Sammie was lucky enough to "grow up" in content design, as Intuit's (and one of the industry's) first UX writing intern, and hasn't looked back since! Over the past few years, she's weaved between content design and UX design—as a senior content designer for Vogue, and then as Vogue's Design Lead—seeing how the disciplines evolve, shift, and overlap, and where their niche areas of expertise are most impactful and fulfilling.
She currently heads up the UX Content Design practice at Condé Nast, managing CDs across its most iconic brands: The New Yorker, Bon Appétit, Vogue, as well as brand-agnostic teams (Newsletters, Accounts) and design systems. Past lives include UX writing and content strategy in FinTech and ice cream scooper. She also contributes to the UX Content Collective as a lead grader and the creator of their Figma 101 workshop and Portfolio course.