Job description
Team - Prospect, Direct & Life Adviser
Working Pattern: Hybrid - 2 days per week in the Vitality London Office. Full time, 35 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Content creation
- Stakeholder engagement
- Business/organisational agility
What this role is all about:
As content designer, you will be responsible for developing the content strategy and content design solution for the Prospect, Direct & Life Adviser journey, which comprises of the Health/Life Memberzones including Care Hub. You will be responsible for creating, updating, and reviewing content around the end-to-end user journeys leveraging data and research both internally and externally. You will work collaboratively with business stakeholders alongside a cross functional team of product and UX to craft journeys which balance user and business needs. You will also work closely with the design community to contribute to and use style guides and design patterns.
Key Actions
- Design content to meet user needs and make complex language and processes easy to understand to create effective content for digital channels.
- Understand and implement style and standards.
- Build content experiences in relevant tools such as Sitecore CMS.
- Understand users, who they are and what their needs are based on quantitative and qualitative evidence.
- Identify content gaps, map journeys and write user stories.
- Propose design approaches or services to meet those needs and engage in meaningful interactions and relationships with users.
- Put users first and manage competing priorities.
- Leverage experience and external research to challenge the status quo and initiate changes to content and its strategy unprompted with the aim to position Vitality’s content experience as best in class both within industry and beyond.
- Work with Product Owners/Managers, UX and other Content Designers to agree consistent standards for substance, structure, workflow and governance.
- Make sure content is accurate, compliant and regularly reviewed.
- Write and edit easily understood, on-brand, accessible, SEO-optimised copy.
- Write content briefs for internal and external creative teams to deliver the best possible user experience.
- Test and monitor the performance of content and identify ways to iteratively improve it.
- Have an overall perspective on business issues, events, activities and an understanding of their wider implications and long-term impact.
- Determine patterns, standards, policies, roadmaps and vision statements.
- Focus on outcomes rather than solutions and activities.
- Consult, collaborate and communicate effectively with stakeholders across Vitality.
- Build and improve relationships and tailor communications accordingly.
- Take opposing views and reach consensus on content that meets user needs and business goals, using evidence to explain choices made.
Essential Skills needed to fulfil this role:
- Educated to degree level or equivalent.
- Digital specialist with a proven track record working in native apps and web.
- Experience of designing content for individual members/consumers is a must and specific previous experience within a claims or plan servicing environment would be highly advantageous.
- Experience of user journey mapping and user story writing.
- Experience of UX accessible writing and content design for digital channels.
- Experience of editing and publishing in Sitecore content management system.
- Experience of keyword research and implementing SEO recommendations.
- Strong understanding of digital analytics and conversion rate optimisation processes.
- Able to lead and facilitate meetings (e.g. lead workshops) within business.
- Excellent written and verbal communication skills with business and technical stakeholders at all levels.
- Outstanding team working and collaboration skills.
So, what’s in it for you?
Bonus Schemes - A bonus that regularly rewards you for your performance
A pension of up to 12% - We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance - With its own set of rewards and benefits
Life Assurance - Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
