The Digital Content Manager plays an integral role in promoting the work and mission of the Women’s Sports Foundation to a diverse audience across the organization’s digital channels.
Reporting to the Vice President of Communications, the Digital Content Manager contributes to the organization’s public-facing communications, including developing and disseminating original editorial and creative content. The position supports marketing initiatives and helps promote WSF athletes, advocacy, research, programs and partnerships through dynamic digital and social media strategy.
Key Responsibilities:
Content Creation
Develop and implement a monthly digital content calendar and plan to best support WSF storytelling, and drive partner programs, campaigns and mission objectives based on input of various departments and Foundation’s strategic priorities
Regularly design and develop social toolkits, graphics and written content to support news/feature stories and boost engagement on WSF social media channels and website
Conduct interviews and/or oversee photo and film shoots with champion athletes, influencers and WSF-supported community programs to help spur content creation
Edit and produce short-form video content for social channels
Oversee social live-streaming coverage of major WSF events, athlete appearances, etc.
Maintain WSF photo and video library, and manage YouTube and Vimeo channels
Track photo use and license, and obtain asset clearance to support WSF’s creative content
Social Networks
Serve as the principal voice and expert for WSF social media channels: Twitter, Instagram, Facebook, LinkedIn; posting to channels daily/weekly, as well as after-hours and weekends, as needed
Create social strategy and campaigns for WSF signature events, initiatives and partnerships including the Annual Salute to Women in Sports, National Girls & Women in Sports Day, and grant program launches, as well as major calendar events such as Women’s History Month, Olympic/Paralympic Games and Women’s FIFA World Cup, etc.
Draft and distribute sample messaging to foster increased public engagement
Analyze and report on the success of social initiatives and use learnings to grow audience and engagement
Leverage monitoring tools to listen to and act upon relevant social conversations around girls’ and women’s sports, fitness and health
Strategic Oversight of WSF Online Presence
As part of the Foundation’s overall communications strategy, proactively oversee WomensSportsFoundation.org website to maintain our legacy of insight, expertise, advocacy and leadership
Maintain up-to-date imagery, video and graphics to tell the story of the Foundation’s programs; work with all departments to ensure maintenance of their respective sections on the website
Day-to-day website management; monitor website infrastructure and usability; troubleshoot technical issues and collaborate with external developers on maintenance, upgrades and special projects
Monitor Google Analytics to track web traffic and other KPIs
Manage the Foundation’s web domains
Email Communications
Draft, develop and publish the Foundation’s monthly digital newsletter and ad-hoc feature eblasts
Employ best practices to optimize send, open, click-through rates via the Foundation’s platforms, Salsa CRM and Salsa Engage
The ideal candidate will have:
Bachelor’s degree in marketing, communications, digital media or related area
3-4 year’s hands-on experience with content creation, social strategy and implementation, WordPress, website architecture and user experience
Excellent written communication and copyediting skills; strong attention to detail, with a keen focus on quality
Ability to effectively and simultaneously manage multiple projects and execute on overlapping deadlines
Strong understanding of women’s sports and female athletes
Graphic design and editing experience with Adobe Creative Cloud, specifically InDesign, Illustrator and Photoshop
Knowledge of HTML, CRM systems, CSS design, and cross-browser and cross-platform compatibility
Skilled in audience engagement strategies
Salary rangeUSD $60k to $65k annual
Date posted3rd December 2021
CommitmentFull-Time
Place of workRemote (United States)
Additional informationRemote temporarily
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