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Ideas with Intention

zag (that’s right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for a Content Strategist to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. We all have titles, but we’re not defined by them. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and ultimately, stick the landing.

We have six guiding principles that help keep us grounded along the way:

  • Be Better. We strive for unicorn-level greatness.
  • Own It. We care about what we create.
  • Think Beyond. We outsmart challenges with creative and forward-thinking.
  • Get Real. We dare to show up as ourselves.
  • Team Up. We take the carpool lane, working together to achieve the best results.
  • All In. We make it count. Every day.

More About Working at zag

We know agency life can be fast-paced so are intentional about making sure that we are investing in our culture through ongoing employee-driven engagement activities (S’mores and ghost stories! Escape rooms! Virtual Friday hangs!). Additionally, we offer great benefits, including paid personal days and competitive holiday time.

At zag, we believe in inclusivity, and it’s a key part of how we conduct ourselves within our team and in the industry. All aspects of employment will be based on merit, competence, performance and business needs.

The Content Strategist is responsible for developing an effective website, and digital and social media content solutions for clients based on consumer insight and data. They’re able to identify trends, opportunities and insights and apply them to all things “online”. They’re expert organizers who are highly effective at staying on top of multiple projects, each with various moving pieces, thanks to their proactive thinking skills, exceptional verbal and written communication abilities and strong attention to detail.

Overall Accountability

The purpose of this position is to provide sound and responsible online content solutions and planning. This includes the implementation of strategies as well as planning and working with agency teams to create effective content. In this role, the Content Strategist ensures that the agency provides work that exceeds clients’ expectations, by constantly adapting and anticipating industry trends and delivering a consistently superior product. The Content Strategist should have a firm grasp of online best practices and how they can drive effective and innovative website, digital and social media solutions.

Responsibilities & Duties

Areas of responsibility for the Content Strategist will include, but are not limited to:

  • Collaborate with the creative team in the creation of recommendations, strategies and actions for the client
  • Demonstrate strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Write web content and online ad copy for digital campaigns by using strategically researched keywords with the goal to increase website traffic
  • Work alongside Co-Creative Director to monitor project constraints (schedule/scope/resources)
  • Provide a persuasive rationale for clients to sign off on proposals
  • Prepare reports summarizing the results of engagement and campaigns
  • Champion internal systems for better efficiency
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Educate clients and manage their needs and expectations


Send your resume to and tell us why you’re the perfect fit.

To be considered for this position, you will need a passion for marketing and be able to think on your feet. Experience in an agency setting will be considered an asset. While you can be located anywhere in Canada, you will be expected to work in the MST time zone.

Shortlisted applications will receive an email from us requesting a 30-minute phone interview within five business days. Following the phone interview, successful applicants will receive a request for a formal interview.

We understand how uncertain the application process can be, so we promise not to leave you hanging. If at any time you are not selected to move forward, you will receive an email from us letting you know.

Interested? Apply for this role Apply
Visit website Edmonton, CA
Ideas with Intention.
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