Growing In Content 2024

You’re building the platform. And then what? Explore how to lead in the space between content in concept and content in practice. Join Nick Parish, Work & Co, and Colleen J. Ross, Mellon Foundation, for a practical dissection of their recent collaboration across the relaunch of mellon.org. This talk provides guidance on big considerations for building a sustainable content operation to power a new system, from enrolling and managing stakeholders and identifying key team capacities to translating design concepts into storytelling systems and adapting to unexpected content challenges.