Discover the power of psychology in content design with Laura Gagliardi, a seasoned content strategist and UX writer who incorporates psychological insights whenever possible. This talk will explore how understanding user behavior and motivations can transform content strategy and enhance user engagement.
Drawing on extensive experience at leading tech companies, Laura will delve into practical applications of psychological principles that create more empathetic and engaging content. Attendees will gain insights into:
- Key psychological theories applicable to content design.
- Strategies for developing content that deeply connects with users.
- Real-world case studies demonstrating the impact of these strategies on user satisfaction and product success.
This session is ideal for content strategists, UX designers, digital marketers, copywriters, and more, who aim to enrich their approaches and make their digital content resonate more profoundly with their audiences. Laura will provide actionable tools and methods to implement psychological insights effectively, showcasing examples from her past work.
Laura's motto: Bring empathy in your design and your content will shine!
