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Senior Content Strategist

Wells Fargo San Francisco, CA
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Job description

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity, and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Reporting to the CX Design, Strategy & Innovation Leader, this position will create innovative content strategy solutions for multi-channel marketing campaigns. This position in our In-House Agency will work closely with UX Designers, Art Directors, Copywriters and Web Developers to deliver meaningful brand and customer experiences across digital touchpoints. This position will sit in Charlotte, NC or Minneapolis, MN and is required to be in the office 3 days a week. The Wells Fargo job profile is Senior Content Designer.

In this role, you will:

  • Develop content strategy and a consistent experience across digital touchpoints
  • Organize marketing campaign content and develop content categories, formats, frameworks, and calendars
  • Create taxonomies, writing guidelines as well as templates to build content libraries
  • Develop metadata structures and contextual messaging for interactive systems/experiences
  • Develop multi-channel (email, direct mail, web, etc.) CRM contact streams/swim lane maps
  • Partner with UX designers to ensure an engaging user experience
  • Leverage qualitative and quantitative data for content decisions and design recommendations

Required Qualifications, US:

  • 4+ years of Graphic or Website Design experience or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Experience developing content strategy solutions for multi-channel marketing campaigns
  • Experience mapping content to user intent and adapting UX end-to-end processes 
  • Experience creating content models, wireframes, information architecture maps and other content frameworks
  • Experience presenting creative ideas and effectively influencing decision-makers

Office Locations:

  • 301 South Tryon Street - Charlotte, NC
  • 600 South 4th Street - Minneapolis, MN

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for the execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which include effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is an emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in the US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Salary range Not specified
Date posted 20th April 2022
Commitment Full-Time
Place of work Minneapolis, MN
Additional information Charlotte, NC
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