Content Strategist / Senior Content Strategist (CRM)

Wunderman Thompson New York City, NY
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Job description

Department: Creative

Expertise: CRM

Location: Austin, TX, United States

Last Updated: 11/8/2023

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

Who is Wunderman Thompson MAP?

Wunderman Thompson MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer. To do this, we help clients make data-driven and personalized experiences that can be scaled with efficiency and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.

At Wunderman Thompson MAP, we are always making room for more. We are 800+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 40+ nationalities who collaborate closely to help our clients inspire and engage consumers on five continents.

The role:

Are you a strategic thinker? Do you have solid experience with content strategy, CRM, media planning and/or marketing automation? Can you see yourself defining world-class customer experiences and campaign architectures across the customer lifecycle for some of the world’s leading brands? If so, you might be the Content Strategist or Senior Content Strategist we're seeking!

What will your day look like?

As a Content Strategist or Senior Content Strategist, you will be part of the Experience Design & Communications Team, working on projects for global clients, gaining a thorough insight into their businesses. You will define customer journeys, trigger programs and experiences in all shapes and sizes with tasks that include:

  • Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.
  • Defining cross-channel campaign architectures for both automated and calendar driven campaigns.
  • Planning of relevant content for always-on marketing.
  • Leveraging personalization technology to deliver relevant experiences throughout the customer lifecycle.
  • Working closely with creatives and UX designers to make your strategies come to life.
  • Working closely with our Data Scientists to define triggers and experimentation frameworks.
  • Providing ongoing optimization recommendations by leveraging consumer insights.

Who are you going to work with?

You will join a tight-knit team where Content Strategists work side-by-side with creatives, UX Designers, Project Managers, Data Scientists and Developers. You will get plenty of opportunity to apply your expertise and experience while further developing your professional skillset. The working climate is geared towards letting great minds produce brilliant work.

An important part of being an employee of Wunderman Thompson MAP is also to be a culture bearer; someone who enjoys being surrounded by amazing colleagues. While we do have flexibility as needed to allow for working from home, we are building a team that can work on-site (in either Austin, TX or Toronto, Canada) most of your time. This is particularly of value to us in the first 3-6 months of your employment, as we will be flying in team members from MAP in Copenhagen to help establish our first presence in the U.S./North America. This means you will be a vital piece of our new office!

What do you bring to the table?

The ideal candidate will be versed in CRM, loyalty, marketing automation, and omni-channel strategy. You can work on both a strategic and tactical level based on client needs, and always focus on how to deliver the best solutions. In short, you are ambitious with your strategic thinking and realistic in your approach to execution. In addition, you will ideally have:

  • 5+ years of CRM/planning/marketing automation experience from an agency or client-side
  • Experience with marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or HubSpot (or similar)
  • A relevant degree from university, advertising school or similar
  • Excellent writing and communication skills

What we offer:

Passionate, driven people | We champion a culture of people that do extraordinary work. Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through Wunderman Thompson and WPP, so you can continue to grow personally and professionally.

Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.

We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.

Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Salary range Not specified
Date posted 15th November 2023
Commitment Full-Time
Place of work Austin, TX
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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