This panel will explore the common fears and resistance content professionals face when integrating AI into their work, such as concerns about job security, ethical issues, and AI's limitations. The discussion will explain how AI can enhance human capabilities, similar to past technological advancements.
The session will highlight the opportunities for content professionals to lead in the AI space. By getting involved in AI projects, forming collaborative groups, and using AI in problem-solving, content experts can ensure AI tools are effective and user-friendly. The panel will discuss setting quality standards and guidelines for AI-generated content to maintain consistency and meet user expectations.
Finally, the panel will explore how AI-generated content will change daily work and responsibilities. As AI tools become more common, content professionals will move from focusing on individual pieces to building systems that produce high-quality content. This shift will require scaling content guidelines and developing deeper expertise to ensure content stands out and performs well in an AI-driven world.
Larry Swanson (panel moderator)
Content Architect, Elless Media
Shannon Leahy
Senior Content Design Manager, Capital One
Claudia Francesca Mueller
Principal Content Design and Localization, Trusted Shops
Sharon Ni
Content Designer, Cisco
Anna Potapova
Staff Content Strategist, AliExpress
Andrew Stein
Director, Principal Content Designer, Financial services company
