We hope you enjoyed three days packed with insights, networking, and inspiration. From our free day of learning and networking to the two days of expert sessions and valuable connections, it was an incredible experience 🌟
Missed a session? No worries! All recordings are available on demand.
When we think of accessibility, we often think about the usual suspects — colour contrast, legible font sizes, and mobile tap targets. However, accessible and inclusive design reaches far beyond that.
In this practical session, Vitaly will take a deep dive into UX and design guidelines, real-life examples, best practices, and guidelines for truly accessible, inclusive design — for both content design and interaction design. Beware: you might see the world differently once you’ve attended this session!
When you’re building your content design career, it gets easier and faster to deliver UX text string after string. But as generative AI improves, you might have a growing sense of dread: It can run faster, deliver faster, deliver more. In this talk, Torrey Podmajersky encourages us to focus on the many things AI can’t do, and make sure we’re developing the right skills, pursuing the right purposes, and nurturing the right relationships to create excellent careers in the future.
Takeaways:
Not long ago, the common advice for feeling bored, undervalued, or mistreated at work was simple: LEAVE. But in today’s content job market, moving on feels a lot more fraught. Does that mean you’re stuck in professional purgatory? Absolutely not.
In this session, leadership coach and former content strategy director Jen Dionisio will show you how to find meaning, make progress, and grow right where you are—so you can get the most of this moment and be better positioned for navigating your next job search.
We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.
Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.
Connect and interact with professionals at this year's event:
Do you ever feel like it’s your job to fix everything, everywhere, all at once? Overwhelmed by the impact of the pandemic, the climate emergency, widening inequality? Wondering what the point is when everything’s so broken?
Content design is a powerful force for good, but it’s not the answer to every problem, and it’s not your job to fix it all.
In this talk, we’ll explore ways to thrive, not just survive, the everything, everywhere, all at once of content. We’ll look at how narrowing your focus can deepen your impact, by embracing limitations, setting boundaries, and focusing on collaboration.
In this session, you will get:
Crafting clear content for challenging subjects can feel daunting. This presentation equips content designers with strategies to guide their users through these complexities.
We'll explore the types of difficult subjects, from sensitive topics to complex data, and emphasise the importance of understanding your audience's background and emotional state. We'll delve into key strategies for effective content, how to promote clarity through plain language, acknowledge sensitivity with respectful wording, and structure information for optimal comprehension.
Additional tips include fostering a safe environment for team discussions, provide sensitivity training, and leverage resources like style guides and readability tools.
"Multicultural content strategy" may sound like "translations," but that doesn't tell the whole story. Words have different meaning in different contexts. With the complexity of translating ideas in different languages, we need to consider how people understand the context so that words are meaningful and accurate. Companies may assume that simply translating their website or marketing materials is akin to having a multicultural content strategy. However, poor translations, counterproductive imagery, and incomplete experiences (such as lacking customer support in the user's language) could increase distrust and frustration in their target audience.
This talk advocates for multicultural content strategies that go beyond translations and consider the intended audience holistically.
Take a moment to stretch, grab a snack, or chat with other attendees.
The recent wave of layoffs has had a significant impact on content professionals, leaving many struggling to navigate the job market and rebuild their careers.
In this panel, experienced professionals will share practical strategies and insights for recovering from job loss, offering actionable steps to help attendees move forward and find success in the next phase of their professional journey.
Take a moment to stretch, grab a snack, or chat with other attendees.
LinkedIn isn't just for job seekers anymore; it's the top platform for networking and thought leadership worldwide. Being active on LinkedIn has shifted from a nice-to-have to a must-have.
If you want to showcase your thought leadership, attract top talent, and stay in the conversation, you need an online presence. Take control of your professional narrative and stand out for all the right reasons.
In this session, you'll learn:
For us creative, free spirited content professionals, governance is seen as a restrictive term. It conjures up a bureaucratic culture full of uniformed employees working in formation, being micromanaged for Every. Single. Action. Where constant tick-box exercises are real (not just analogies).
