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Associate Content Strategist

Vivial Dayton, OH
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Job description

The Associate Content Strategist will be a dynamic, creative individual whose focus is on content marketing strategy for local businesses—primarily small, single-location businesses. The Content Marketing Strategist will report to the Senior Manager of Content & Social Strategy and will assist in the Content Department’s efforts:

  • to produce short content for hundreds of small- and medium-sized businesses
  • to help train and enable our account management team to deliver a world-class content marketing service

This role requires a self-starting, curious marketer who can develop per-client and per-vertical strategies.

Main projects will include:

  • Identifying gaps in client content and recommending new topics
  • Assisting with training the Account Management Team on content strategy development to better work with clients directly and impact their marketing results
  • Assisting with training the Editing Team on content topic generation
  • Monitoring and enforcing quality standards of topics across all teams
  • Conducting calls with clients whose content does not align with their marketing goals or struggle to generate new topics (the Associate Content Strategist will spend 15-25% of their time on client calls)
  • Working on content-related initiatives between the two departments (filling out client editorial notes, getting approved content ideas from clients, etc.)

Required Skills

  • 2-3 years of experience in digital marketing or content creation
  • Goal-driven—both personally and for the team’s overall success
  • The ability to turn dull content into colorful, shareworthy copy
  • Familiarity with SEO guidelines and keyword research tools (e.g. Google Keyword Planner)
  • A degree in marketing, communications, journalism, or English
  • Solid writing and editing skills
  • Ability to multitask and meet tight deadlines without micromanagement
  • Ability to guide and motivate team members

Additional Desirable Skills

  • A take-charge attitude
  • Experience using Content Management Systems (CMS) and Salesforce
  • Ability to understand and write for different audiences and industries
Salary range Not specified
Date posted 30th July 2021
Commitment Full-Time
Place of work Kettering, OH
Additional information
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