Brought to you by Working In Content

🎉 Welcome to Growing In Content 2024! 🎉

Join us for three days packed with insights, networking, and inspiration. Get started with a free day of learning and networking, then dive deeper with two days of expert sessions and valuable connections 🌟

Mark your calendars for August 19th, 21st & 23rd, 2024! ⏰

Testimonials

See what attendees had to say about our previous conferences:
Growing In Content is such a positive and healthy community. You'll find your people here and get support in breaking into content and leveling up your career. If you're wondering "Is this worth it?" the answer is a resounding YES, IT IS!
Photo of Jonathon Colman Jonathon Colman Senior Content Design Manager, HubSpot
As a Technical Writer transitioning to UX Writing, Growing In Content was exactly what I needed. I learned how to adjust my resume, prepare for interviews, and think about my brand. I can immediately implement what I learned in my job search.
Photo of Nicole Jackson Nicole Jackson Technical Writer, NUWAVE Communications
I'm so appreciative of Growing In Content's 1-day, virtual format that brought together content professionals from across the globe. The topics were timely and engaging, the programming was tight, and the community was incredibly supportive. I can't wait to attend next year!
Photo of Kristen Bonstein Kristen Bonstein Senior UX Content Designer, Walmart
Perspectives showed me that the role of the content designer is maturing! The experience and content of the speakers in the paid sessions went beyond past conferences I’ve attended.
Photo of Tom Resing Tom Resing Senior Content Designer, Microsoft
The first-ever Perspectives Conference was an absolute delight! From the intentional inclusion of well-being sessions, to every topic, speaker and talk, the entire program was compelling from start to finish. Each track was well thought out, and every talk was just long enough to be substantive, and not so long that focus was ever lost. Such a rich blend of voices, too! Excellent!
Photo of Natalie M. Dunbar Natalie M. Dunbar Author, Speaker, and Senior Manager, Content Design, Walmart
It feels amazing to connect with a global community of content professionals who will happily nerd out about our shared interests!
Photo of Andi Person Andi Person Technical Proposal Writer, Fearless
Growing In Content 2023 felt very real, all of it. I'd describe it as a conference that is small enough to allow for personal interactions while big enough to attract professional talent that delivers high-caliber insights.
Photo of Raquel Villarreal Raquel Villarreal Content Consultant, Welcome Technologies
This conference is a valuable experience for anyone involved in the industry, offering excellent advice and learning opportunities from experienced content professionals. Undeniably one of the top content conferences available.
Photo of Pedro Quintino Pedro Quintino Content Designer, Anchorage Digital
James, Candi and Peter did such a phenomenal job creating this amazing content design careers fest. This has to be the most authentic and down to earth team going. Fab community too. Perspectives 2022 provided authentic conversations about the most important aspects of working in content design.
Photo of Denise Brooks Denise Brooks Content Strategist / Designer, Konekted Content
Loved Perspectives! James and Candi were amazing hosts and I'm continuously impressed by how organized James is.
Photo of Cara Lam Cara Lam Senior Content Designer, Venmo
It was so refreshing to see a clear and intentional focus on diversity, support and mental health offered in a track for those just starting out in the field. Perspectives certainly lived up to its name!
Photo of Simon Peyda Moore Simon Peyda Moore UX Researcher, MSc in Global Health
Growing In Content 2023 was power-packed. I loved the panel speakers, especially the talk on resilience and Laura's story. It inspired me to continue sharing my story on LinkedIn. The conference was mind-blowing. I am looking forward to next year.
Photo of Anita Chinwendu Opara Anita Chinwendu Opara Podcast Scriptwriter, The Black Podcasters Association
Growing In Content was such a helpful event, especially for those starting out or looking to change roles. I came away with a ton of actionable advice to help me take control of my career path along with some solid tips for the work I'm doing right now. Even better, I made some really great new connections. I look forward to the next one!
Photo of Maring Eberlein Maring Eberlein Content Strategist, MFrances Consulting
Perspectives ticked all the boxes for me: learning from industry leaders, celebrating our craft and connecting with peers.
Photo of Lisa van Aswegen Lisa van Aswegen Senior UX Writer, Babbel
If you're wondering how to break into content design or progress your career, Perspectives is for you. You'll connect with wonderful like-minded people who will openly share their tips and struggles so you won't feel like you're taking the journey alone.
Photo of Corinna Bennett Corinna Bennett Senior Content Designer, Services Australia
As a speaker I could be biased. But I am not, because I will always expect high quality and technical thoroughness from a conference to hold my attention. Perspectives 2022 delivered: I learned so much in the first half of my on-demand videos to go through and cannot wait to see the 2nd part.
Photo of Katrin Suetterlin Katrin Suetterlin Senior Professional Content Designer, SIXT

Meet our speakers and panelists

Say hello to 40+ brilliant minds joining us this year 👋

Program

Explore the line-up for Day 1, Day 2 & Day 3 of this year's conference.
Foundations of Content Design Join us for a jam-packed free day of essential learning and networking.

Gain valuable insights, connect with industry experts, and explore topics relevant to all content professionals, regardless of your career stage.
Explore Day 1
Advanced Strategies Dive deeper into advanced content strategies, tools, and techniques.

