Brought to you by WorkingInContent.com

Catch up on your career growth with on-demand recordings from Growing In Content 2023. Whether you're looking to excel in your current role or rebound from a career setback, this one-day virtual conference is your stepping stone for career advancement

With sessions that covered topics from CV crafting and job hunting, to advocating for the role of Content, a masterclass on freelancing, leveraging AI tools, and glimpses into the future of the industry, we dedicated the day to elevate your career.

Missed the live event? No worries β€” on-demand recordings are available, so you can catch up at your own pace.

Testimonials

See what attendees had to say about Perspectives 2022, our last 4-day conference:
James, Candi and Peter did such a phenomenal job creating this amazing content design careers fest. This has to be the most authentic and down to earth team going. Fab community too. Perspectives 2022 provided authentic conversations about the most important aspects of working in content design.
Photo of Denise Brooks Denise Brooks Content Strategist / Designer, Konekted Content
Loved Perspectives! James and Candi were amazing hosts and I'm continuously impressed by how organized James is.
Photo of Cara Lam Cara Lam Content Designer, Instagram
If you're wondering how to break into content design or progress your career, Perspectives is for you. You'll connect with wonderful like-minded people who will openly share their tips and struggles so you won't feel like you're taking the journey alone.
Photo of Corinna Bennett Corinna Bennett Senior Content Designer, Services Australia
Don't miss out! This is the best event I've been to for ages.
Photo of Jonathon Colman Jonathon Colman Senior Content Design Manager, HubSpot
It was so refreshing to see a clear and intentional focus on diversity, support and mental health offered in a track for those just starting out in the field. Perspectives certainly lived up to its name!
Photo of Simon Peyda Moore Simon Peyda Moore UX Researcher, MSc in Global Health
The first-ever Perspectives Conference was an absolute delight! From the intentional inclusion of well-being sessions, to every topic, speaker and talk, the entire program was compelling from start to finish. Each track was well thought out, and every talk was just long enough to be substantive, and not so long that focus was ever lost. Such a rich blend of voices, too! Excellent!
Photo of Natalie Marie Dunbar Natalie Marie Dunbar Author, Speaker, and Senior Manager, Content Design, Walmart
Perspectives ticked all the boxes for me: learning from industry leaders, celebrating our craft and connecting with peers.
Photo of Lisa van Aswegen Lisa van Aswegen Senior UX Writer, Babbel
Perspectives showed me that the role of the content designer is maturing! The experience and content of the speakers in the paid sessions went beyond past conferences I’ve attended.
Photo of Tom Resing Tom Resing Senior Content Designer, Microsoft
As a speaker I could be biased. But I am not, because I will always expect high quality and technical thoroughness from a conference to hold my attention. Perspectives 2022 delivered: I learned so much in the first half of my on-demand videos to go through and cannot wait to see the 2nd part.
Photo of Katrin Suetterlin Katrin Suetterlin UX Content Strategist and Consultant, ex-wefox

🌟 Attendee Spotlight 🌟

Meet some of the 200+ attendees who will be joining us. Learn how to get featured.
Photo of Paige Helms Paige Helms Content Strategist Engenius

When I'm not strategizing content or copywriting for a client at work, you can find me designing something on my iPad with a cup of coffee. I’ve been known to take a book just about anywhere because you never know when you’ll have a second to read.

Photo of Anita Chinwendu Opara Anita Chinwendu Opara Podcast Manager Nkem Creatives

Hello, I am a podcast manager building Nkem Creatives. A customer-centered company that offers end-to-end podcast services to individuals and organizations. From ideation to execution, we handle it, all you have to do is sit and record. Looking to explore the connection between podcasting and connecting with your audience? Let's connect.

Photo of Sarah Welton Sarah Welton Content Design Lead Couchbase

I've got more than 5 years of experience working in content and user experience, and now I have the title to match! I'm looking to content with other Content Design and UX professionals and grow my network and skills.

Get to know more attendees β€” new faces appear every time you refresh this page.

Program

Explore the full schedule of diverse and insightful talks for this year's conference:
Welcome 9:00am PT / 12:00pm ET / 5:00pm UK

Welcome to Growing In Content 2023 β€” go to #permalink

Welcome to the event! We've got a packed day ahead filled with expert-led presentations, panel discussions, and networking opportunities. Whether you're here for career advancement or industry insights, there's something for everyone. Let's dive in!

Presentation 9:03am PT / 12:03pm ET / 5:03pm UK

Building resilience: 4 traits for long term success in Content β€” go to #permalink

Building resilience might be hard but it isn't impossible. Over 5 years ago, Urmi dived headfirst into the content design field and discovered that skills around resiliency are as essential to her survival as learning the nuances of the craft. But most importantly, they can be acquired! During this talk, Urmi will walk you through 4 traits that can help you survive, thrive, and hopefully enjoy yourself as you build your career in content design.