At the heart of everything us content types want to achieve; is the desire to bring more structure to the way content is conceived, produced and put out into the world. But often there is one thing in the way, and that's our intimidation about ‘doing’ the governance part.
I’m going to do my best to demystify and break down some of the complexities of governance, in the hope that it will provide attendees with more confidence about integrating it into their content practice.
Whether you're an established or newly formed content design team, you'll inevitably face varying levels of organizational buy-in. Some cross-functional partners will sing your team's praises, while others will hum with cynicism. For the former, how do you prioritize their requests for support? And how do you quell the latter's disbelief and demonstrate your impact?
In this talk, Kyle Alexander will share how his team created a content design system roadmap to better educate other disciplines about their strategic value, provide clarity with project priority, and curry favor with design leadership.
Framing design from a trauma-informed perspective works to create experiences where everyone feels safe and supported. By acknowledging that there is no "normal" experience or way things "should" be, and learning to practice radical empathy, we begin to see how other people really feel about interacting with the tools we build. Shaping a strategy from the 6 foundational principles of the Substance Abuse and Mental Health Administration (SAMHSA), and a well-tested practice of trauma-informed architectural design, we can see how these leading practices can be brought to digital. A trauma-informed approach is about designing with empathy, awareness and, ultimately, love.
Discover the power of psychology in content design with Laura Gagliardi, a seasoned content strategist and UX writer who incorporates psychological insights whenever possible. This talk will explore how understanding user behavior and motivations can transform content strategy and enhance user engagement.
Drawing on extensive experience at leading tech companies, Laura will delve into practical applications of psychological principles that create more empathetic and engaging content. Attendees will gain insights into:
This session is ideal for content strategists, UX designers, digital marketers, copywriters, and more, who aim to enrich their approaches and make their digital content resonate more profoundly with their audiences. Laura will provide actionable tools and methods to implement psychological insights effectively, showcasing examples from her past work.
Laura's motto: Bring empathy in your design and your content will shine!
We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.
Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.
Connect and interact with professionals at this year's event:
Facilitate bias-free communication with Inclusive Content Design Guides that consider diverse needs, so that you can create a more universal user experience. Barriers to inclusion can happen in isolation but often intersect with other identity points. Failures to make considerations regarding inclusion can often reverberate across the user journey. Words matter and different words hold different meanings for different people. Being more mindful about the language you use is an easy way to make others feel respected, seen, valued, and appreciated. You can resonate with more users by speaking and writing in ways that everyone understands and makes everyone feel welcome.
Are you struggling to make your digital product resonate with diverse global audiences? This session delves into UX content localization, moving beyond simple translation to create culturally relevant and accessible interface copy.
Discover best practices and strategies for adapting UX content to various cultural contexts, languages, and market requirements. By mastering these techniques, you can enhance your global reach, improve user engagement, and foster stronger connections with your international audience.
Many product companies view release notes as a mere formality: brief, perfunctory content that serves to provide users the most basic information about new features. This perspective overlooks a valuable opportunity, as release notes can be a pivotal customer engagement tool, promoting feature adoption and enhancing user understanding of the product while driving business goals. In this talk, Stephan will use real-world examples to provide strategies for designing release notes to maximize their value. This session offers design and content teams a new way to delight customers while delivering measurable business impact.
Take a moment to stretch, grab a snack, or chat with other attendees.
In this panel, our experts will explore how content leaders drive significant transformation within their organizations. Drawing from their diverse experiences, they will share insights on leading large-scale projects that extend beyond traditional content design. Emphasizing the importance of UX, strategy, and collaboration, they will discuss challenges such as overcoming resistance to change and fostering a culture of growth and innovation.
Panelists will highlight their experiences in developing systems and processes that enhance organizational efficiency and content quality. Attendees will learn about successful initiatives like transforming content to better engage users, leading high-profile projects in resource-constrained environments, and implementing strategic changes that elevate the role of content. This session promises valuable insights for anyone looking to drive meaningful change and enhance the impact of content within their organization.
Large Language Models (LLMs) can be great fun to play with - but as tech workers, shouldn't we be looking at them less as consumers and more as potential projects to work on?