Join industry experts for hands-on sessions and practical insights designed to enhance your skills and elevate your content work.
Explore Day 2
Leadership and Future Trends Focus on leadership skills and upcoming trends in content design.

Participate in discussions on AI and emerging technologies, and gain insights to stay ahead in the rapidly evolving content industry.
Explore Day 3
Day 1 Monday, August 19th Foundations of Content Design
Welcome 2024-08-19 14:55:00 UTC (5 minutes)

Welcome to Growing In Content 2024

Presentation 2024-08-19 15:00:00 UTC (30 minutes) Inclusive Design Patterns for 2025

When we think of accessibility, we often think about the usual suspects — colour contrast, legible font sizes, and mobile tap targets. However, accessible and inclusive design reaches far beyond that.

In this practical session, Vitaly will take a deep dive into UX and design guidelines, real-life examples, best practices, and guidelines for truly accessible, inclusive design — for both content design and interaction design. Beware: you might see the world differently once you’ve attended this session!

Presentation 2024-08-19 15:30:00 UTC (30 minutes) Decisions over Deliverables

When you’re building your content design career, it gets easier and faster to deliver UX text string after string. But as generative AI improves, you might have a growing sense of dread: It can run faster, deliver faster, deliver more. In this talk, Torrey Podmajersky encourages us to focus on the many things AI can’t do, and make sure we’re developing the right skills, pursuing the right purposes, and nurturing the right relationships to create excellent careers in the future.

Takeaways:

  • The skills that AI can’t learn
  • The purposes we can pursue
  • The relationships we can nurture

Presentation 2024-08-19 16:00:00 UTC (30 minutes) Growing in Place—Even When it’s a Place You Hate

Not long ago, the common advice for feeling bored, undervalued, or mistreated at work was simple: LEAVE. But in today’s content job market, moving on feels a lot more fraught. Does that mean you’re stuck in professional purgatory? Absolutely not.

In this session, leadership coach and former content strategy director Jen Dionisio will show you how to find meaning, make progress, and grow right where you are—so you can get the most of this moment and be better positioned for navigating your next job search.

Networking 2024-08-19 16:30:00 UTC (120 minutes)

Take a break, or join us for a session of virtual networking — go to #permalink

We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.

Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.

Connect and interact with professionals at this year's event:

Photo of Eliette Hermosilla Photo of Rosie Olaivar Photo of Denise Brooks Photo of Jen Dionisio Photo of Laura Lopez Photo of Ray Khan Photo of Marisa Cheatum Photo of Jaclyn Dillingham Photo of Aishwarya V Photo of Edith Gomis Photo of Alex  Radu Photo of Felicia Wu Photo of Adela Jablonska Photo of Nick Parish Photo of Anna Potapova Photo of Colleen J. Ross Photo of Kate Agena Photo of Lianne Minnis Photo of Bill Kurland Photo of Susanna Agababyan Photo of Sammie Spector Photo of Siddhant Tiwari Photo of Sabina Leybold Photo of Mary van Ogtrop Photo of Chad Garrett Photo of Rich Prowse Photo of Segun Ade-Martins Photo of Marcus Hunt Photo of Sharon Ni Photo of Laura Gagliardi Photo of Temini Falegan Photo of Helen  Gaskell Photo of Mirabella-Paulcia Peach
Presentation 2024-08-19 18:30:00 UTC (30 minutes) Storytelling at Work

As content designers, we're all passionate about the power of words to persuade, and to guide users through an experience. But have you given much thought to how you can harness that same power to level-up in other areas of your job? A play on words (sorry I couldn't help myself), this talk will cover the practical applications of storytelling in the workplace. Learn how to harness your passion for storytelling to help you achieve success in multiple ways: landing a role, arguing for a promotion, gaining buy-in from stakeholders and more. In this talk, I'll share a bit about the history of storytelling, share tips on using storytelling to help you achieve your goals at work, and get a little personal—sharing my own story of how I used the power of storytelling to land my role at Pinterest. You'll laugh, you'll cry, you'll learn something (I hope). This talk is relevant to content designers at all levels, ICs and managers.

Presentation 2024-08-19 19:00:00 UTC (30 minutes) Guiding Hands: Designing Content that Cares

Crafting clear content for challenging subjects can feel daunting. This presentation equips content designers with strategies to guide their users through these complexities.

We'll explore the types of difficult subjects, from sensitive topics to complex data, and emphasise the importance of understanding your audience's background and emotional state. We'll delve into key strategies for effective content, how to promote clarity through plain language, acknowledge sensitivity with respectful wording, and structure information for optimal comprehension.

Additional tips include fostering a safe environment for team discussions, provide sensitivity training, and leverage resources like style guides and readability tools.

Presentation 2024-08-19 19:30:00 UTC (30 minutes) Why Multicultural Content is More Than Translations

"Multicultural content strategy" may sound like "translations," but that doesn't tell the whole story. Words have different meaning in different contexts. With the complexity of translating ideas in different languages, we need to consider how people understand the context so that words are meaningful and accurate. Companies may assume that simply translating their website or marketing materials is akin to having a multicultural content strategy. However, poor translations, counterproductive imagery, and incomplete experiences (such as lacking customer support in the user's language) could increase distrust and frustration in their target audience.

