Education: Bachelor's Degree required. Bachelor's Degree in English, Journalism or Marketing preferred.
  • Experience: 5 years of professional web writing experience is required.
  • Licensure: None required


This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visit¬†the¬†UVA COVID-19 Job Requirements and Guidelines¬†webpage¬†prior to applying for current information regarding vaccination requirements‚ÄĮand‚ÄĮguidelines for employment at UVA.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information

Interested? Apply for this role USD $52k-83k annual Apply
UVA Health
Visit website Charlottesville, VA
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