Presentation 9:30am PT / 12:30pm ET / 5:30pm UK

Build a winning resume: Strategies for standing out in a competitive job market β€” go to #permalink

This presentation will discuss ways to create effective resumes to increase your chances of getting an interview. It will demonstrate methods to write an attention-grabbing professional summary, strategies for showcasing quantifiable achievements and resume customization tips.

Participants will leave the session feeling more confident about creating a great resume that showcases results and accomplishments, focused on what recruiters and hiring managers want to see.

Follow this session up with Ace your Content Design interviews in the second half of the day to learn techniques for making a memorable impact in your interviews.

Presentation 10:00am PT / 1:00pm ET / 6:00pm UK

Your opinion matters! Elevate your career with thought leadership β€” go to #permalink

Whether you're starting or advancing in your content career, sharing your expertise is crucial. Join Laura as they discuss their experience building an online platform to help you find your voice and grow as a thought leader. Learn why your opinion matters and how it can boost your career.

Presentation 10:30am PT / 1:30pm ET / 6:30pm UK

Content is a team sport: Strategies to involve your stakeholders β€” go to #permalink

Do you tear your hair out because your stakeholders don’t β€˜get’ content design? This session looks at strategies for removing barriers to understanding content and making it an enjoyable team sport that brings value to everyone.

Networking 11:00am PT / 2:00pm ET / 7:00pm UK

Take a break, or join us for a relaxed session of virtual networking β€” go to #permalink

Take a breather, or engage in enriching conversations with peers through our special Slack channels and Zoom video meetups. This relaxed setting offers a chance to discuss key takeaways, share personal experiences, or even troubleshoot career challenges with other seasoned professionals.

Connect and interact with over 200 professionals at this year's event:

Photo of Kate Lorenz Photo of Annette Chu Photo of Faith Oloruntoba Photo of Shwetha Shivaram Photo of Ellie Pourbohloul Photo of Sarah Welton Photo of Jan Tissler Photo of Sarah Ludin Photo of Katrin Suetterlin Photo of Justin Billmeier Photo of Catherine Ivens Photo of Lee Baker Photo of Pedro Quintino Photo of Martine Gallie Photo of Laura Edgar Photo of Roxana Shirazi Photo of Michelle D. Keller Photo of Kevin Bui Photo of Lauren Lentini Photo of Sean Brown Photo of Jonathon Colman Photo of Gladys Diandoki Photo of Laura Costantino Photo of Katrin Suetterlin Photo of Urmi Rahman Photo of Chad Garrett Photo of Sierra Wren Photo of Kate O'Brien Photo of Kasturi Roy Photo of Brienne Wong Photo of Lauren Douglas Photo of Fortune Alboher Photo of Sarah Carlson
Presentation 12:00pm PT / 3:00pm ET / 8:00pm UK

T-shaped transition: Pivoting within the Content spectrum seamlessly β€” go to #permalink

Career growth often involves branching out into new roles within the content field with a nuanced balance of depth and breadth, much like a T-shaped tree.

This in-depth session drawing on the T-shaped framework will guide you through the transition process, highlighting how your accumulated skills can be adapted and marketed for other positions like UX writing or content strategy.

Whether you're pivoting by choice or necessity, you'll leave with a blueprint for making a strategic and seamless transition.

Presentation 12:30pm PT / 3:30pm ET / 8:30pm UK

Ace your Content Design interviews: Tips from the other side of the table β€” go to #permalink

Landing your dream Content Design job can be a long, tiring process. You spend countless hours crafting your CV, perfecting your portfolio, and writing a cover letter. And then, you get to the hard part - the interview!

And the worst thing about it? It's not just one interview. It's usually several interviews - all from different people, asking different things.

In this talk, Kevin will draw from his experience as an interviewer, and give advice on the most common types of Content Design interviews: the recruiter call, the project presentation, and the behavioral interview.

He'll dive into the kinds of questions that are often asked, what interviewers are looking for, and go through some do's and don't's - leaving you more prepared than ever for your next interview.

Presentation 1:00pm PT / 4:00pm ET / 9:00pm UK

From unemployed to UX Content Consultant: Create your own path β€” go to #permalink

After unsuccessfully searching for a UX writing job, Roxana took matters into her own hands and established a thriving UX content consultancy.

In her talk, Roxana will share insights on building a personal brand, designing a memorable portfolio, and adapting to the dynamic freelance life.

