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Company Description

The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Summary

The Content Marketing Strategist will grow and expand customer engagement on the Western Digital web properties by leading our content strategy.

Objective

Western Digital is extending our customer-first mindset to our digital platform, transforming it from an information only local, to a destination of choice for our customers. To help us on this journey, we are looking to hire an experienced Content Strategist to join our digital strategy team.

Job Description

The Content Strategist will take the lead in the development and management of the editorial calendar and execution of our web content that supports our growth objectives.

The Content Strategist will have a deep understanding of digital journey, SEO best practices and good storytelling for the web with the ability to activate consistent and compelling content across web properties and our digital channels.

The ideal candidate will work with cross-functional teams: product, creative, campaigns, web development and analytics teams to address content gaps and ensure content is measured and optimized for customer engagement and conversion.

Responsibilities

  • Manage and build a content strategy for priority products, solutions and industries
  • Own an editorial calendar and align with Brand owners, Marcom and SEO on content themes, timelines, goals and KPIs
  • Work with creative agencies and subject matter experts on crafting content that connects with our audiences
  • Regularly audit and conduct editorial reviews of existing content
  • Report results on content performance and ROI back to cross-functional teams and make optimization recommendations

Qualifications

  • At least 5 years of web marketing, content strategy or writing experience, preferably in tech industry
  • Strong understating of SEO best practices
  • Well versed in defining online customer journey, setting appropriate KPIs to track success of content
  • Strong project management and organizational skills
  • Detail-oriented, with high standards for brand, messaging, quality, and consistency of content.
  • Strategic, creative thinker adept at working cross-functionally to achieve goals
  • Ability to make timely decisions, anticipate problems and provide creative solutions

Preferred Education And Experience

  • Bachelor’s Degree in related field
  • 5 years of online or digital content creation experience

Seniority Level

  • Mid-Senior level

Industry

  • Technology
  • Data storage
  • Consumer Tech

Job Functions

  • Web Content Marketing
  • Editorial Content
  • Writer
  • Creative project management

Additional Information

Because Western Digital thrives on the power of diversity and is committed to an inclusive environment where every individual can thrive through a sense of belonging, respect, and contribution, we are committed to giving every qualified applicant and employee an equal opportunity. Western Digital does not discriminate against any applicant or employee based on their protected class status and complies with all federal and state laws against discrimination, harassment, and retaliation, as well as the laws and regulations set forth in the 'Equal Employment Opportunity is the Law' poster.

Part of creating a diverse and inclusive workplace includes ensuring that all qualified applicants and employees are provided equal consideration for any available opportunity. Western Digital is committed to offering opportunities to applicants with a disability. If you need a reasonable accommodation, email us at [email protected] In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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