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Content Marketing Specialist

Vertafore Denver, CO
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Job description

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. Whether you’re interested in engineering or development, marketing or sales, or something else – if this sounds like you, then we’d love to hear from you!

We are headquartered in Denver, Colorado, with offices in the US, Canada, and India.

Wage Notice

$50,000-$60,000 + VIP BonusJob Description

The Content Marketing Specialist is a key contributor to Vertafore’s marketing and branding initiatives by helping to tell our story to customers, potential customers, industry stakeholders, and more! This role is responsible for executing on a wide range of content to engage our core audiences, researching and identifying content topics, and serving as an editor and brand resource for other areas of the organization. We're looking for a person with an appetite for building remarkable brand-level content and getting the Vertafore message out in market. 

Core Requirements and Responsibilities:

Essential job functions include but are not limited to:

  • Create original, compelling content to improve engagement with prospects, partners and customers, including brochures, fliers, newsletters, web copy, whitepapers, blogs, emails and other collateral materials.
  • Project manage and ensure on-time delivery of a wide range of digital and print artifacts.
  • Be a content marketing advisor for the Sales and Marketing organization to pair marketing and messaging needs with appropriate tactics.
  • Serve as an editor and Vertafore Voice style resource to other areas in Marketing and the organization.
  • Help maintain KPI dashboards to measure the effectiveness of content marketing efforts and conduct data analysis to improve future efforts.
  • Track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.
  • Work with key stakeholders and subject matter experts to gather information and turn it into compelling, digestible, and appropriate content.
  • Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content.
  • Work with and manage external resources and vendors to develop, write, edit, and distribute content.
  • Serve as a Marketing Communications representative on cross-functional project teams.

Skills & Requirements

Knowledge, Skills and Abilities:

Requirements:

  • Strong writing and storytelling skills with a passion for connecting with audiences.
  • Demonstrated experience creating content for multiple channels. Experience with multimedia content development a plus.
  • Highly detail-oriented with strong organizational skills, a meticulous and thorough approach to work processes, and a commitment to quality.
  • Able to translate complex and technical concepts into easy-to-digest, audience-forward content.
  • Able to integrate feedback to ensure content meets goals and expectations.
  • Excellent grammar. Strong working knowledge of standard editing practices and style conventions.
  • Understanding of marketing and communication theory and best practices.
  • Excellent interpersonal skills, with the ability to communicate complex issues correctly and clearly to both internal and external customers.
  • Ability to adhere to brand style guidelines for tone and voice.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Able to work within time, budget, and resource constraints.
  • Understanding of marketing metrics and able to analyze data and KPIs to identify areas of opportunity and improvement.

 Qualifications:

  • 2 – 4 years of relevant work experience as a writer, editor, or content creator in a B2B organization, preferably in a software or technology industry.
  • Excellent writing and editing skills for a variety of audiences and situations.
  • BA/BS degree in communication, English, journalism, marketing, or related field.
  • Experience with marketing automation technology (ex. Marketo) appreciated.

Why Vertafore is the place for you: *US Only

  • The opportunity to work in a space where modern technology meets a stable and vital industry
  • Medical, vision & dental plans
  • PPO & high-deductible options
  • Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
  • Life, AD&D (Basic & Supplemental), and Disability
  • 401(k) Retirement Savings Plain & Employer Match
  • Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
  • Parental Leave & Adoption Assistance
  • Employee Assistance Program (EAP)
  • Education & Legal Assistance
  • Additional programs - Employee Referral, Internal Recognition, and Wellness
  • Commuter Benefits (Denver)

The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.

The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.

Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.

Vertafore is a drug-free workplace and conducts pre-employment drug and background screenings. 

We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.

We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact recruiting@vertafore.com

Just a note, this contact information is for accommodation requests only.

Salary range USD $50k to $60k annual
Date posted 31st August 2021
Commitment Full-Time
Place of work Denver, CO
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