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Reporting to the Senior Marketing Manager, the Content Marketing Specialist will work across the Year Up network to support the creation and execution of a successful content strategy. The Content Marketing Specialist will be a key contributor to Year Up’s storytelling efforts and help build the Year Up brand through content creation and maintenance of projects.

To be successful in this role, you’ll characterize yourself as a curious storyteller, with an ability to craft compelling narratives. You’ll be comfortable managing projects involving multiple stakeholders, bringing strong problem-solving, writing, communication, relationship-building, and organizational skills to effectively move projects forward and get things done. You have a strong understanding of messaging and a sharp eye for editing and compelling design. Strong candidates will bring a passion for advancing social justice and will be prepared to engage with Year Up’s mission and constituents, keeping Year Up’s mission as the central driver of their work.

The Content Marketing Specialist will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.

We are open to candidates living in any of the states in which Year Up operates: https://www.yearup.org/locations. Preference for candidates located on the East Coast.

KEY RESPONSIBILITIES:

  • Write and edit informative and engaging content, including but not limited to student stories, emails, whitepapers, case studies, website content, social copy
  • Assist with creating project plans and creative briefs, and help manage content projects from start to finish – from identifying opportunities to content development to quality reviews of the final product
  • Understand the intended audience and deliver content keyed into that audience
  • Conduct brand reviews of assets and provide specific and actionable guidance
  • Support with the creation and execution of processes and resources that ensure brand strength, alignment, and efficiencies across the organization, including style guides, collateral/assets, and other key resources
  • Support with analytics and measuring success/impact of the work
  • Produce well-written content that is SEO friendly
  • Identify and advocate for new opportunities that support our overall marketing strategy; collect and share resources/guides around marketing trends and best practices
  • National Team/Learning Community Member
  • Serve as a mentor/tutor for a small number of current students, availability permitting
  • Join and sometimes facilitate weekly group sessions with students
  • Participate in staff meetings and trainings

QUALIFICATIONS:

  • 2-3+ years’ marketing/communications experience, preferably with a focus on writing and content creation
  • Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, etc.
  • Strong written, verbal, analytical, research, and communication skills
  • Strong attention to detail and ability to translate brand guidelines and elements across various types of content
  • Ability to seek out and absorb lots of information
  • Strong project management skills and demonstrated ability to manage projects involving multiple departments/stakeholders and facilitate the communications necessary to support them
  • Ability to manage competing priorities and communicate effectively when priorities shift
  • Demonstrated ability to work effectively independently and as part of a team
  • Strong problem-solving and critical thinking skills
  • Proficiency in Adobe Creative Suite, Marketo, and Drupal a plus
  • Experience with photo and video projects a plus
  • A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to the mission of Year Up
  • Understanding the Opportunity Divide and its drivers
  • Commitment to diversity, equity, and inclusion 

COMPENSATION & BENEFITS:

  • Salary: Competitive and commensurate with relevant experience and skills.
  • Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants.
  • Vacation: Earn three weeks of paid vacation in the first year of employment; four weeks after the initial year.
  • Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)

** This is a non-exempt role (paid on an hourly basis). **

ORGANIZATION DESCRIPTION:

Year Up is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults—no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country—a gap that Year Up is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up’s intensive training program utilizes a high expectation, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up has directly served more than 35,000 young adults since its founding in 2000. Year Up's nationwide presence includes Arizona, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:

Year Up actively engages individuals from all backgrounds. We are committed to embracing diversity within our organization because we firmly believe that diverse employee teams help us to achieve our best organizational outcomes and provide the most effective support to our young adults as we work to close the Opportunity Divide. We are deeply dedicated to creating and maintaining an inclusive and supportive work environment. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

As an equal opportunity employer, Year Up is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.

COVID-19 UPDATE:

To ensure the safety of our young adults, staff, and families as we return to in-person work, Year Up requires that all staff be fully vaccinated against COVID-19 unless someone qualifies for an exception. Subject to reasonable accommodations for individuals with medical conditions or sincerely held religious beliefs that prevent them from being vaccinated. Face masks and physical distancing are also required in Year Up spaces.

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Year Up
Visit website Boston, MA
Empowering young adults to move from minimum wage to meaningful careers.
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