For us creative, free spirited content professionals, governance is seen as a restrictive term. It conjures up a bureaucratic culture full of uniformed employees working in formation, being micromanaged for Every. Single. Action. Where constant tick-box exercises are real (not just analogies).
At the heart of everything us content types want to achieve; is the desire to bring more structure to the way content is conceived, produced and put out into the world. But often there is one thing in the way, and that's our intimidation about ‘doing’ the governance part.
I’m going to do my best to demystify and break down some of the complexities of governance, in the hope that it will provide attendees with more confidence about integrating it into their content practice.
