You've identified bottlenecks in your content design workflow. Now what? Whether it's a Figma plugin, AI writing assistant or a custom-built tool, getting buy-in for something new requires more than just a good idea—you need a clear case for why it matters.
This session will provide strategies and techniques to help you adopt content tools that boost your org's efficiency, whether you're pitching third-party software or proposing something built in-house. You'll walk away with practical tips to evaluate tools, align with leadership priorities and show the value they bring.
You'll learn:
• How to identify critical content workflow challenges holding your organization back
• A strategic framework for evaluating and selecting the right tool to meet your specific business needs
• Techniques for defining metrics for tools that quantify impact & demonstrate ROI