Helen is the content design lead on a live UK government AI project. She's going to describe how LLMs work, in designer-friendly terms, and will reveal a few pros and cons.
But most importantly, she's going to tell you why AI absolutely cannot work without content design.
These days, it feels impossible to get through a conversation without someone mentioning "AI". As more and more content designers are tasked to design AI-driven experiences for our organizations, how can we make sure we keep humans in the centre of Human-AI Experiences?
In this talk, Kyra will go over about how we can define design principles to make sure AI-driven experiences remain human-centred, ethical, and purposeful. She will also explain how designing AI experiences might require a less traditional way of working together with ML engineers and your product partners. In the end, Kyra will provide practical examples for how you could advocate for users, collaborate across the communication pipeline, participate in model-development, and in the process highlight your value as a content designer.
Deiadora Blanche introduces a transformative approach to content design, guiding you through the evolution from traditional methods to AI-driven strategies. This presentation will explore the growing importance of AI in content operations and its benefits in content creation and management, supported by real-world examples of successful AI content strategies.
She will address the mindset shifts necessary for this transition, emphasizing the importance of embracing change and continuous learning. Deiadora will provide strategies for overcoming common fears and misconceptions about AI, as well as techniques for communicating the value of AI to stakeholders. Additionally, she will delve into essential AI skills for content designers, including basic AI concepts, AI tools for content creation, and integrating ethical considerations and emotional intelligence in AI projects. Attendees will leave with practical knowledge on implementing AI content operations and real-world case studies demonstrating the impact of AI on content strategies and business outcomes.
A knowledge base helps your team organize and store information—but what if it could do more than that? In this talk, Sabina will showcase how her team's knowledge base has not only served as a day-to-day hub for content resources, but also has transformed how new hires get onboarded. Join in to get tips and tricks about developing similar materials at your organization, including how to structure information, establish governance to keep resources updated and avoid organizational silos, and connect your knowledge base with your team's onboarding to make training more efficient (and fun!).
We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.
Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.
Connect and interact with professionals at this year's event:
You’re building the platform. And then what? Explore how to lead in the space between content in concept and content in practice. Join Nick Parish, Work & Co, and Colleen J. Ross, Mellon Foundation, for a practical dissection of their recent collaboration across the relaunch of mellon.org. This talk provides guidance on big considerations for building a sustainable content operation to power a new system, from enrolling and managing stakeholders and identifying key team capacities to translating design concepts into storytelling systems and adapting to unexpected content challenges.
Every time you step up a level, whether from IC to manager or manager to director, the job changes. Understanding these shifts is key to successful transitions and to making the case for content roles at higher levels of management — or even moving outside the typical content career ladder.
In this talk, we’ll cover how to:
Have you ever dreamed of leading a UX design team but stopped short because other disciplines seem like a better fit? This session is for you! Content Designers can and should be flying the UX Design plane.
Whitney Lacey, Sr. Manager at Expedia Group will share her experience going from CD leader to UX leader. In this talk, she’ll show how fundamental content design skills are a superpower in UX leadership, how to transition into a new leadership role, and what you need to know about managing other disciplines. Get ready to fly!
Take a moment to stretch, grab a snack, or chat with other attendees.
This panel will explore the common fears and resistance content professionals face when integrating AI into their work, such as concerns about job security, ethical issues, and AI's limitations. The discussion will explain how AI can enhance human capabilities, similar to past technological advancements.
The session will highlight the opportunities for content professionals to lead in the AI space. By getting involved in AI projects, forming collaborative groups, and using AI in problem-solving, content experts can ensure AI tools are effective and user-friendly. The panel will discuss setting quality standards and guidelines for AI-generated content to maintain consistency and meet user expectations.
Finally, the panel will explore how AI-generated content will change daily work and responsibilities. As AI tools become more common, content professionals will move from focusing on individual pieces to building systems that produce high-quality content. This shift will require scaling content guidelines and developing deeper expertise to ensure content stands out and performs well in an AI-driven world.
