Arnaud is a content designer at Alibaba Group helping AliExpress expand into new markets.
His role is to write and design different content forms that best communicate with users and answer business needs.
His expertise spans user research, localization, UX writing, customer acquisition and member retention. His passion lies in crafting stories for digital products, facilitating user interaction, engagement, and learning.
Beyond his work, Arnaud teaches cross-cultural communication class at Alibaba new employees training, and works on building a content design community in China.