This talk advocates for multicultural content strategies that go beyond translations and consider the intended audience holistically.

Break 2024-08-19 20:00:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Panel 2024-08-19 20:15:00 UTC (60 minutes) Recovering from Layoffs: Strategies and Support for Content Professionals

The recent wave of layoffs has had a significant impact on content professionals, leaving many struggling to navigate the job market and rebuild their careers.

In this panel, experienced professionals will share practical strategies and insights for recovering from job loss, offering actionable steps to help attendees move forward and find success in the next phase of their professional journey.

Break 2024-08-19 21:15:00 UTC (15 minutes)

Quick, 15-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Panel 2024-08-19 21:30:00 UTC (60 minutes) Developing Your Personal Brand and Network in the Content Industry

LinkedIn isn't just for job seekers anymore; it's the top platform for networking and thought leadership worldwide. Being active on LinkedIn has shifted from a nice-to-have to a must-have.

If you want to showcase your thought leadership, attract top talent, and stay in the conversation, you need an online presence. Take control of your professional narrative and stand out for all the right reasons.

In this session, you'll learn:

  • The five key sections on LinkedIn
  • How to infuse your About section with personality and connect with others
  • The perfect mix of keywords and content to attract attention
  • How to ditch those generic labels that don't serve you and more

Thank you 2024-08-19 22:30:00 UTC (5 minutes)

Wrapping up Day 1: Thank you!

Day 2 Wednesday, August 21st Advanced Strategies
Welcome 2024-08-21 14:55:00 UTC (5 minutes)

Welcome to Day 2 of Growing In Content 2024

Presentation 2024-08-21 15:00:00 UTC (30 minutes) Why We Shouldn't Shy Away from Content Governance

For us creative, free spirited content professionals, governance is seen as a restrictive term. It conjures up a bureaucratic culture full of uniformed employees working in formation, being micromanaged for Every. Single. Action. Where constant tick-box exercises are real (not just analogies).

At the heart of everything us content types want to achieve; is the desire to bring more structure to the way content is conceived, produced and put out into the world. But often there is one thing in the way, and that's our intimidation about ‘doing’ the governance part.

I’m going to do my best to demystify and break down some of the complexities of governance, in the hope that it will provide attendees with more confidence about integrating it into their content practice.

Presentation 2024-08-21 15:30:00 UTC (30 minutes) Treating Content Design like a Product Roadmap: How to Win Friends and Influence People

Whether you're an established or newly formed content design team, you'll inevitably face varying levels of organizational buy-in. Some cross-functional partners will sing your team's praises, while others will hum with cynicism. For the former, how do you prioritize their requests for support? And how do you quell the latter's disbelief and demonstrate your impact?

In this talk, Kyle Alexander will share how his team created a content design system roadmap to better educate other disciplines about their strategic value, provide clarity with project priority, and curry favor with design leadership.

Presentation 2024-08-21 16:00:00 UTC (30 minutes) Trauma-informed Content Design

Framing design from a trauma-informed perspective works to create experiences where everyone feels safe and supported. By acknowledging that there is no "normal" experience or way things "should" be, and learning to practice radical empathy, we begin to see how other people really feel about interacting with the tools we build. Shaping a strategy from the 6 foundational principles of the Substance Abuse and Mental Health Administration (SAMHSA), and a well-tested practice of trauma-informed architectural design, we can see how these leading practices can be brought to digital. A trauma-informed approach is about designing with empathy, awareness and, ultimately, love.

Presentation 2024-08-21 16:30:00 UTC (30 minutes) Empathetic Design: Leveraging Psychology for Customer-Centric Content Strategies

Discover the power of psychology in content design with Laura Gagliardi, a seasoned content strategist and UX writer who incorporates psychological insights whenever possible. This talk will explore how understanding user behavior and motivations can transform content strategy and enhance user engagement.

Drawing on extensive experience at leading tech companies, Laura will delve into practical applications of psychological principles that create more empathetic and engaging content. Attendees will gain insights into:

  • Key psychological theories applicable to content design.
  • Strategies for developing content that deeply connects with users.
  • Real-world case studies demonstrating the impact of these strategies on user satisfaction and product success.

This session is ideal for content strategists, UX designers, digital marketers, copywriters, and more, who aim to enrich their approaches and make their digital content resonate more profoundly with their audiences. Laura will provide actionable tools and methods to implement psychological insights effectively, showcasing examples from her past work.

Laura's motto: Bring empathy in your design and your content will shine!

Networking 2024-08-21 17:00:00 UTC (120 minutes)

Take a break, or join us for a session of virtual networking — go to #permalink

We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.

Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.