I'm a content veteran with many years of experience across technical writing, user support, knowledge base, marketing, ux design/writing and content design across sectors. I love solving design problems that make it easier for people to do the thing, and I love helping my teams and clients succeed.
I've been a content design leader for 10 years, and in UX overall for an additional five. But there's more to me than that! Follow my creative writing at www.stricklandia.com.
With nearly 10 years in content strategy for user engagement, I started in marketing and communications. After a Master's in Human-Computer Interaction, I led projects at a tech consulting firm. I advocate for accessibility, iterative research, and innovative solutions for complex problems.
First, take a look at this FAQ where we've answered many common questions. If you don't find what you're looking for, you can head over to the #help channel in our Slack workspace, where our team and community members can assist you.
If you still need help, feel free to email us and we'll get back to you as soon as possible.
Growing in Content 2024 is a three-day virtual conference designed for content professionals of all levels. Whether you're just starting your journey or are a seasoned veteran, we have something to offer. Our diverse program includes presentations, panel discussions, and networking opportunities focused on the latest trends, best practices, and challenges facing the content industry today.
Day 1 is FREE and open to everyone, offering a taste of the full conference experience with sessions on broader industry topics and essential skills. Day 2 and Day 3 are paid and delve deeper into advanced strategies, leadership insights, and cutting-edge tools.
Content Designers, Strategists, UX Writers, Content Marketers, and Content Leaders will all find valuable sessions on their specific areas of focus, along with broader industry trends and leadership insights.
This is a fully online event, allowing you to attend from the comfort of your home or office. No travel is required, making it accessible to a global audience. All you need is a reliable internet connection to join us for this intensive day of learning and networking!
Growing in Content 2024 will take place over three days: August 19th, 21st & 23rd, 2024. Each day's program will begin at 8am PDT / 11am EDT / 4pm BST / 5pm CEST. Check your time zone.
Can't make it live? No worries, all sessions will be recorded and available on-demand after the event.
We are committed to making our event accessible to everyone. We will provide on-demand recordings of all sessions with closed captions shortly after the event. If you have any specific accessibility needs or concerns, please don't hesitate to contact us, and we will do our best to accommodate them.
You'll need:
That's it! We'll make sure the platform is easy to use and accessible from various devices. If you encounter any technical difficulties, our support team will be available to help.
Your Foundations ticket gives you the access to all of Day 1's exciting program, including:
While this ticket doesn't include access to the paid days of the conference, it's a fantastic opportunity to get a taste of the Growing in Content 2024 experience, expand your network, and learn valuable insights.
If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 1, from within the Attendee Area.
Your Advanced Strategies ticket provides an expanded experience, allowing you to dive deeper into the conference content and build upon the knowledge you gained on Day 1:
While this ticket doesn't include access to the premium Day 3 content, it offers significant value and a more comprehensive learning experience than the Free Day pass.
If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 2, from within the Attendee Area.
Your Leadership and Future Trends ticket provides an expanded experience, allowing you to delve into the latest advancements and future directions in content design:
While this ticket doesn't include access to the advanced strategies covered on Day 2, it offers significant value and a forward-looking learning experience.
If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 3, from within the Attendee Area.
A Full Access ticket unlocks the entire Growing in Content 2024 experience, including:
Your Full Access ticket is your passport to maximizing your learning, networking, and career growth potential at Growing in Content 2024!
A Full Access pass purchased during Black Friday promotional period unlocks the entire collection of Growing in Content 2024 recordings, and more:
Your Full Access pass is your passport to maximizing your learning and career growth potential at Growing in Content 2024!
Note: Promotions cannot be combined. Black Friday offer valid only until December 6th, 2024, 11:59pm PT.
Upgrading your Free Day ticket to one of the paid ticket tiers is simple!
You have two options:
Both options will guide you through a secure payment process. Once completed, you'll instantly unlock access to more content, including exclusive sessions, networking opportunities, and bonus materials!
