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eCommerce Content Specialist

YETI Austin, TX
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Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The eCommerce Content Specialist will work within the broader eCommerce team to brief, configure and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.

Responsibilities:

  • Support Digital Leadership in developing a growth-oriented digital content strategy
  • Take an active role in website operations, executing on strategy for new products and launch campaigns
  • Responsible for site content setup and activation for campaigns and other content initiatives
  • Collaborate closely with Marketing on execution of seasonal campaign calendars
  • Monitor on-site activity and content performance, ensuring optimized outcomes
  • Provide recommendations based on data insights, and help to solve problems and spot opportunities with our product and brand experiences
  • Create briefings to Marketing on specific needs of YETI.com, with regards to product story-telling for various customer segments
  • Review and assist in briefing and implementing copy translations in a defined brand voice that supports the go-to-market strategy and launch of new products and product updates
  • Partner with Digital leadership and IT to improve frontend and backend eCommerce functionality
  • Work alongside relevant external vendors 

Qualifications and Attributes:

  • Bachelor’s degree in business, marketing or eCommerce or related field of study
  • At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing
  • Proficiency in e-commerce platforms, familiarity with site analytics tools and content management tools
  • Proficiency in Salesforce Commerce Cloud (SFCC) and its 'Business Manager' functions preferred but not required
  • Ability to deliver results in evolving framework with shifting priorities and technology
  • Strong interpersonal skills and ability to develop and manage relationships with cross-functional resources and outside vendors
  • An obsession with user experience and interaction, website navigation, hierarchy, and content
  • Detail-oriented self-starter

YETI is proud to be an Equal Opportunity Employer. 

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Salary range Not specified
Date posted 30th September 2021
Commitment Temporary
Place of work Austin, TX
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