Brought to you by Working In Content
May 13-15, 2025
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Program

Explore the line-up for Day 1, Day 2 & Day 3 of this year's conference.
Day 1 — May 13
Foundations of Content Design Join us for a jam-packed free day of essential learning and networking.

Gain valuable insights, connect with industry experts, and explore topics relevant to all content professionals, regardless of your career stage. Explore Day 1
Day 2 — May 14
Advanced Strategies Dive deeper into advanced content strategies, tools, and techniques.

Join industry experts for hands-on sessions and practical insights designed to enhance your skills and elevate your content work. Explore Day 2
Day 3 — May 15
Leadership and Future Trends Focus on leadership skills and upcoming trends in content design.

Participate in discussions on AI and emerging technologies, and gain insights to stay ahead in the rapidly evolving content industry. Explore Day 3
Day 1 Tuesday, May 13 Attend for free
Welcome
2025-05-13 14:00:00 UTC (10 minutes)

Welcome to Day 1 of Growing In Content 2025

Photo of Jonathon Colman Jonathon Colman (Day 1 Host) Senior Content Design Manager, HubSpot Photo of Peter Legierski Peter Legierski Founder, Working In Content
Presentation
2025-05-13 15:30:00 UTC (40 minutes)
Accessibility in content
Photo of Laura Reinas Laura Reinas Accessibility Content Writer, GitHub
Networking
2025-05-13 16:10:00 UTC (50 minutes)

Take a lunch break, or join us for virtual networking

Photo of Nicolle Weeks Photo of Jules Costa Photo of Sandie Markle Photo of Shane Diffily Photo of Ellen Gofton Photo of Arya T N Photo of Mathew Patterson Photo of Katie Louise Wright Photo of Bridget O'Donnell Photo of Vanessa Ratjen Photo of Sara Feldman Photo of Shannon Leahy Photo of Bryan Kelly Photo of Anupriy Kanti Photo of Mary van Ogtrop Photo of Laura Reinas Photo of Natalie O’Neill Photo of Audrey Ross Photo of Sara Culver Photo of Jubilee Johnson Photo of Claudia Francesca Mueller Photo of Francesca Rodriguez Sawaya Photo of Hannah Kenny Photo of Jason Schneider Photo of Mandana Rafat Photo of Sarah Packowski Photo of Rachel Edwards Photo of Aly Higgins Photo of Roxana Shirazi Photo of Rose McManus Photo of Stefan Nicolaou Photo of Chelsea Larsson Photo of Kyra Lee
Panel discussion
2025-05-13 17:00:00 UTC (60 minutes)
Content industry in 2025: The good, the bad, and the future we shape
Photo of Bridget Lawrow Bridget Lawrow (Moderator) Senior Content Strategist, Cadmus Photo of Kevin Bui Kevin Bui Senior Content Designer, Atlassian Photo of Kaysie Garza Kaysie Garza Director of Content Design, Hotjar, Contentsquare Photo of Hannah Kenny Hannah Kenny Lead Content Designer, UK Health Security Agency Photo of Mandana Rafat Mandana Rafat Director, Product Commercialization , Plusgrade
Break
2025-05-13 18:00:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Break
2025-05-13 20:15:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Thank you
2025-05-13 21:50:00 UTC (10 minutes)

Wrapping up Day 1: Thank you!

Photo of Jonathon Colman Jonathon Colman (Day 1 Host) Senior Content Design Manager, HubSpot Photo of Peter Legierski Peter Legierski Founder, Working In Content
Day 2 Wednesday, May 14 Advanced Strategies
Welcome
2025-05-14 14:00:00 UTC (10 minutes)

Welcome to Day 2 of Growing In Content 2025

Photo of Denise Brooks Denise Brooks (Day 2 Host) Content Strategist, Konekted Content Photo of Peter Legierski Peter Legierski Founder, Working In Content
Presentation
2025-05-14 14:10:00 UTC (40 minutes)
The content design playbook: Rules, moves & wins
Photo of Anupriy Kanti Anupriy Kanti UX & Content Design Consultant, Narratically
Presentation
2025-05-14 14:50:00 UTC (40 minutes)
Content design tools: How to advocate for the right solutions and get buy-in
Photo of Bridget O'Donnell Bridget O'Donnell Senior Content Strategist, Alibaba Group (AliExpress)
Presentation
2025-05-14 15:30:00 UTC (40 minutes)
Conquering content chaos: A framework for inclusive style guides and governance
Photo of Natalie O’Neill Natalie O’Neill Head of Content Design, Collective Health
Networking
2025-05-14 16:10:00 UTC (50 minutes)