We're committed to making Growing in Content 2024 accessible to everyone! Here are several ways you can save:
Special discounts and giveaways:
Coupon codes:
We might drop new coupon codes throughout the lead-up to the conference, so stay tuned! In the meantime, we believe in the honor system, so please only use these codes if you qualify:
Discount codes cannot be combined. They are valid for Full Access and Leadership ticket tiers only. We trust you to use the code that applies to you. Codes valid until midnight (PT) on August 23rd, 2024.
Yes! We have a scholarship fund dedicated to supporting individuals who may need financial assistance to attend Growing in Content 2024.
Fill out the scholarship form to apply for financial assistance. The deadline for submissions is July 14th, 11:59pm PT.
If you'd like to contribute to the scholarship fund, please get in touch. We welcome your support in making this event accessible to all.
Tickets can be fully refunded up until midnight (PT) on July 14th, 2024. After this date, we're unable to process refunds. However, you can transfer your ticket to someone else up until midnight (PT) on August 4th, 2024.
No, each ticket grants access to one person only. While we don't have a technical way to enforce this, we kindly ask that each participant purchase their own ticket. This helps us fairly compensate our speakers and maintain the quality of our events.
If you're interested in attending as a group, we offer special group rates to make it more affordable for everyone. Please get in touch with us to explore these options.
Our ticket giveaway concluded on June 5th. Keep an eye on our social media and newsletter emails for more chances to win tickets in the future.
Yes, all sessions will be recorded!
Recordings will be available on-demand in the Attendee Area shortly after the event and will include closed captions for accessibility.
The Slack workspace is part of the broader Working In Content community, which is open to all newsletter subscribers. However, we will create dedicated, private channels specifically for Growing in Content 2024 attendees.
These private channels will be used for:
The private channels will be active throughout the conference and for a limited time afterwards. This allows you to foster lasting connections and continue to engage with the community.
While the event-specific channels are temporary, you're welcome to stay connected with the wider Working In Content community on Slack beyond the conference!
Fill out this simple form. Once you've completed the form, you'll be opted-in to be featured on our website and in our weekly newsletter.
The Attendee Spotlight section works by randomly selecting three attendees who have opted in. Every time the page is refreshed, a new set of attendees is displayed. So, fill out the form and opt-in for your chance to be highlighted among our community!
Profiles featured in our weekly newsletter are chosen randomly from the list of people who submitted the form and who were not featured yet.
We've already opened the #growing-2024 and #growing-2024-q-and-a channels in our Slack workspace! You can access them via the Attendee Area. Feel free to drop in, say hello in the main #the-lounge channel, and start connecting with fellow attendees. Share your thoughts on the upcoming sessions, ask questions, or simply introduce yourself to the community.
You can also engage with us and other attendees on LinkedIn:
We'll be sharing updates, insights, and opportunities for interaction in the lead-up to the event. So, don't be shy – join the conversation and start building your network before the conference even begins!
During Growing in Content 2024, you'll have plenty of opportunities to connect with fellow attendees:
We encourage you to be active, participate in discussions, and make the most of these opportunities to expand your network and connect with like-minded professionals!
Our call for speakers and panelists concluded on June 9th. Please stay tuned for the 2025 call for speakers.
Absolutely! We believe in creating a dynamic and engaging experience, so every presentation will have a dedicated Q&A session.
You'll have the opportunity to:
These interactive Q&A sessions will be held in designated Slack channels, making it easy for you to participate and engage with speakers and fellow attendees alike.
On-demand recordings will be available in the Attendee Area shortly after the event concludes.
We accept all major credit and debit cards for your convenience. Our payments are securely processed by Stripe.
If you require alternative payment options, such as PayPal or a UK bank transfer, please get in touch with us, and we'll do our best to accommodate your needs.
Yes. We are committed to creating an inclusive and respectful environment for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, or technology choices.
Harassment in any form, including inappropriate sexual language and imagery, is not tolerated during any part of the event, whether in videos, live-streams, discussion areas, or related online media, including Twitter. Participants who violate these rules may be sanctioned or expelled without a refund at the organizers' discretion.
Please see our full code of conduct for detailed information.