Connect and interact with professionals at this year's event:

Photo of Denise Brooks Photo of Anita Chinwendu Opara Photo of Kyra Lee Photo of Subah Shekar Photo of Anna Potapova Photo of Elizabeth Bartram Photo of Susanna Agababyan Photo of Sharon Ni Photo of Larry Swanson Photo of Laura Lopez Photo of Camila Pechous Photo of Mike Strickland Photo of Edith Gomis Photo of Nick Parish Photo of Laura Gagliardi Photo of Kanica Walia Photo of Colleen J. Ross Photo of Arnaud Frattini Photo of Tamay Shannon Photo of Siddhant Tiwari Photo of Cara Lam Photo of Mara Savina Lantz Photo of Janaina  Santina Photo of Mary van Ogtrop Photo of Claudia Francesca Mueller Photo of Chad Garrett Photo of Deiadora Blanche Photo of Adela Jablonska Photo of Paige Helms Photo of Andrew Stein Photo of Sammie Spector Photo of Bill Kurland Photo of Marisa Cheatum
Presentation 2024-08-21 19:00:00 UTC (30 minutes) Words Matter: Inclusive Content Design Guides

Facilitate bias-free communication with Inclusive Content Design Guides that consider diverse needs, so that you can create a more universal user experience. Barriers to inclusion can happen in isolation but often intersect with other identity points. Failures to make considerations regarding inclusion can often reverberate across the user journey. Words matter and different words hold different meanings for different people. Being more mindful about the language you use is an easy way to make others feel respected, seen, valued, and appreciated. You can resonate with more users by speaking and writing in ways that everyone understands and makes everyone feel welcome.

Presentation 2024-08-21 19:30:00 UTC (30 minutes) Beyond Translation: Mastering Content Localization for Global Audiences

Are you struggling to make your digital product resonate with diverse global audiences? This session delves into UX content localization, moving beyond simple translation to create culturally relevant and accessible interface copy.

Discover best practices and strategies for adapting UX content to various cultural contexts, languages, and market requirements. By mastering these techniques, you can enhance your global reach, improve user engagement, and foster stronger connections with your international audience.

Presentation 2024-08-21 20:00:00 UTC (30 minutes) Designing Release Notes for Maximum Business Impact

Many product companies view release notes as a mere formality: brief, perfunctory content that serves to provide users the most basic information about new features. This perspective overlooks a valuable opportunity, as release notes can be a pivotal customer engagement tool, promoting feature adoption and enhancing user understanding of the product while driving business goals. In this talk, Stephan will use real-world examples to provide strategies for designing release notes to maximize their value. This session offers design and content teams a new way to delight customers while delivering measurable business impact.

Break 2024-08-21 20:30:00 UTC (30 minutes)

Quick, 30-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Panel 2024-08-21 21:00:00 UTC (60 minutes) The Content Leader as Change Agent: Driving Transformation

In this panel, our experts will explore how content leaders drive significant transformation within their organizations. Drawing from their diverse experiences, they will share insights on leading large-scale projects that extend beyond traditional content design. Emphasizing the importance of UX, strategy, and collaboration, they will discuss challenges such as overcoming resistance to change and fostering a culture of growth and innovation.

Panelists will highlight their experiences in developing systems and processes that enhance organizational efficiency and content quality. Attendees will learn about successful initiatives like transforming content to better engage users, leading high-profile projects in resource-constrained environments, and implementing strategic changes that elevate the role of content. This session promises valuable insights for anyone looking to drive meaningful change and enhance the impact of content within their organization.

Thank you 2024-08-21 22:00:00 UTC (5 minutes)

Wrapping up Day 2: Thank you!

Day 3 Friday, August 23rd Leadership and Future Trends
Welcome 2024-08-23 14:55:00 UTC (5 minutes)

Welcome to Day 3 of Growing In Content 2024

Presentation 2024-08-23 15:00:00 UTC (30 minutes) Why AI Won't Take Your Content Design Job

Large Language Models (LLMs) can be great fun to play with - but as tech workers, shouldn't we be looking at them less as consumers and more as potential projects to work on?

Helen is the content design lead on a live UK government AI project. She's going to describe how LLMs work, in designer-friendly terms, and will reveal a few pros and cons.

But most importantly, she's going to tell you why AI absolutely cannot work without content design.

Presentation 2024-08-23 15:30:00 UTC (30 minutes) Designing AI-Driven Experiences: Keeping Humans in the Centre of Human-AI Experiences

These days, it feels impossible to get through a conversation without someone mentioning "AI". As more and more content designers are tasked to design AI-driven experiences for our organizations, how can we make sure we keep humans in the centre of Human-AI Experiences?

In this talk, Kyra will go over about how we can define design principles to make sure AI-driven experiences remain human-centred, ethical, and purposeful. She will also explain how designing AI experiences might require a less traditional way of working together with ML engineers and your product partners. In the end, Kyra will provide practical examples for how you could advocate for users, collaborate across the communication pipeline, participate in model-development, and in the process highlight your value as a content designer.

Presentation 2024-08-23 16:00:00 UTC (30 minutes) Leading in AI Content: Transforming Business and Personal Growth

Deiadora Blanche introduces a transformative approach to content design, guiding you through the evolution from traditional methods to AI-driven strategies. This presentation will explore the growing importance of AI in content operations and its benefits in content creation and management, supported by real-world examples of successful AI content strategies.

She will address the mindset shifts necessary for this transition, emphasizing the importance of embracing change and continuous learning. Deiadora will provide strategies for overcoming common fears and misconceptions about AI, as well as techniques for communicating the value of AI to stakeholders. Additionally, she will delve into essential AI skills for content designers, including basic AI concepts, AI tools for content creation, and integrating ethical considerations and emotional intelligence in AI projects. Attendees will leave with practical knowledge on implementing AI content operations and real-world case studies demonstrating the impact of AI on content strategies and business outcomes.

