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Kasturi Roy

Senior Content Manager, Viceversa LinkedIn icon

Kasturi has 8+ years of experience in content strategy, design, and crafting delightful user experiences. Now, leading the UX content team in a fintech, after serving as Head of Content at India’s largest food media platform, EatTreat, delivering content to 30M+ people/month for 3+ years.

Kasturi is an Indian content creative, multi-faceted entrepreneur, and serial builder of tech products with a knack for the creative. From understanding the needs of audiences to managing projects and teams; from deep-diving into analytics to writing microcopy and marketing pieces; from pitching to stakeholders internally to networking within the industry, Kasturi is known for her indiscriminate hustle to thrive.

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