Growing In Content 2024

Every time you step up a level, whether from IC to manager or manager to director, the job changes. Understanding these shifts is key to successful transitions and to making the case for content roles at higher levels of management — or even moving outside the typical content career ladder.

In this talk, we’ll cover how to:

1. Understand how UX content roles change with each level
2. Map activities/outcomes/cross-functions for a project across all levels
3. Prioritize focus areas and where to stretch into more advanced levels