Presentation 2024-08-23 16:30:00 UTC (30 minutes) Your Team Needs a Knowledge Base

A knowledge base helps your team organize and store information—but what if it could do more than that? In this talk, Sabina will showcase how her team's knowledge base has not only served as a day-to-day hub for content resources, but also has transformed how new hires get onboarded. Join in to get tips and tricks about developing similar materials at your organization, including how to structure information, establish governance to keep resources updated and avoid organizational silos, and connect your knowledge base with your team's onboarding to make training more efficient (and fun!).

Networking 2024-08-23 17:00:00 UTC (120 minutes)

Take a break, or join us for a session of virtual networking — go to #permalink

We have Zoom and Slack breakout rooms set up for specific topics where you can chat with other attendees about what you've learned so far, share experiences from your own work, or seek advice on career challenges you might be facing.

Whether you're looking to discuss specific content design strategies, explore new techniques, or simply connect with peers, there’s a room for you. Join us and make meaningful connections in a focused, collaborative environment.

Connect and interact with professionals at this year's event:

Photo of Racene Ratnaswamy Photo of Kyle Alexander Photo of Shannon Leahy Photo of Kanica Walia Photo of Seth Baldwin Photo of Anna Potapova Photo of Anita Chinwendu Opara Photo of Mike Strickland Photo of Ray Khan Photo of Cara Lam Photo of Arnaud Frattini Photo of Temini Falegan Photo of Marcus Hunt Photo of Karenlie Riddering Photo of Jaclyn Dillingham Photo of Aishwarya V Photo of Paige Helms Photo of Whitney Lacey Photo of Chad Garrett Photo of Andrew Stein Photo of Rosie Olaivar Photo of Sammie Spector Photo of Alex  Radu Photo of Segun Ade-Martins Photo of Mara Savina Lantz Photo of Helen  Gaskell Photo of Alexandra Carson Photo of Jen Dionisio Photo of Sharon Ni Photo of Deiadora Blanche Photo of Colleen J. Ross Photo of Nick Parish Photo of Alicia Ostarello
Presentation 2024-08-23 19:00:00 UTC (30 minutes) Leading Content Transitions

You’re building the platform. And then what? Explore how to lead in the space between content in concept and content in practice. Join Nick Parish, Work & Co, and Colleen J. Ross, Mellon Foundation, for a practical dissection of their recent collaboration across the relaunch of mellon.org. This talk provides guidance on big considerations for building a sustainable content operation to power a new system, from enrolling and managing stakeholders and identifying key team capacities to translating design concepts into storytelling systems and adapting to unexpected content challenges.

Presentation 2024-08-23 19:30:00 UTC (30 minutes) Leveling Up as a Content Designer: From IC to Senior Director and Beyond

Every time you step up a level, whether from IC to manager or manager to director, the job changes. Understanding these shifts is key to successful transitions and to making the case for content roles at higher levels of management — or even moving outside the typical content career ladder.

In this talk, we’ll cover how to:

  1. Understand how UX content roles change with each level
  2. Map activities/outcomes/cross-functions for a project across all levels
  3. Prioritize focus areas and where to stretch into more advanced levels

Presentation 2024-08-23 20:00:00 UTC (30 minutes) From Passenger to Pilot: How to Lead UX teams as a Content Designer

Have you ever dreamed of leading a UX design team but stopped short because other disciplines seem like a better fit? This session is for you! Content Designers can and should be flying the UX Design plane.

Whitney Lacey, Sr. Manager at Expedia Group will share her experience going from CD leader to UX leader. In this talk, she’ll show how fundamental content design skills are a superpower in UX leadership, how to transition into a new leadership role, and what you need to know about managing other disciplines. Get ready to fly!

Break 2024-08-23 20:30:00 UTC (30 minutes)

Quick, 30-minute break

Take a moment to stretch, grab a snack, or chat with other attendees.

Panel 2024-08-23 21:00:00 UTC (60 minutes) Leadership in AI: Beyond the Hype and Hesitation

This panel will explore the common fears and resistance content professionals face when integrating AI into their work, such as concerns about job security, ethical issues, and AI's limitations. The discussion will explain how AI can enhance human capabilities, similar to past technological advancements.

The session will highlight the opportunities for content professionals to lead in the AI space. By getting involved in AI projects, forming collaborative groups, and using AI in problem-solving, content experts can ensure AI tools are effective and user-friendly. The panel will discuss setting quality standards and guidelines for AI-generated content to maintain consistency and meet user expectations.

Finally, the panel will explore how AI-generated content will change daily work and responsibilities. As AI tools become more common, content professionals will move from focusing on individual pieces to building systems that produce high-quality content. This shift will require scaling content guidelines and developing deeper expertise to ensure content stands out and performs well in an AI-driven world.

Thank you 2024-08-23 22:00:00 UTC (5 minutes)

Wrapping up Day 3: Thank you!

🌟 Attendee Spotlight 🌟

Meet some of the attendees who will be joining us. Learn how to get featured.
Photo of Subah Shekar Subah Shekar Senior Content Designer PayPal

I am an accomplished content designer with over 14 years of experience. My primary expertise lies in the dynamic world of fintech, where I've dedicated 6 years of my career, gaining an in-depth understanding of the intricacies and evolving landscape of the financial technology industry.

