I'm a multilingual content designer living in Amsterdam. I speak Swiss-German, Italian, German, English and Dutch daily, and I feel at home when languages are mixed up in one sentence. That’s how I also learned to bridge cultural gaps with style and the right tone. I love to build communities (the newest one is 'Future of Content') and connecting people.
I have a background in Journalism and Translation and have worked in content for the last 15 years in many different roles. All these roles have strongly shaped my thinking. I believe that content is a holistic discipline where words are only one of many tools to convey a message.
Currently, I work at Trusted Shops as Principal Content Design and Localization. I lead the AI & Innovation Lab, a team dedicated to exploring GenAI. This grew from a pilot project I've set up and led - building an AI writing buddy for the designers. I also developed a multilingual voice and tone guideline, ensuring clear and consistent brand communication.