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Lead Content Designer

Virgin Money Glasgow, UK
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Job description

Join Virgin Money as we transform our team into one that is ready to meet the challenges of the future, setting us up to support our ambition to disrupt the status quo and turn traditional banking on its head. We’re on the lookout for like-minded individuals and innovators to help drive our strategy forward. We’re also transforming how we work, offering our colleagues more choice, control and flexibility to live and work how they choose with A Life More Virgin. 

We are looking for a Lead Content Designer to join Virgin Money’s Strategic Design function. As an expert in your field, you will have direct accountability for implementing our digital content standards, developing our brand tone of voice and shaping our digital content strategy. 

Working closely with the Head of Digital Design, you will be responsible for leading a team of talented and capable content designers and defining best practices for Content Design in Virgin Money. You will work also across multiple cross-bank projects and ensure our digital content strategy is visible, understood and applied.

Here’s what it means for YOU:

  • 38.5 days annual leave for all colleagues (including bank holidays and pro rata if part-time)​
  • Up to five extra paid well-being days per year​
  • A 35-hour working week
  • 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt
  • Market-leading Pension & Private Medical Insurance
  • Flexible benefits include Cycle to Work, Wellness & Health Assessments and Critical Illness
  • Ability to work anywhere in the UK​ (where the role allows)

And, you get these Red Hot Rewards from day one!

We’ll ask you to...

  • Lead our Content Design function, and our team of talented content designers
  • Define and implement best practices for content design
  • Work with the Head of Digital Design to stand up a Content Design Centre of Excellence
  • Deliver our digital content standards, and tone of voice and be a champion for content strategy best practices
  • Take responsibility for content quality throughout the product development process ensuring content is always on tone and on brand
  • Work closely with senior stakeholders to resolve problems and develop future projects
  • Promote the content design discipline by engaging with the cross-bank community

There are a few essentials you need to bring...

  • Be able to influence business direction with strategic design thinking
  • An expert at designing digital services, with a proven track record of success
  • Be a strong leader, both internally within a design team and externally with senior stakeholders
  • Be able to influence and challenge internal functions to ensure that the user experience and customer needs are always at the core of what we deliver
  • Exceptionally well-organised, and able to establish working practices for a team of people
  • Substantive years of experience working at a senior level within this area of design

We’d love you to have... 

  • Experience in leading a team of content designers
  • Experience in setting and implementing best-practice content design within a company
  • Experience in creating and iterating content across multiple digital channels including, but not limited to: user interface copy, microcopy, user education, direct or transactional sales or product servicing content
  • Experience collaborating with Product Management, Design, User Research, Engineering, Commercial and Marketing teams
  • Experience in defining and implementing a brand tone of voice
  • A background in copywriting, UX writing or writing for the web
  • Knowledge of style guides, pattern libraries and content modelling
  • Knowledge of content management systems
  • Experience with the Agile development process

We really need you to have the skills and experience listed in the There are a few essentials you need to bring section above, but the rest is just our wish list, so please don’t let that put you off applying, we’d love to hear from you! 

Inclusion at Virgin Money

Inclusion is at the heart of everything we do here at Virgin Money. It’s good for you, it’s good for us and it’s amazing for our customers. We know that great minds don’t think alike, so we rely on your diverse thoughts, feelings, beliefs and backgrounds to be the best we can possibly be. Got any questions about this or need some support with your application? We’d love to hear from you so get in touch with our careers team at

Now the legal bit…

Living A Life More Virgin allows our colleagues to be based anywhere in the UK (if the role allows it) but we will need you to confirm you have the Right to Work in the UK.

If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing 3 years' worth of satisfactory references.

Applications close: 30 Nov 2022 GMT Standard Time

Salary range GBP £62k+ annual
Date posted 18th November 2022
Commitment Full-Time
Place of work Glasgow, UK
Additional information Newcastle upon Tyne, UK | Hybrid
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