Photo of Aishwarya V Aishwarya V Content Designer Zeta

"If reading is like breathing, I'm breathing a book or two everyday." Hola! I'm Aishwarya, a content designer from India. I believe in curating engaging experiences through words and visuals. When not working, you'll find me wandering around bookstores or heritage monuments with a book in hand.

Photo of Siddhant Tiwari Siddhant Tiwari Lead Content Designer / UX Writer / UX Content Strategist

Siddhant is a UX content specialist with 7+ years of experience. He's worked with companies like ZEE5, Uber, and Khatabook across fintech, social media, and e-commerce industries. Siddhant develops user-focused products and collaborates with stakeholders to enhance UX.

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Take advantage of Full Program pricing, only until August 2nd, 2024
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Advanced Strategies Day 2 dives deeper into more advanced content strategies, tools, and techniques.

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Leadership and Future Trends Day 3 focuses on leadership skills and trends in content design, including AI and emerging technologies.

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Full Access Package The full program: foundational content design, advanced strategies, leadership skills, and the latest trends.

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Foundations of Content Design Join us for a jam-packed free day of essential learning and networking. Gain valuable insights, connect with industry experts, and explore topics relevant to all content professionals, regardless of your career stage.

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Frequently Asked Questions

Everything you need to know to make your conference experience smooth:
How can I get help or support during the event?

First, take a look at this FAQ where we've answered many common questions. If you don't find what you're looking for, you can head over to the #help channel in our Slack workspace, where our team and community members can assist you.

If you still need help, feel free to email us and we'll get back to you as soon as possible.

What is the event about, and who is it for?

Growing in Content 2024 is a three-day virtual conference designed for content professionals of all levels. Whether you're just starting your journey or are a seasoned veteran, we have something to offer. Our diverse program includes presentations, panel discussions, and networking opportunities focused on the latest trends, best practices, and challenges facing the content industry today.

Day 1 is FREE and open to everyone, offering a taste of the full conference experience with sessions on broader industry topics and essential skills. Day 2 and Day 3 are paid and delve deeper into advanced strategies, leadership insights, and cutting-edge tools.

Content Designers, Strategists, UX Writers, Content Marketers, and Content Leaders will all find valuable sessions on their specific areas of focus, along with broader industry trends and leadership insights.

Is this an online event or will it be held at a physical location?

This is a fully online event, allowing you to attend from the comfort of your home or office. No travel is required, making it accessible to a global audience. All you need is a reliable internet connection to join us for this intensive day of learning and networking!

When does the event take place?

Growing in Content 2024 will take place over three days: August 19th, 21st & 23rd, 2024. Each day's program will begin at 8am PDT / 11am EDT / 4pm BST / 5pm CEST. Check your time zone.

Can't make it live? No worries, all sessions will be recorded and available on-demand after the event.

What accessibility support is provided?

We are committed to making our event accessible to everyone. We will provide on-demand recordings of all sessions with closed captions shortly after the event. If you have any specific accessibility needs or concerns, please don't hesitate to contact us, and we will do our best to accommodate them.

What tech do I need to attend?

You'll need:

  • A device with a reliable internet connection: A laptop or desktop computer is ideal for the best experience.
  • A modern web browser: We recommend using the latest versions of Chrome or Firefox. You'll watch the live stream sessions directly in your browser.
  • Zoom: For video-based networking and breakout sessions.
  • Slack: For text-based chat, Q&A sessions, and community interaction. If you don't already have a Slack account, you can create one for free. You will be able to join conference-related rooms when you log into the Attendee Area.

That's it! We'll make sure the platform is easy to use and accessible from various devices. If you encounter any technical difficulties, our support team will be available to help.

What's included in my "Foundations of Content Design" ticket?

Your Foundations ticket gives you the access to all of Day 1's exciting program, including:

  • Six insightful presentations: Covering essential skills, broader industry trends, and timely topics relevant to Content professionals.
  • Two engaging panel discussions: Hear diverse perspectives and insights from industry leaders on key challenges and opportunities.
  • A 2-hour networking session: Connect with fellow attendees and speakers in dedicated Slack channels and video breakout rooms.
  • Interactive Q&A sessions: Ask questions and engage in discussions with presenters to deepen your learning.
  • On-demand recordings of Day 1 sessions: Available for two months after the event, allowing you to revisit the content at your convenience.

While this ticket doesn't include access to the paid days of the conference, it's a fantastic opportunity to get a taste of the Growing in Content 2024 experience, expand your network, and learn valuable insights.

If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 1, from within the Attendee Area.

What's included in my "Advanced Strategies" ticket?

Your Advanced Strategies ticket provides an expanded experience, allowing you to dive deeper into the conference content and build upon the knowledge you gained on Day 1:

  • Day 1 & Day 2 sessions: Enjoy a total of 13 insightful presentations and 3 engaging panel discussions across both days, covering a wider range of topics and strategies.
  • Three engaging panel discussions: Hear diverse perspectives and insights from industry leaders on key challenges and opportunities.
  • Two dedicated networking sessions: Connect with fellow attendees and speakers in dedicated Slack channels and video breakout rooms.
  • Interactive Q&A sessions: Ask questions and engage in discussions with presenters to deepen your learning.
  • On-demand recordings of Day 1 & Day 2 sessions: Available for one year after the event, allowing you to revisit the content at your convenience.