Take a lunch break, or join us for virtual networking

Photo of Denise Brooks Photo of Vanessa Ratjen Photo of Jason Schneider Photo of Roxana Shirazi Photo of Stefan Nicolaou Photo of Hannah Kenny Photo of Mary van Ogtrop Photo of Arya T N Photo of Natalie O’Neill Photo of Wojtek Aleksander Photo of Sarah Packowski Photo of Sandie Markle Photo of Sara Feldman Photo of Shane Diffily Photo of Nicolle Weeks Photo of Mandana Rafat Photo of Sara Culver Photo of Rose McManus Photo of Jules Costa Photo of Katie Louise Wright Photo of Anupriy Kanti Photo of Chelsea Larsson Photo of Laura Reinas Photo of Ellen Gofton Photo of Kevin Bui Photo of Claudia Francesca Mueller Photo of Kyra Lee Photo of Francesca Rodriguez Sawaya Photo of Rachel Edwards Photo of Rachel de Jong Photo of Jubilee Johnson Photo of Shannon Leahy Photo of Audrey Ross
Panel discussion
2025-05-14 17:00:00 UTC (60 minutes)
Content at scale: How to get there and where to go next
Photo of Rachel de Jong Rachel de Jong (Moderator) Staff Content Designer, Instacart Photo of Ellen Gofton Ellen Gofton UX Writing Manager, John Lewis Photo of Arthur D. <nobr>Ryel-Lindsey</nobr> Arthur D. Ryel-Lindsey UX Director, Content Design, Huntington Bank Photo of Jason Schneider Jason Schneider Lead UX Content Designer, Health tech company Photo of Mary van Ogtrop Mary van Ogtrop Director of Product Writing, Duolingo
Break
2025-05-14 18:00:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Break
2025-05-14 20:15:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Presentation
2025-05-14 21:10:00 UTC (40 minutes)
Content is engineering: The next era of content design
Photo of Jules Costa Jules Costa Managing Director, Ignite AI Community
Thank you
2025-05-14 21:50:00 UTC (10 minutes)

Wrapping up Day 2: Thank you!

Photo of Denise Brooks Denise Brooks (Day 2 Host) Content Strategist, Konekted Content Photo of Peter Legierski Peter Legierski Founder, Working In Content
Day 3 Thursday, May 15 Leadership and Future Trends
Networking
2025-05-15 16:10:00 UTC (50 minutes)

Take a lunch break, or join us for virtual networking

Photo of Stefan Nicolaou Photo of Audrey Ross Photo of Jonathon Colman Photo of Anupriy Kanti Photo of Kyra Lee Photo of Rachel Edwards Photo of Arya T N Photo of Bridget Lawrow Photo of Chelsea Larsson Photo of Sandie Markle Photo of Mary van Ogtrop Photo of Shannon Leahy Photo of Shane Diffily Photo of Denise Brooks Photo of Vanessa Ratjen Photo of Sarah Packowski Photo of Claudia Francesca Mueller Photo of Jubilee Johnson Photo of Bridget O'Donnell Photo of Hannah Kenny Photo of Mathew Patterson Photo of Laura Reinas Photo of Arthur D. <nobr>Ryel-Lindsey</nobr> Photo of Wojtek Aleksander Photo of Roxana Shirazi Photo of Francesca Rodriguez Sawaya Photo of Aly Higgins Photo of Bryan Kelly Photo of Amy Grace Wells Photo of Sara Culver Photo of Mandana Rafat Photo of Katie Louise Wright Photo of Jason Schneider
Break
2025-05-15 18:00:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Presentation
2025-05-15 18:15:00 UTC (40 minutes)
Transitioning from content design to UX leadership
Photo of Shannon Leahy Shannon Leahy Senior UX Manager, Capital One
Break
2025-05-15 20:15:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.