Presentation 1:30pm PT / 4:30pm ET / 9:30pm UK

How AI can be an ally for Content Design β€” go to #permalink

Join Kate as she demystifies the role of AI in content design. Far from being a threat, AI enhances creativity and productivity across the content design process.

You'll leave with a fresh perspective on responsibly leveraging AI to supercharge your work and insights on how AI can help maintain your brand's voice and tone.

Don't miss this opportunity to discover how to make AI your ally in crafting meaningful, user-centred content.

Panel 2:00pm PT / 5:00pm ET / 10:00pm UK

The road ahead: Challenges and opportunities in Content Design β€” go to #permalink

A panel featuring content industry leaders will delve into the future trends, challenges, and opportunities facing seasoned professionals in the field of content design.

Topics will include the emergence of new platforms, evolving user behaviors, and how best to adapt your skills for a constantly changing digital landscape.

Thank you 3:00pm PT / 6:00pm ET / 11:00pm UK

Wrapping up the day - thank you! β€” go to #permalink

That's a wrap on today's event. From presentations to panels, we hope you've gained valuable knowledge and made meaningful connections. On-demand recordings will be available for you to catch up on or revisit sessions. Until next time!

We are proud to be sponsored by

Watch on-demand recordings

All presentation recordings and the panel recording are available to watch on demand!
Limited Access
Essentials Access to the first half of the day: everything you need to get back on your feet.
$79
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Complete Experience
Full Access All-day access with exclusive content to help you gain new skills, get a promotion, or land a new job.
$109
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Frequently Asked Questions

Everything you need to know to make your conference experience smooth:
How can I get help or support during the event?

First, take a look at this FAQ where we've answered many common questions. If you don't find what you're looking for, you can head over to the #help channel in our Slack workspace, where our team and community members can assist you. If you still need help, feel free to email us and we'll get back to you as soon as possible.

What is the event about, and who is it for?

The Growing In Content 2023 event is designed for experienced content professionals, whether seeking new opportunities, facing job uncertainty, or aiming to advance in their careers. With a focus on high-demand skills, job hunting strategies, emerging trends, and more, our sessions cater to the needs of senior, lead, and mid-level professionals. Join us to gain insights from industry experts and network with peers who share your career goals and challenges.

Is this an online event or will it be held at a physical location?

This is a fully online event, allowing you to attend from the comfort of your home or office. No travel is required, making it accessible to a global audience. All you need is a reliable internet connection to join us for this intensive day of learning and networking!

When does the event take place?

The event is scheduled for October 26, 2023. We'll kick things off at 9am PT / 12pm (noon) ET (check your time zone).

Can't make it live? No worries, all sessions will be recorded and available on-demand after the event.

What accessibility support is provided?

We are committed to making our event accessible to everyone. We will provide on-demand recordings of all sessions with closed captions shortly after the event. If you have any specific accessibility needs or concerns, please don't hesitate to contact us, and we will do our best to accommodate them.

What tech do I need to attend?

You'll need a device with an internet connection, ideally a laptop, to stream the event on our website. For on-demand access, the sessions will also be available on our website. To engage in Q&As and text-based break-out rooms, please install the latest version of Slack. For video break-out rooms, we recommend having the latest version of Zoom. Engaging with these additional platforms will allow you to participate on a deeper level and enhance your event experience.

What's included in my "Essentials" ticket?

An Essentials ticket provides you with access to the first half of the day (up to and including Networking segment). It includes 4 presentations, 4 interactive Q&As, opportunities for networking and break-out rooms, access to the Slack workspace, and on-demand recordings from the first half of the day.

What's included in my "Full Access" ticket?

A Full Access ticket provides you with a complete experience. It includes all presentations, a panel discussion, all interactive Q&As, opportunities for networking and break-out rooms, access to the Slack workspace, and on-demand recordings for the entire day.

Additionally, you'll gain access to our Perspectives 2022 video library.

How do I upgrade my ticket to access the higher-tier content?

To upgrade your ticket, please log into the Attendee Area and click one of the purple "upgrade" buttons.

Are there any discounts available?

We are proud to offer this event at a highly accessible price point, especially considering the challenging times and for those who have recently lost their jobs. Even so, we have several avenues for additional savings:

  • Super Early Bird discount: Save up to 40% by purchasing your ticket before midnight (PT) on September 21st.
  • Early Bird discount: Save up to 33% by purchasing your ticket before midnight (PT) on October 12th.
  • Lineup Confirmed discount: Save up to 26% by purchasing your ticket before midnight (PT) on October 19th.
  • Newsletter subscribers: If you are or become a subscriber to our newsletter before September 10th, you've either already received or will receive a special discount code. Please check your inbox.
  • Group discounts: We offer special rates for groups. Feel free to get in touch for more details.
  • Pre-Event feedback: If you've filled out our pre-event feedback form, you should already have received a discount code. Check your inbox if you haven't seen it yet.
  • Exclusive codes: Keep an eye on our communications as our speakers will also be sharing unique discount codes.
Do you offer any scholarships?