While this ticket doesn't include access to the premium Day 3 content, it offers significant value and a more comprehensive learning experience than the Free Day pass.

If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 2, from within the Attendee Area.

What's included in my "Leadership and Future Trends" ticket?

Your Leadership and Future Trends ticket provides an expanded experience, allowing you to delve into the latest advancements and future directions in content design:

  • Day 1 & Day 3 sessions: Enjoy a total of 13 insightful presentations and 3 engaging panel discussions across both days, covering leadership skills, AI, and emerging technologies.
  • Three engaging panel discussions: Hear diverse perspectives and insights from industry leaders on key challenges and opportunities.
  • Two dedicated networking sessions: Connect with fellow attendees and speakers in dedicated Slack channels and video breakout rooms.
  • Interactive Q&A sessions: Ask questions and engage in discussions with presenters to deepen your learning.
  • On-demand recordings of Day 1 & Day 3 sessions: Available for one year after the event, allowing you to revisit the content at your convenience.

While this ticket doesn't include access to the advanced strategies covered on Day 2, it offers significant value and a forward-looking learning experience.

If you decide you want to access the full conference, you can easily upgrade to a paid ticket during or after Day 3, from within the Attendee Area.

What's included in my "Full Access" ticket?

A Full Access ticket unlocks the entire Growing in Content 2024 experience, including:

  • All sessions across all three days: 20 in-depth presentations, 4 engaging panel discussions, and 3 structured networking sessions.
  • 20 interactive Q&A with presenters: Get your questions answered and dive deeper into the topics.
  • Access to exclusive Slack channels: Network and connect with fellow attendees and speakers throughout the conference.
  • On-demand recordings of all sessions: Available for one year after the event, allowing you to revisit the content at your convenience.
  • Bonus materials and resources: Gain access to additional content, such as speaker slides, downloadable templates, and curated resources.

Your Full Access ticket is your passport to maximizing your learning, networking, and career growth potential at Growing in Content 2024!

How do I upgrade my ticket to access the higher-tier content?

Upgrading your Free Day ticket to one of the paid ticket tiers is simple!

You have two options:

  1. Click any of the purple "Upgrade" buttons: These are conveniently located throughout the website and within the Attendee Area.
  2. Visit the ticket section on our main page: Select a ticket option and proceed to checkout.

Both options will guide you through a secure payment process. Once completed, you'll instantly unlock access to more content, including exclusive sessions, networking opportunities, and bonus materials!

Are there any discounts available?

We're committed to making Growing in Content 2024 accessible to everyone! Here are several ways you can save:

  • Early Bird pricing: Available until midnight (PT) on June 27th, 2024.
  • Full Program pricing: Available until midnight (PT) on August 2nd, 2024.
  • Final Weeks pricing: This is the full price for the Full Access ticket, available until the end of the conference.

Special discounts and giveaways:

  • Newsletter subscribers: If you were a subscriber to our newsletter before May 22nd, check your inbox for a special discount code!
  • Social media: Follow us on LinkedIn and connect with Peter for surprise promos and giveaways.
  • Speaker & panelist codes: Keep an eye on our speakers' and panelists' social media for their unique discount codes.
  • Volunteer opportunities: We're looking for volunteers to help with Zoom breakout rooms and Slack channels. In exchange for your help, you'll receive a free Full Access ticket. Fill out the volunteer form and become a part of our team. The deadline for submissions is June 13th, 11:59pm PT.
  • Group discounts: Special rates are available for groups. Get in touch for more information.
  • Scholarship fund: We have a scholarship fund to help those who may need financial assistance. We'll open applications soon, so stay tuned!

Coupon codes:

We might drop new coupon codes throughout the lead-up to the conference, so stay tuned! In the meantime, we believe in the honor system, so please only use these codes if you qualify:

  • Nonprofit: $100 off with code NONPROFIT100
  • Government: $100 off with code GOV100
  • Self-Employed/Unemployed: $100 off with code INDIE100
  • Student: $100 off with code STUDENT100

Discount codes cannot be combined. They are valid for Full Access and Leadership ticket tiers only. We trust you to use the code that applies to you. Codes valid until midnight (PT) on August 23rd, 2024.

Do you offer any scholarships?

Yes! We have a scholarship fund dedicated to supporting individuals who may need financial assistance to attend Growing in Content 2024.

Fill out the scholarship form to apply for financial assistance. The deadline for submissions is July 14th, 11:59pm PT.

If you'd like to contribute to the scholarship fund, please get in touch. We welcome your support in making this event accessible to all.

Is my ticket refundable?

Tickets can be fully refunded up until midnight (PT) on July 14th, 2024. After this date, we're unable to process refunds. However, you can transfer your ticket to someone else up until midnight (PT) on August 4th, 2024.

Can multiple people attend using one ticket?

No, each ticket grants access to one person only. While we don't have a technical way to enforce this, we kindly ask that each participant purchase their own ticket. This helps us fairly compensate our speakers and maintain the quality of our events.

If you're interested in attending as a group, we offer special group rates to make it more affordable for everyone. Please get in touch with us to explore these options.

