Jade is a Senior UX Writing Manager at Booking.com with 10+ years of experience at global scale, directing a 35+ person organization. She's an expert at navigating complex systems and building operational frameworks within high-pressure environments. She's focused on driving innovation and creating data-backed human-centered experiences that solve real customer problems – most of the time through copy experimentation and lots of conversation. She has a special interest in growing women in leadership roles, a background in science, loves all things nature and spends her free time traveling the world.