We understand that the cost of the event may still be a barrier for some. If you are a student, freelancer experiencing financial hardship, or a professional in transition, among other situations, we're open to discussing options to make attendance more affordable for you.

Update: The application period for our scholarship options is now closed. Thank you for your interest.

Is my ticket refundable?

Tickets can be fully refunded up to October 6th at 23:59 (PT). After this date, we aren't able to offer refunds. However, you'll be able to transfer your ticket to someone else for no extra cost until October 17th.

Can multiple people attend using one ticket?

No, each ticket grants access to one person only. While we currently don't have a technical way to enforce this, we kindly request that each participant purchase their own ticket. This ensures fair compensation for our speakers and helps maintain the quality of our events.

If you're interested in attending as a group, we're happy to discuss group discounts to make it more affordable for everyone. Please get in touch with us to explore these options.

Is the ticket giveaway over?

Yes, the ticket giveaway has concluded. We're thrilled to welcome 22 lucky attendees who got the chance to grab a free spot! Keep an eye on our website or sign up for our newsletter for future opportunities and special offers. Thanks to everyone who participated and to our generous contributors!

Will everything be recorded?

Yes, all sessions will be recorded and made available on our website for on-demand viewing, including closed captions.

However, please note that access to recordings will be based on the type of ticket you purchased. If you have an Essentials ticket, you'll have access only to the recordings of sessions that were accessible to you during the live event. You can upgrade your ticket at any point to access all recordings.

Access on-demand recordings in our Attendee Area.

Is the Slack workspace just for the event or is it a continuous community?

The Slack workspace is actually a part of our ongoing community managed by WorkingInContent.com. Anyone who subscribes to our newsletter can join this community workspace.

However, for this specific event, we'll have special private channels that are exclusive to event attendees. These channels will be used for activities like Q&As and specific discussions related to the conference topics. This setup allows us to maintain an active, continuous community while also providing a more focused experience for those attending the event.

How can I get featured in the Attendee Spotlight section?

If you are a ticket holder, check your inbox for an email titled "Be featured on Growing In Content 2023 website": you'll find a form inside that you need to fill out. Once you've completed the form, you'll be opted-in to be potentially featured on our website.

The Attendee Spotlight section works by randomly selecting three attendees who have opted in. Every time the page is refreshed, a new set of attendees is displayed. So, fill out the form and opt-in for your chance to be highlighted among our community!

How can I engage in networking BEFORE the event?

Our Slack workspace will be open for pre-event networking. This gives you the opportunity to start building connections, engage in topical discussions, and get to know fellow attendees before the event kicks off. More details to follow.

How can I engage with other attendees DURING the event?

You can engage with other attendees through our Slack workspace. We'll have general rooms for broad discussions and special break-out Slack rooms for more focused conversations. Additionally, we'll have Zoom rooms open for those who prefer face-to-face networking.

How can I become a speaker at the event?

The call for speakers for this year's event is now closed. However, we're always interested in discovering new voices to enrich future conferences. Keep an eye on our website and social media channels for announcements about the next call for speakers, and consider submitting your proposal then. Thank you for your interest!

What is Perspectives 2022 and why is it included in the higher-tier ticket?

Perspectives 2022 is our previous year's conference, covering a range of topics crucial for content professionals.

Access to Perspectives 2022 video library (Tracks #1, #2 & #3) is included in the higher-tier ticket as an added value, offering you even more professional development resources. Upgrade to access Track #4 (Leadership track) can be purchased separately.

Read Testimonials from attendees to see the impact it's had.

If you purchased Essentials ticket, you can upgrade to access those materials.

Will there be any interactive sessions or Q&A during presentations?

Yes, we aim to include interactive Q&A sessions for every presentation. This gives you the opportunity to dive deeper into the topics and directly engage with the speakers.

These interactive sessions will be hosted in special channels within our Slack workspace, offering an easy and convenient way to participate and get your questions answered.

How do I access on-demand content after the event?

All the sessions will be available for on-demand viewing in our Attendee Area shortly after the event.

Do you have a code of conduct?

Yes. We are committed to creating an inclusive and respectful environment for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, or technology choices.

Harassment in any form, including inappropriate sexual language and imagery, is not tolerated during any part of the event, whether in videos, live-streams, discussion areas, or related online media, including Twitter. Participants who violate these rules may be sanctioned or expelled without a refund at the organizers' discretion.

Please see our full code of conduct for detailed information.

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