Is there a ticket giveaway?

Our ticket giveaway concluded on June 5th. Keep an eye on our social media and newsletter emails for more chances to win tickets in the future.

Will everything be recorded?

Yes, all sessions will be recorded!

  • Full Access ticket holders: Will have access to recordings of all sessions across three days of the conference, for one year after the event.
  • Advanced Strategies ticket holders: Will have access to recordings of Day 1 & Day 2 sessions, for one year after the event.
  • Leadership and Future Trends ticket holders: Will have access to recordings of Day 1 & Day 3 sessions, for one year after the event.
  • Free Day ticket holders: Will have access to recordings of Day 1 sessions only for two months after the event.

Recordings will be available on-demand in the Attendee Area shortly after the event and will include closed captions for accessibility.

Is the Slack workspace just for the event or is it a continuous community?

The Slack workspace is part of the broader Working In Content community, which is open to all newsletter subscribers. However, we will create dedicated, private channels specifically for Growing in Content 2024 attendees.

These private channels will be used for:

  • Networking: Connect with fellow attendees before, during, and after the event.
  • Q&A Sessions: Interact with speakers and panelists in real-time.
  • Discussions: Share insights, ask questions, and continue the conversation around conference topics.

The private channels will be active throughout the conference and for a limited time afterwards. This allows you to foster lasting connections and continue to engage with the community.

While the event-specific channels are temporary, you're welcome to stay connected with the wider Working In Content community on Slack beyond the conference!

How can I get featured in the Attendee Spotlight section?

Fill out this simple form. Once you've completed the form, you'll be opted-in to be featured on our website and in our weekly newsletter.

The Attendee Spotlight section works by randomly selecting three attendees who have opted in. Every time the page is refreshed, a new set of attendees is displayed. So, fill out the form and opt-in for your chance to be highlighted among our community!

Profiles featured in our weekly newsletter are chosen randomly from the list of people who submitted the form and who were not featured yet.

How can I engage in networking BEFORE the event?

We've already opened the #growing-2024 and #growing-2024-q-and-a channels in our Slack workspace! You can access them via the Attendee Area. Feel free to drop in, say hello in the main #the-lounge channel, and start connecting with fellow attendees. Share your thoughts on the upcoming sessions, ask questions, or simply introduce yourself to the community.

You can also engage with us and other attendees on LinkedIn:

We'll be sharing updates, insights, and opportunities for interaction in the lead-up to the event. So, don't be shy – join the conversation and start building your network before the conference even begins!

How can I engage with other attendees DURING the event?

During Growing in Content 2024, you'll have plenty of opportunities to connect with fellow attendees:

  • Slack channels: Our dedicated Slack workspace is your virtual hub for networking. We'll have channels for general discussions, specific topics, and even Q&A sessions with speakers.
  • Video breakout rooms: Dive deeper into conversations with smaller groups in our Zoom-powered breakout rooms. We'll facilitate discussions around specific topics, interests, or challenges.
  • Networking sessions: We'll have structured networking sessions designed to help you make meaningful connections with other attendees.
  • Interactive Q&As: Ask questions directly to speakers during their sessions, via Slack.
  • Post-Session Discussions: Continue the conversation in Slack after each session, sharing your thoughts and insights with others.

We encourage you to be active, participate in discussions, and make the most of these opportunities to expand your network and connect with like-minded professionals!

How can I become a speaker or panelist at the event?

Our call for speakers and panelists concluded on June 9th. Please stay tuned for the 2025 call for speakers.

Will there be any interactive sessions or Q&A during presentations?

Absolutely! We believe in creating a dynamic and engaging experience, so every presentation will have a dedicated Q&A session.

You'll have the opportunity to:

  • Ask questions directly to the speakers: Dive deeper into the topics that interest you most.
  • Gain additional insights: Get clarification, hear different perspectives, and expand your understanding.
  • Connect with speakers: Build relationships and make valuable connections with industry experts.

These interactive Q&A sessions will be held in designated Slack channels, making it easy for you to participate and engage with speakers and fellow attendees alike.

How do I access on-demand content after the event?

On-demand recordings will be available in the Attendee Area shortly after the event concludes.

  • Full Access ticket holders: Will have access to recordings of all sessions across three days of the conference, for one year after the event.
  • Advanced Strategies ticket holders: Will have access to recordings of Day 1 & Day 2 sessions, for one year after the event.
  • Leadership and Future Trends ticket holders: Will have access to recordings of Day 1 & Day 3 sessions, for one year after the event.
  • Free Day ticket holders: Will have access to recordings of Day 1 sessions only for two months after the event.
How can I pay for the ticket?

We accept all major credit and debit cards for your convenience. Our payments are securely processed by Stripe.

If you require alternative payment options, such as PayPal or a UK bank transfer, please get in touch with us, and we'll do our best to accommodate your needs.

Do you have a code of conduct?

Yes. We are committed to creating an inclusive and respectful environment for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, or technology choices.

Harassment in any form, including inappropriate sexual language and imagery, is not tolerated during any part of the event, whether in videos, live-streams, discussion areas, or related online media, including Twitter. Participants who violate these rules may be sanctioned or expelled without a refund at the organizers' discretion.

Please see our full code of conduct for detailed information.

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