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About the team

StreetEasy is reimagining the way people buy, sell, and rent homes across New York City and New Jersey! Used more than any other local real estate platform, StreetEasy’s website and mobile apps provide vetted and verified listings, plus intuitive tools and data-driven guides to help renters, buyers and sellers unlock all the possibilities of the city. If you’re seeking an opportunity to have an immediate impact on a product with widespread adoption by New Yorkers and the potential to reshape the residential real estate industry, we’d love to hear from you!

We’re looking for an experienced content strategist who has proven experience developing content that has a meaningful and measurable impact on key marketing and business objectives. You’ll craft a holistic content strategy for all target audiences around key themes that ladder back to the overall business objectives and brand narrative, partnering with teams across the organization to integrate the right content at the right time across product and marketing touchpoints. You’ll also oversee content creation across the StreetEasy blog, video, events, and newsletters–maintaining and optimizing evergreen content to help grow our audience and identifying new opportunities based on market trends and business priorities. While you’ll have the opportunity to write, if desired, your work will inform the assignments given to other writers. The ideal candidate will bring knowledge of NYC real estate and housing but pre-existing expertise in real estate is not required. 

You will get to

  • Own the content strategy for StreetEasy, which has both B2C (renters, buyers, sellers) and B2B (agents, brokerages, real estate professionals) audiences. 
  • Coordinate and build content for integrated marketing campaigns in partnership with internal teams across Brand, Social, Lifecycle, and Product Marketing. 
  • Propose new coverage opportunities and content types by conducting competitive analysis to identify content gaps. 
  • Perform trends research to identify and prioritize which stories and topics our writers should update to meet our readers’ needs in the moments the information matters most.
  • Perform content and SEO audits to ensure our new and old cross-channel content is optimized to deliver against marketing and business objectives.
  • Establish, maintain and advocate for StreetEasy content standards in partnership with Creative and UX Content Strategy.

This role has been categorized as a Hybrid position. “Hybrid” employees regularly work at an existing ZG corporate office for approximately 10 to 80 per cent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee’s preferred time in the office. ZG has not defined a reasonable distance and expects employees will use judgment in determining this for themselves and understand the implications regarding time commitment and cost of a daily commute.

In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $98,600.00 - $157,400.00 annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations. In addition to a competitive base salary, this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

  • A strong writer and editor with 6+ years of experience as a content strategist comfortable in many mediums from long-form editorial articles to videos, newsletters, and events.
  • An analytical marketer with proven experience using customer insights to help inform content strategies, including experience conducting keyword research and trends analysis. 
  • A self-starter with the ability to work autonomously and deliver high-quality work in a fast-paced environment.
  • An innovator with a test and learn mentality who is up to date on new technology, changes, and opportunities in the content space. 
  • A strong collaborator with experience managing freelance writers and working across a wide range of internal teams. 
  • Have a strong grasp of SEO methodologies and the ability to edit content with an eye toward the importance of page titles, headlines, internal links, and meta descriptions.
  • Have experience using WordPress or a strong understanding of CMS systems and how to navigate them. 
  • Have a keen understanding and experience in developing content to work across various channels (e.g. YouTube, TikTok, etc.) to deliver the ideal format to serve the audience.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter. 

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their homes through digital solutions, first-class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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Interested? Apply for this role USD $98k-157k annual Apply
Visit website Seattle, WA
Reimagining real estate to make it easier than ever to move from one home to the next.
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