Content Strategist Manager

Wildreams Agency is a human-brand-integrated marketing agency in Lagos State that specializes in connecting brands with people. We prioritize human-to-human connections and "human-i-tizing" marketing over traditional advertising. As a company, we focus on understanding what makes people tick, what excites them, and what pushes them to succeed or fail.

Role Description:

Wildreams Agency is looking for a Content Strategist Manager to join our team. As a Content Strategist Manager, you will be responsible for developing comprehensive content strategies that align with our clients' goals and objectives. This is a full-time hybrid role, implying that the role is located in Lagos State, Nigeria, but some work from home is acceptable. Some of the key day-to-day tasks include:

• Creating and implementing content strategies that resonate with our clients' target audiences.
• Conducting research and analysis on market trends and audience preferences to inform content strategies.
• Tracking and analyzing the effectiveness of content marketing campaigns and adjusting strategies as needed.
• Managing content calendars, ensuring that deadlines are met and quality standards are maintained.
• Cultivating relationships with partner agencies and vendors as necessary for content creation and promotion.
• Performing exhaustive research to gain in-depth knowledge of all customer personas.
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Strategizing content pillars and sub pillars.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy.
• Overseeing writing style and tone for all content.
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
• Developing editorial strategy, so content is consistent across all delivery platforms.
• Conducting periodic content audits.
• Tracking and calculating content ROI.
• Ensuring that content strategy meets business objectives.
• Strategizing and improving content delivery and promotion.
• Analyzing content marketing strategy to evaluate whether it's working or not.

Qualifications:

• Bachelor's degree in Marketing, Mass Communications, or related field
• 3-5 years of experience in content strategy, content marketing, or related field
• Demonstrated experience managing comprehensive content strategies from research to execution
• Excellent communication and collaboration skills, with the ability to work independently and as part of a team
• Experience with a range of content formats including social media, email, video, and written content
• Experience with content management systems, SEO, and analytics tools
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
• Passion for storytelling and creativity, with a keen eye for detail and a commitment to quality
• Experience in agency or startup environments is highly desirable
• Experience in digital marketing and advertising is a plus